social media in research
Post on 12-Sep-2014
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A personal reflection on how I use social media in connection to my research on operations management, innovation management and change management.TRANSCRIPT
PowerPoint Presentation
SOCIAL MEDIA IN RESEARCH Ian P. McCarthy
Beedie School of BusinessSimon Fraser [email protected]
Access the related paper here:http://www.slideshare.net/IanMcCarthy/2011-social-mediabh
http://www.karenlancasterblog.co.za/1INTRODUCTIONWhat, when and why I started.
Why I persist and my approach.
Concluding thoughts.ProgressLessons and some cautionsTHE WHAT AND WHENOpened a Twitter account - April 2009 @toffeemen68First started Tweeting - November 2010
Started a Blogger account - February 2011http://itdepends4.blogspot.com
Opened a Slideshare account - August 2011http://www.slideshare.net/IanMcCarthy
3WHY I STARTEDKietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre, B.S., (2011) Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons 54, 241-251. (download paper here)IDENTITYThe extent to which users reveal themselvesRELATIONSHIPSThe extent to which users can connect to each otherCONVERSATIONSThe extent to which users communicate with each otherSHARINGThe extent to which users exchange, distribute and receive contentREPUTATIONThe extent to which users know the standing of othersPRESENCEThe extent to which users can know if others are accessibleGROUPSThe extent to which users form communities.
4WHY I STARTEDTo learn about social media
Share my research with scholars, policy makers and the publicHelp people to know me - identityEnhance my reputation
I was experimentingConversationsReputationRelationshipsPresenceGroupsSharingSharingReputationIdentity
Tweet about each new publication, website update or new blog that the project completes. To gauge feedback, you could send a tweet that links to your research blog and ask your followers for their feedback and comments.
For tweeting to work well, always make sure that an open-web full version or summary of every publication, conference presentation or talk at an event is available online. Summarize every article published in closed-web journal on a blog, or lodge an extended summary on your universitys online research depository.
Tweet about new developments of interest from the projects point of view, for instance, relevant government policy changes, think tank reports, or journal articles.
Reaching out to external audiences is something that Twitter is exceptionally good for. Making links with practitioners in business, government, and public policy can happen easily. Twitters brevity, accessibility and immediacy are all very appealing to non-academics.
5WHY I PERSIST AND MY APPROACHScanning and following information about events and trends that are central to my research interests.Professional stalkingConversations with scholars, policy makers and practioners.Develop relationships with scholars, policy makers and practioners.
PresenceIdentityGroups
ConversationsRelationshipsConversationsRelationshipsWHY I PERSIST AND MY APPROACHAltmetrics: how we measure scholarship is becoming more diverse
Develop different writing and communication skills
Make me think about the so what? question
Get feedback on existing research and ideas for future research
Being open - engagement with the public they fund me
PROGRESSTwitter (since Nov 2010)2,311 tweets and 12,000 followersMy good tweets will:reach between 5,000 - 40,000 tweeters 500 2,000 people will see it20 300 will engage with it71,000 visits to my Blog It Depends! (since Feb 2011)23,000 views and 2,300 downloads of my presentations and papers posted on SlideShare
PROGRESSSeveral new research relationshipsResearch grants, papers, special issues, and invited talks.
Appear on several who to follow listsNewspapers, magazines, radio and TV.Awards and impact
LESSONSHave a strategy.Why are you doing it?Limit the scope of who you follow and what you broadcast.Select and balance the functional building blocks of social mediaInteresting and experimentalHave lists
Do or do not there is no try.Yoda
http://www.onetwobrick.net/CAUTIONSIt takes a lot of time to get goingThen it takes more timeConsider if your direct peers really careRemember to be guided by goalsBe careful what you Blog and Tweet libel laws apply!!Not a substitute for good scholarship
Finally, social media is a force to be reckoned with. It has a dark side.
http://gremlindog.com/tag/darth-vader/
5-Aug-12Page 12THE TOFFEE MEN