Social Media MarketingWhat’s the point?

Teri Conrad | TLCHOME

Social Media Defined:

…media shared through social interaction, created using highly accessible and scalable publishing techniques.

Social media is transforming communications from broadcast (one to many) to dialogue (many to many).

So WHAT does that MEAN?

Broadcast has high costs and must be pushed

Dialogues are organic and can start easily

NO MORE BROADCAST!!

Now is the time for CONVERSATION!

Art of Conversation Marketing:

OLD STYLE MARKETING:

Like being hammered over the head with the message!!

People are finding ways to TUNE OUT traditional Marketing messages…so what do you do??

Think Engagement instead…

How can you engage your target if you’re not using traditional media/ marketing?

Three Top Social Media Tools

FaceBookTwitterLinkedIn

FACEBOOK Stats:

More than 400 million active users 50% of active users log on to

Facebook in any given day More than 20 million people

become fans of Pages each day Average user has 130 friends on

the site

TWITTER Stats:

The number of Twitter users grew 200% year-over-year from 2008 to 2009.

2009: 18 Million Users (3.8% of adult Internet users.)

Twitter's retention rate is only 40% compared to MySpace and Facebook who enjoy a 70% user retention rate.

LinkedIn Stats:

As of 11 February 2010, LinkedIn had more than 60 million registered users, spanning more than 200 countries and territories worldwide.

Nearly 60% of LinkedIn users have high personal incomes and hold executive-level or consultant positions (Nov, 2008)

Who’s Using What?Ages of Users FB Twitter Linkedin

Affluence on the 3 Big:

Education Levels on Big 3

So What does that Mean?

Far R..E…A…..C……H!!

Your business has the potential to reach a far broader audience!

• Each business needs to understand their

TARGET market!• Where are your clients spending their

time?• How are you going to be found?

So then is it all about numbers?

EMPAHTIC NOOOOOO! Think about it….you tend to work

with people you like….or based on referral…

Social Media Is about Building RELATIONSHIPS

Engage in conversations

“Take the Online – Offline”

People want to feel heard!

Social Media is also about CONTENT:

“ It supports the democratization of knowledge and information, transforming people

from content consumers into content producers”

~Wikipedia

BLOGGGGGGG!

Other Social Media Tools

Meetup.com Ning networks Tweetdeck Hootsuite Blogger/Wordpress DiggIt Posturous Google Analytics/Hubspot

Next step:

Don’t be overwhelmedPick your targetPlan your strategyThink “Engagement” vs “Broadcast”And then….

CONNECT!

Join the conversation!! Any questions?

Let’s Connect!!

TLCHOMEAKA: Teri-Lyn ConradW: www.tlchome.caE: teri@tlchome.ca

…because Everyone deserves a little TLC!