Social Media Strategy 101

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Post on 28-Jul-2015

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1. Social Media Strategy Mostafa Sheshtawy 2. Mostafa Sheshtawy @msheshtawy 3. Mostafa Sheshtawy 2015 Its not about the TOOLS Social before Media 4. Mostafa Sheshtawy 2015 But we will talk about them A LOT 5. Mostafa Sheshtawy 2015 What is your favorite Social Media channel? 6. Mostafa Sheshtawy 2015 7. Mostafa Sheshtawy 2015 Audience Who Who are we speaking to? Who is our customers? Content Strategy Why Why are we creating this content? Why will the customer care? Social Strategy How How is the content published? How are the channels different? How will customers react? Editorial Execution What What are we going to create? What is the posting schedule? What will be promoted? Reporting Where Where did we succeed? Where did we not succeed? Where are the new potential? Steps to Successful Social Media Strategy 8. Mostafa Sheshtawy 2015 The Laws of Social Media Marketing *http://www.entrepreneur.com/article/218160 You will not go to jail if you dont follow it 9. Mostafa Sheshtawy 2015 Listen more. Talk less. Talk about what you listen. Join Discussions. The Law of Listening *Image Source 10. Mostafa Sheshtawy 2015 How do people communicate? Listen Interpret Respond 11. Mostafa Sheshtawy 2015 How? Stay up to date to what customer (comment, like, share) on your posts. Search on hashtags and topics. #CupCakes #Qatar What are competitors doing Who are potential partners 12. Mostafa Sheshtawy 2015 Tools IceRocket Tweetdeck Hootsuite Mostafa Sheshtawy 2015 13. Mostafa Sheshtawy 2015 Be Specialized. Build a brand. Dont be all over the place. Create a unique Word. The Law of Focus *Image Source 14. Mostafa Sheshtawy 2015 Coca-Cola 15. Mostafa Sheshtawy 2015 Oreo 16. Mostafa Sheshtawy 2015 How? Make sure the logo is the same on all channel Similar colors/fonts/visuals Consistency of visuals, and flow of visuals 17. Mostafa Sheshtawy 2015 Quality over Quantity. Posts & Followers. Consistency. If you cannot create, curate. The Law of Quality *Image Source 18. Mostafa Sheshtawy 2015 Created vs Curated What % suits you best? [Rule of third] 1/3 is promotion, 1/3 is curating and sharing ideas, 1/3 is interactions 19. Mostafa Sheshtawy 2015 How? Well designed visuals work best. 14 Tools to create great visuals 20. Mostafa Sheshtawy 2015 Great quality content brings quality customers - indirectly. The Law of Compounding *Image Source 21. Mostafa Sheshtawy 2015 How do people find content? Shared Searched Stumbled upon 22. Mostafa Sheshtawy 2015 It doesnt happen overnight. The 4 Ps of Entrepreneurship Patience, Persistence, Perseverance, and Passion The Law of Patience *Image Source 23. Mostafa Sheshtawy 2015 Find influencers in your field, get their interest. Do partnerships. People trust People. The Law of Influence *Image Source 24. Mostafa Sheshtawy 2015 25. Mostafa Sheshtawy 2015 How? Define the influencers [field, followers, impact, etc] Find them. [Klout] Google Search [Blogs] Engage with them. [Twitter list] Maintain Engagement [Take it offline] 26. Mostafa Sheshtawy 2015 27. Mostafa Sheshtawy 2015 Add a value to the discussion & the world. The Law of Value *Image Source 28. Mostafa Sheshtawy 2015 How? Green ways to make Cupcakes. How to make your followers lives better. Give tips and tricks on what makes you unique. Give aways. [music industry] 29. Mostafa Sheshtawy 2015 Acknowledge people offline/online. Remember, its SOCIAL media. Your network is your worth. The Law of Acknowledgement *Image Source 30. Mostafa Sheshtawy 2015 Know your users 31. Mostafa Sheshtawy 2015 Dont disappear. Respond, fast. The Law of Accessibility *Image Source 32. Mostafa Sheshtawy 2015 Expectations? 33. Mostafa Sheshtawy 2015How to handle social media comments How? 34. Mostafa Sheshtawy 2015 Be human The Law of Reciprocity *Image Source 35. Mostafa Sheshtawy 2015 The power of a customer is growing Make them love you, relate to you and you will win 36. Mostafa Sheshtawy 2015 What did we learn? Steps for Social Media Strategy and The laws of social media. Listening is the starting point. [How people communicate] Created and Curated content. Focus, and bring high quality. Patience, and how people find content. Influencers and partners. The value you bring to your followers. Acknowledge people, and dont disappear. 37. Mostafa Sheshtawy 2015 Mobile Mobile is the future. 38. Mostafa Sheshtawy 2015 Partnership Social Media partnership is the best way to reach new engaged audience. Why to use it? 39. Mostafa Sheshtawy 2015 Advertising We will all do it at one point 40. Mostafa Sheshtawy 2015 Psychographics > Demographics Who you are vs What you do 41. Mostafa Sheshtawy 2015 42. Mostafa Sheshtawy 2015 Learn Social Media 101 Crash Course on Social Media Marketing The End of Demographics: How Marketers Are Going Deeper With Personal Data Free Digital Marketing Tools Pinterest Search about Social Media Marketing 43. Mostafa Sheshtawy 2015 Followers -> Customers Call to action, free Stuff, exclusive offers, promote, testimonials, review. 44. Mostafa Sheshtawy 2015 Call to Action Its the verb in the sentence. Take a break, have KitKat Visit our website Hungry? get a cupcake Whats in it for the customer? Motivate your followers Show a lot, ask to buy a little. 45. Mostafa Sheshtawy 2015 Call to Action To make it better, consider: Good design to stand out Offer quality Limit the options What worked & what didnt 46. Mostafa Sheshtawy 2015 Competitions work great (for some businesses) Offers work great for everyone Exclusives and call to actions https://woobox.com/ Competitions 47. Mostafa Sheshtawy 2015 Reporting Am I doing well? 48. Mostafa Sheshtawy 2015 Metrics What do you want to measure? What is success? What is failure? What to do after you know Change, and re-evaluate 49. Mostafa Sheshtawy 2015 Metrics