Business & Social Media

Strategy

www.e-techafrica.co.ke

Entreprenuership is living a

few years of your life like

most people won't so that

you can spend the rest of

your life life most people

can't

Business Strategy Defined

Used to stregthen market position and gaincompetitive advantage

Strategy is the process of deciding how to boostposition of the organization in its competitiveenviroment inorder to achieve and sustain a

competitive advantage

How To Plan Your Business

Is Your Idea Feasible?Have You Done Market Research?

PLANNING YOUR BUSINESS

Understanding Your Market

Whom are your customers going to be?Are there enough customers to support your business?

What is it that they need?How are these needs going to be serviced by existing

businesses?How will you service those needs?

Who is the competition?What are they doing right or wrong?

What are the trends in your industry?

The Business Plan

I bet you don't have one right?

I don't blame you, business plans are a lot of work and youmay infact be the only person that ever reads it

A good business plan should be between 30- 50 pages not morenot less.

By commiting your plans to paper you are able to look aheadand hopefully avoid problems before they arise.

Branding Your Business

The Elements Of A Winning ImageYour Business Website

GETTING STARTED

Elements Of Your Image

Includes Logo, Stationery, Business Cards, Brochure, Signsand your Website

Ask yourself?

What are the three most distinguishing features of yourbusiness?

Make a master list of your best features and benefitsNarrow your list down to the top three features and benefits

Pick the best one

Your Business Website

It goes without saying that this is one of the most importantaspects of your brand image

Is your website S.E.O friendly?Do I need an online payment gateway?

Do I need a blog?Is your target market primarily online?

To go or not to go responsive?Do I have an Internet Marketing Strategy?

Ask yourself?

Marketing Your Business

#1 .Understand that Marketing is not Advertising#2. Have a plan

GETTING NOTICED

Marketing Your Business

Empower yourself to apply clever marketing plans and ideaswithout breaking the bank, or your back.

On A Low Budget?

Sharpen your own online marketing skills and learn how touse Google AdWords and write blogs, and market yourself on

the social media sites.

You don’t need to be a rocket scientist to be a good marketer.

Internet Marketing

The internet the single largest marketplace in the world anda powerful vehicle to creating wealth.

Internet Marketing Strategies I Recommend:

Social Media Marketing (SMM)Content Marketing (Blogging)

Email MarketingSearch Engine Optimization (S.E.O)

Refers to marketing efforts that use the Web, email or socialmedia to drive direct sales via electronic commerce,

Social Media Marketing

On a Budget? Marketing can a burden for startups, SocialMedia makes business/economic sense for your business.

How To Maximize It's Potential:

Start With A StrategyDetermine Your Goals (S.M.A.R.T)

Determine Your Social Media PlatformsMonitor & Analyze Your Stats

Social Media is more than just creating an account andsending a couple of tweets and Facebook posts.

Content Marketing

Content drives the Internet, and consumers are looking forinformation that solves a problem, not an immediate sales

pitch.

Your website is the center of your internet marketing plan.The website needs to have a ton of great content.

A really great way to attract an audience to your website is toincorporate a blog and feed it high quality content on a

regular basis

Means the creation of valuable content that has a purpose

Email Marketing

A great way to collect emails is to have something good andrelevant to giveaway such as an eBook

A huge part of email marketing is investing in a goodAutoresponder.

Building an email list is the holy grail of succeeding online. Itsone of the ways to cultivate a large audience base by collecting

emails and a great way to communicate your information.Good example is JUMIA Kenya.

S.E.O

If your website ranks 1st place in Google’s unpaid search resultsyou are considered an AUTHORITY in your niche

Its plain and simple if people think you are important so willGoogle.

Your business is interior design right? What results do you getwhen you search the terms "interior design in kenya"? Lets try.

The companies listed on that first page of Google are yourcompetition.

Create A Winning Recipe

#1. Experiment With Different Sales Funnels#2. Try The Recipe To See If Results Are Consistent

#3. If so, Stick With It.

GETTING IT DONE!

The Winning Recipe

Establishes unique value proposition compared to yourcompetitors

Executes through operations that provide different andtailored value to customers

Identifies clear trade offs and clarify what not to do

Focuses on activities that fit together and reinforce eachother

Drives continual improvement within the organizationand moves it toward its vision

"YOU CAN CLOSE MOREBUSINESS IN TWO MONTHS BY BECOMING GENUINELY

INTERESTED IN OTHERPEOPLE THAN YOU CAN IN

TWO YEARS TRYING TO GETOTHER PEOPLE INTERESTED

IN YOU" -DALE CARNEGIE

The End!

NOW GO AND MAKE ME PROUD

Prepared By: Catherine Mong'inawww.e-techafrica.co.ke

catherine@e-techafrica.co.ke