Community Strategy

Lisa Finkelstein, Configured Consultingwww.lisafinkelstein.com

Are you ready to get started with social media? Do you know what to be ready for? Do you want to engage with folks beyond hello? Why should you care?

*Social media is an umbrella term for the ways you can

interact with others online.

*Social Media is not going away but the way we engage with

Social Media brands can evolve

*Most people in the SF Bay Area can not only recognize a

few social media tools but are most likely already using one

or two everyday.

*Social Media is all about connections

*When you have online conversations with your

connections patterns emerge

*These patterns left behind can be overwhelming

*Patterns can also be creative outlets to

present a unique perspective

*Patterns in social media can also construct an identity and foster

a new relationship

*Seriously, I still don’t get it. What are some solid

examples of social media?

*Smart strategy includes regularly using multiple

tools to engage with community and having

these tools easily accessible

Finally we meet

in person!

We have been

following her on instagram for months.

*Why you should care about social media

*It has been written that one in every seven minutes online

is spent on facebook… but still, why and what should I

post?

*What not to do

*What to do

*Calendar listings are still important

*Emails and Listserves still work so use them

*Try something new to engage with new folks

*Why have a blog if you can just use something

smaller like Instagram or Twitter?

*Let’s get going

*radical change has occurred in marketing

and PR over the past decade

*levels of engagement vary

Identification Commitment

Belonging

*You can measure a return on your investment of time

*Measure overall success through buzz