what every recruiter needs to know about social media
DESCRIPTION
This is the presentation that I made to the Forsythes Recruitment Conference at Caves Beach, NSW on Tuesday 7th December 2010.TRANSCRIPT
Forsythes Recruitment ConferenceTuesday 7th December 2010
What Every Recruiter Needs To Know About Social Media
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
1 out of 2 Australians use social networking on a regular basis.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
Graduates expect access to Social Media in their new workplace:
72% Facebook.40% Gmail.27% MSN Messenger17% Hotmail6% Linkedin6% Twitter3% MySpace
Source: GradConnection Study (4,790 graduates)
Today, think about which social networking platform best suits your target market, Forsythes, and most importantly, you.
Blogging
BloggingFacebook Facebook Profiles
Facebook PagesThe NEW
Facebook GroupsFacebook EventsFacebook Ads
BloggingFacebookTwitter Twitter Search
Third Party Applications
BloggingFacebookTwitterLinkedin Linkedin Profiles
Linkedin GroupsLinkedin EventsLinkedin Direct
Ads
BloggingFacebookTwitterLinkedinYouTube
BloggingFacebookTwitterLinkedinYouTubeWebinars
BloggingFacebookTwitterLinkedinYouTubeWebinarsCloud Apps Google Groups
Google DocsGoogle SitesDropboxEvernoteSpringpad
BloggingFacebookTwitterLinkedinYouTubeWebinarsCloud Apps
Blogging
Blog is short for web-log.More than 120,000,000 blogs out there.Free blogging platforms.Host your own blog.
BloggingFacebookTwitterLinkedinYouTubeWebinarsCloud Apps
The most popular social networking platform in Australia and world-wide.
More than 550 million users.
Works in 75 languages.
2 billion photos uploaded every month.
29% of all time spent online by Australians is on Facebook.
9,752,300 million users in Australia alone – that’s almost half of us!
That number has more than doubled in the last 12 months.
On average, Aussies have 172 friends on Facebook and 60% of us log in every day.
More than 20 million users connect with Facebook Pages every day.
If Facebook were a country, it would be the 3rd most populated on Earth ahead of the USA.
Only India and China have a greater number.
The fastest growing demographic on Facebook?
The fastest growing demographic on Facebook?
55 to 65 year old females.
The fastest growing demographic on Facebook?
55 to 65 year old females.
The second fastest?
The fastest growing demographic on Facebook?
55 to 65 year old females.
The second fastest?
45 to 55 year old males.
Profiles vs Pages.
Profiles vs Pages.The NEW Facebook Groups.
Profiles vs Pages.The NEW Facebook Groups.Facebook Events.
Profiles vs Pages.The NEW Facebook Groups.Facebook Events.Facebook Ads.
Profiles vs Pages.The NEW Facebook Groups.Facebook Events.Facebook Ads.
Honeymoons.
Honeymoons.
Australia: 9,752,300
Honeymoons.
Australia: 9,752,300Women:5,082,380
Honeymoons.
Australia: 9,752,300Women:5,082,380Engaged: 195,020
Honeymoons.
Australia: 9,752,300Women:5,082,380Engaged: 195,020NSW: 63,520
Honeymoons.
Australia: 9,752,300Women:5,082,380Engaged: 195,020NSW: 63,52030-40 years: 14,480
Honeymoons.
Australia: 9,752,300Women:5,082,380Engaged: 195,020NSW: 63,52030-40 years: 14,480“travel”: 620
Honeymoons.
Estimated Reach: 620
Honeymoons.
Estimated Reach: 620Budget: $50 per day
Honeymoons.
Estimated Reach: 620Budget: $50 per daySales:$28,800
Honeymoons.
Estimated Reach: 620Budget: $50 per daySales:$28,800Ad Spend: $27
Honeymoons.
Estimated Reach: 620Budget: $50 per daySales:$28,800Ad Spend: $27.10
Skin Care..
Skin Care..
Australia: 9,752,300
Skin Care..
Australia: 9,752,300Men:4,405,720
Skin Care..
Australia: 9,752,300Men:4,405,720Single: 1,014,000
Skin Care..
Australia: 9,752,300Men:4,405,720Single: 1,014,00013-20 years: 443,400
Skin Care..
Australia: 9,752,300Men:4,405,720Single: 1,014,00013-20 years: 443,400Birthdays: 200
Skin Care..
Australia: 9,200,000Men:4,098,720Single: 988,00013-20 years: 287,800Birthdays: 200
Mining.
Mining.
Australia:9,752,300
Mining.
Australia:9,752,300Men:4,405,720
Mining.
Australia:9,752,300Men:4,405,72018-30 years:2,068,180
Mining.
Australia:9,752,300Men:4,405,72018-30 years:2,068,180Speak Indonesian: 2,020
Mining.
Australia:9,752,300Men:4,405,72018-30 years:2,068,180Speak Indonesian: 2,020N.S.W.: 640
Mining.
Australia:9,752,300
Mining.
Australia:9,752,300Men:4,405,720
Mining.
Australia:9,752,300Men:4,405,72040-60 years:799,480
Mining.
Australia:9,752,300Men:4,405,72040-60 years:799,480Rio Tinto: 300
BloggingFacebookTwitterLinkedinYouTubeWebinarsCloud Apps
Twitter grew by 1150% in the last 12 months.
80% of Twitter usage is on mobile devices which means when someone has a poor customer experience they could tell everyone - right there, right then.
Twitter Search.
flight centre
Advanced Search.
You can search: Words
Phrases
Geographic LocationDates
Attitudes
BloggingFacebookTwitterLinkedinYouTubeWebinarsCloud Apps
Linkedin is social media for grown ups.
There are 1,474,899 Australians and 275,513 New Zealanders on Linkedin.
In NSW, there are 466,038 members.
80% of Australian companies have used Linkedin to recruit at least one new employee in 2010.
The average age of Linkedin users is 43, male, 80% of them have tertiary education, and the average household income is $116,000.
Of the 1,474,899 Australians on Linkedin, 707,956 are Male (48%) and 486,707 are Female (33%).
18-24 year olds: 294,98420%
25-34 year olds: 811,20656%
35-54 year olds: 235,98016%
55+ year olds: 103,2448%
Profiles.Linkedin Groups.Linkedin Events.Linkedin Direct Ads.
Mining.
Australia:1,474,899 Mining/Metals: 27,016
Managers: 5,316Administrative: 2,069Human Resources: 1,192
___________________________________________________________________________
BloggingFacebookTwitterLinkedinYouTubeWebinarsCloud Apps
YouTube
YouTube is the second largest search engine in the world after Google.
To watch every YouTube video would take over 500 years.
YouTube
13 hours of video is uploaded to YouTube every minute.
1 Billion videos are watched on YouTube every day.
That’s 1,000,000,000 …
“I’ve got nothing to make a video about.”• Interviews – do’s and don’t’s• Job expectations• Presentation skills• How to make a resume• How to recruit the perfect candidate• How can a recruitment consultant help your business?• Others…
BloggingFacebookTwitterLinkedinYouTubeWebinarsCloud Apps
Webinars
Cheap.
Typically one-way but can be collaborative.
Learn or teach.
BloggingFacebookTwitterLinkedinYouTubeWebinarsCloud Apps
Cloud Apps
Cloud computing is internet-based computing, whereby shared resources, software, and information are provided to computers and other devices on demand.
Wikipedia.
Cloud Apps
Google Groups.
Google Sites.
Google Docs.
Dropbox.
Evernote or Springpad.
How’s it work in the real world?
Where is Sarah Skillen?
How’s it work in the real world?
‘Metallurgist – Customer Service Leader’.Posted Yesterday.
Customers mostly in Japan and China.Based at Tomago Smelter.Degree Metallurgy.10 years experience.
How’s it work in the real world?
Facebook Ads
Australia:9,752,300
Metallurgy:280
How’s it work in the real world?
Facebook Ads
Australia:9,752,300
Steel:960
How’s it work in the real world?
Facebook Ads
Australia:9,752,300
Graduates:1,210,68033+ years old:573,640Newcastle:
1,420
How’s it work in the real world?
Facebook Ads
Australia:9,752,300
Graduates:1,210,68033+ years old:573,640Chinese:
2,180
How’s it work in the real world?
Facebook Ads
Australia:9,752,300
Graduates:1,210,68033+ years old:573,640Japanese:
700
How’s it work in the real world?
Linkedin DirectAds.
Worldwide:77,008,701Mining and Metals:
259,301Australia:
27,039NSW:
2,687
How’s it work in the real world?
Linkedin Groups.
“Mining” Groups: 936
• Global Energy Professionals• Mining Industry Professionals• Minerals and Metals Professionals• Society of Mining, Metallurgy and Exploration
