social media 101 strategy and connecting the dots

©Dorien Morin-van Dam 1

Social Media

Planning StrategyConnecting The Dots


WELCOME!

Intro


Which Platforms?

(Local) Small Businesses

We recommend:Facebook PageTwitterLinkedIn to start with.

Overview


For Artist & Musicians

consider adding:

YouTubePinterest

Overview


For Brick & Mortar Business

consider adding:

FourSquareGoogle Places

Yelp

Overview


Before You Design Your Social Media Strategy

5 things to consider…

Overview


1. Social Media Is A Force Multiplier

Instead of thinking in terms of new goals, which a social media strategy would be used to reach, think in terms of how you can use social media, alongside your other marketing efforts, to reach your current business goals.

Overview


2. Never Let Tactics Dictate Strategy

The Difference Between Strategy and Tactics

• Tactics are the day-to-day activities that are repeatable and clear-cut, they are comprised of the basic components that execute the actually strategy. (Facebook, email, print advertising)

• Strategy is the big picture, it’s the overall plan, comprised of tactics, that gives direction towards meeting goals and objectives.

Overview


3. Think Laterally

With social media you are able to influence the conversation, the lateral communication that is happening between people in different social channels. So, when designing your strategy always think in terms of how you can get people to talk in a positive manner about your business.

Overview


4. Connect With Social Projects You do this by becoming part of the

community, a contributor that adds to the overall enjoyment of the social project. If you live in a college town, maybe it’s the local football team, live in a family friendly city, maybe it’s education, it could even be a local charity or fishing, the ideas really are limitless.

Overview


5. Don’t Go At It Alone

The Strategic Response Team should be

comprised of at least one person from each department in your organization, including office staff. The reasons are plenty, but the most important reason is creativity. The creativity of the group will always be better than the creativity of the individual.

Overview


Planning Strategy

Strategy


Before You Plan

You Need to Know These 3 Things

Strategy


#1 Everyone Must Work Together

‘Until you start collaborating internally as a team, you will not succeed in social

media’*Marketing, IT, Sales, Employees etc.

Strategy


#2 Top Management Must Be On Board

‘Social media integration is bound to meet huge resistance until top

management says it’s OK to spend time and money to integrate it into the

company’s marketing and culture.’

Strategy


#3 Don’t Expect Overnight Success

‘Smart companies look at the long-term. Once you have created the social media

community, listen to it and work to serve its needs. Doing so will help build

customer trust and loyalty.’

Strategy


Start with Goals

More Sales

More Clients

More Business

More $$$

Strategy


MORE ENGAGEMENT

on your Fan Page

Example of a Strategy

Strategy


DRIVE TRAFFIC

to your website

Example of a Strategy

Strategy


Planning

Social Media AuditContent

DevelopmentSocial Media

Strategic PlanTie in with

Business Plan

Strategy

ALL are needed to succeed.


Self Audit

http://moreinmedia.com/social-media-self-audit-template/


CONTENT DEVELOPMENT

What do I want to say on

FacebookTwitterLinkedIn

Strategy


Content Focus

Who is your target audience?

Which key words should you use?

What do you want to be known for?

Strategy


Why do I need different content on each platform?

VarietyMedia FunctionsAudience

Content PlanningStrategy


Benefits of Planning

Get more Done/Time Saver

Strategy



Defined plan to follow.

Strategy



No duplicate posts/actions.

Strategy


Easy to delegate tasks.

Strategy




(Better) Analysis

Strategy



Monitoring

Strategy


Content Optimization

Goals & Objectives Planning

Execution Analysis & Monitoring

Adjusting

Strategy


Social Media AuditStrategy


ExecutionDoing it!

Make a PLAN

Execution


Social Media Connecting

Convert current mailing list and current customers to on-line friends and fans

Execution


Social Media Networking

Develop new on-line contacts through LinkedIn, Facebook & Twitter and by joining LinkedIn and Facebook Groups.

Execution


Social Media Fame

Add value by writing a blog in your ‘niche’ and linking to all your social media platforms

Execution


SEOSearch Engine Optimization

“Do You Want To Be Found?”

Execution


Use Key WordsExecution


Use Your ProfilesExecution


Like-Share-Post

Best advice ever

Clicking ‘like’ is free.Posting is free.Sharing is free.

Execution


Like-Share-Post

Share posts of those you respect, like, or want to connect with.

Click ‘like’ when you read a post and it makes you laugh, cry, excited, etc.

Execution


Conclusion

Options Available To Small Business Owners:

DIY

Investment: Time, To Learn Social Media MarketingTime, To Execute Social Media StrategyMinimal $

Execution


Options Available To Small Business Owners:

OutsourcingInvestment:

Consulting Fees $$Project Fees $$$Management Fees $$$$

Conclusion


Resource for Social Media Updates

www.MoreInMedia.comwww.honmb.com

Execution

social media 101 strategy and connecting the dots

Self Improvement

plan dorien morinvan

things dorien morinvan

considerdorien morinvan

fans dorien morinvan

dorien morinvan dam9

dorien morinvan dam20

dorien morinvan dam26

dorien morinvan dam27