social media roundup/personal conduct on social media platforms

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This week's Social Media Roundup takes a closer look at personal conduct on social media platforms. Social media use has exploded over the last few years. People use social media to not only stay in touch with friends and family, but theyre using it to stay current on news, share photos, watch videos and connect with people they've lost touch with over the years. Social media use has become commonplace, but Soldiers are still responsible for their online and offline actions whether they are in uniform or in civilian clothes. This week's Social Media Roundup will examine what Soldiers and Army Families need to keep in mind when interacting on social media platforms.

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  • 1.Social Media Roundup Personal Conduct onSocial Media PlatformsAppropriate personal use of social media

2. Social Media RoundupAgendaThis weeks Social Media Roundup will examine appropriatepersonal social media use for Soldiers and family members Introduction Maintaining your military bearing Social media for Soldiers Social media for leaders Operations security Social media risks Family conduct Summary 3. Social Media RoundupSoldiers, families and social media Soldiers are personallyresponsible for all content theypublish on social media sites,blogs, or other websites. Soldiers must be thoughtfulabout the non-Soldier relatedcontent they post. The linesbetween a Soldiers personaland professional life often blur inthe online space. As a Soldier and as a SoldierFamily member, its important tofollow certain rules of conductwhen interacting on social mediaplatforms. 4. Social Media RoundupMaintaining Your Military BearingAppropriately representing the Army both on and off duty 5. Social Media RoundupMaintaining your military bearing Its important that all Soldiersknow that once they log on toa social media platform, theystill represent the Army. A Soldier who violatesFederal law, regulations orpolicies through inappropriatepersonal online activity issubject to disciplinary actionunder the Uniform Code ofMilitary Justice (UCMJ). Soldiers are expected tomaintain their military bearingboth on and offline, in uniformand off duty. 6. Social Media RoundupSocial Media for SoldiersAppropriate online conduct for Soldiers 7. Social Media RoundupSocial Media for Soldiers Soldiers are authorized to use andbelong to a variety of social mediaOur adversaries are trollingplatforms as long as their social networks, blogs andinvolvement does not violate unitforums, trying to find sensitivepolicy and the Uniform Code ofMilitary Justice.information they can use about Here are a few key items Soldiersour military goals andshould keep in mind when using objectives. Therefore, it issocial media platforms. imperative that all Soldiers and The UCMJ applies to online interactions family members understand OPSEC, OPSEC, OPSEC the importance of practicing What you say online doesnt stay onlinegood operations security Its important to educate your family measures. on appropriate social media use. -Sgt. Maj. of the Army Kenneth O. Preston 8. Social Media RoundupSocial Media for Soldiers Soldiers should avoid offensive andinappropriate behavior that couldbring discredit upon themselves andthe Army. This behavior includesposting any defamatory, libelous,obscene, abusive, threatening,racially or ethnically hateful, orotherwise offensive or illegalinformation or material. Soldiers are encouraged toprofessionally and respectfullycorrect errors andmisrepresentations made, by others,about the Army. Soldiers mustremember however, to respond andact with their minds and not theiremotions when posting content. 9. Social Media RoundupSocial Media for Soldiers The posting or disclosureof internal Armydocuments or informationthat the Army has notofficially released to thepublic is prohibited. Thispolicy applies no matterhow a Soldier comes intopossession of a document,video or photo. A few examples ofunreleased informationSoldiers are prohibitedfrom posting includeinformation aboutcausalities, detainees ormilitary operations. 10. Social Media RoundupSocial Media for Soldiers When expressing personal opinions, Soldiers should make clear thatthey are speaking for themselves and not on behalf of the Army. Use adisclaimer such as: the postings on this site are my own and dontrepresent Armys positions or opinions. 11. Social Media RoundupSocial Media for Soldiers Soldiers should only discuss Army issues related to their professionalexpertise, personal experiences, or personal knowledge. Stay in If youre not the expert on a military topic,your dont comment like you are.lanetReporters can quote online posts and comments. 12. Social Media RoundupSocial Media for LeadersAppropriate online conduct for leaders 13. Social Media RoundupSocial Media for Leaders Social media has improved the waywe connect and communicate as aculture, but it presents someinteresting dilemmas for Armyleaders. Social media is about connecting, soits only natural that Army leadersmay interact and function in thesame social media spaces as theirsubordinates. How leaders connect and interactwith their subordinates online is leftto their discretion, but onlinerelationships must remainprofessional. 14. Social Media RoundupSocial Media for Leaders When in a position ofleadership, conduct onlineshould be professional. Byusing social media, leadersare essentially providing apermanent record of whatthey say, so, if you wouldntsay it in front of a formation,dont say it online. The media watches personalaccounts of Army leaders andhave used posts as officialstatements. If a leaderdecides to comment on anArmy issue using socialmedia, they should beprepared to be quoted. 15. Social Media RoundupOperations SecurityStaying safe online 16. Social Media RoundupOperations Security Sharing what seems to Security items to considerbe even trivial Take a close look at all privacy settings. Set security options toinformation online can allow visibility to friends only.be dangerous to loved Do not reveal sensitive information about yourself such asones and fellowschedules and event locations.Soldiers. Ask, What could the wrong person do with this information? When using socialand Could it compromise the safety of myself, my family or mymedia, avoid unit? Geotagging is a feature that reveals your location to othermentioning rank, unit people within your network. Consider turning off the GPSlocations, deployment function of your smartphone.dates, names, Closely review photos before they go online. Make sure they doequipment not give away sensitive information which could be dangerous ifspecifications and released.capabilities or anything Make sure to talk to family about operations security and whatthat can give thecan and cannot be posted.enemy an advantage. Videos can go viral quickly, make sure they dont give away sensitive information. 17. Social Media RoundupSocial Media RisksAvoiding scams and protecting yourself online 18. Social Media RoundupSocial Media Risks Social media scams arebecoming commonplaceonline. There have been multiplereports of individuals posingas Soldiers, asking formoney and dupingunsuspecting social mediausers. Its important to protectyourself online just as youwould in every other aspectof your life. Use your bestjudgment when online.Mistakes can put you andyour family at risk. 19. Social Media RoundupSocial Media RisksMitigating online risk and representing the Army appropriately Check your privacy settings on all social media sites and set your security options to allow visibility to friends only Do not friend someone you do not know personally Be cautious when engaging in online conversations with strangers Never release personal financial information Use caution when tagging people in photos. Not everyone wants to be identified Review photos youve been tagged in Use your instincts, if something doesnt seem right it likely isnt Just because someone has a profile picture, it doesnt mean the photo is of them 20. Social Media RoundupFamily conductEducating families on social media use 21. Social Media RoundupFamily ConductWhat can families post? A family members post can put Generalizations about service ora Soldier and his/her unit in dutydanger. It could also potentially Pride and support for service, units,damage the Soldiers career sospecialties, and service memberits up to the unit and theindividual Soldier to properly General status of the location of aeducate Army Families onunit (operating in southernappropriate social media use. Afghanistan as opposed to operatingin the village of Hajano Kali in Families must understandArghandab district in southernOPSEC and know what theyAfghanistan)can and cannot post. Links to published articles about the There are other social mediaunit or servicememberresources for family memberson the Armys slideshare site: Any other information already in thehttp://slidesha.re/edZnHo public domain 22. Social Media Roundup Summary Thousands of Soldiers and their family members are using social media in theirpersonal lives. Soldiers using social media must abide by the Uniform Code of Military Justice at alltimes. Commenting, posting, or linking to material that violates the UCMJ or basicrules of Soldier conduct is prohibited. Soldiers and Army leaders are both using social media platforms so its important tounderstand how to appropriately use social media when interacting online. Onlinerelationships between leaders and subordinates must remain professional. There have been multiple reports of individuals posing as Soldiers, asking for moneyand duping unsuspecting social media users. Its important to protect yourself onlinejust as you would in every other aspect of your life. So use your best judgment whenonline. Dont make mistakes that can put you or your family at risk. 23. Social Media Roundup Contact informationHave questions? Please feel free toreach out to us at the Online andSocial Media DivisionEmail:Ocpa.osmd@us.army.milTo review and download past editions of theSocial Media Roundup, visit our Slideshare siteat: http://www.slideshare.net/usarmysocialmedia.All Social Media Roundups are authorized to bedistributed to a broader audience.2/2/2010OFFICE OF THE CHIEF OF PUBLIC AFFAIRSPENTAGON23