Social MediaMarketing ResearchBen Burner, Danielle Freed, Tyler Gardner, Robert Sushinski, Ezzeldin Abousaif

Introduction

• Social media usage by Millersville University students• Research Questions• Research process• Results• Errors• Limitations• Recommendations

Research Questions

• Why do Millersville students use social media?• How does social media affect social life?• How does social media affect academics?• Which social media tools do Millersville students like

most?

Data Collection

• Secondary Research Shaped our Research Questions• Social media used for academics

• Youtube is used the most for teaching purposes• Engaged in the class room

• Social media in the social aspect• Launched on Facebook in 2004• In 2011 Snapchat began building strong ties with close and

current friends

Methodology

• Focus Group•Conducted on Friday, October 23rd at noon in study room at library•4 individuals that knew each other

•3 females, 1 male• incentive was donuts

•Bounced ideas off of each other

Methodology

• Personal Interviews• Conducted on Saturday, October 24th, in a personal

home• Interviewees knew the interviewer

• 2 Males, 1 Female• Comfort

Methodology

• Survey• 3 Pretesters

• Confusion• 1-2 minutes to complete

• Nominal, Ordinal, Interval, and Ratio Questions

Methodology

• Survey• Quota: 80

• each member found 16 respondents• Implemented during

November 9-13, 2015• Biases

• McComsey• Library• SMC

• Undisguised

Results

• Secondary Data• Facebook, Instagram, twitter,

snapchat most popular• Used to talk to friends,

entertainment, and finding interesting articles

• Social media is used for marketing often

Results

• Exploratory Data• Focus Group

• Like social media • Facebook is their favorite• Use social media very often but want to

use it less often• Will use in future

• Personal Interviews• Twitter, Facebook, Instagram, Snapchat

favorite social media

Results

• Survey Data• Men check social media more than

women when with friends• No relationship between how often

social media is checked and GPA• More distracting the more social

media is checked• 42% Boring• 35% like very much• 36% Not distracting

Results

Errors

• Survey Errors• Incorrect Answers• Missed Questions• Quota Error

Errors

• Survey• Did not always follow the script we created

• “Hi, my name is______. For my marketing class, our group has to implement a survey. What year are you?_____Oh great, please take this survey it will only take about a minute.”

• First semester freshman not having a GPA

• Personal Interview• No documentation on body language for personal

interviews

Limitations

• Limit of 80 respondents• Aggressively and quickly

• Non-probability Sampling

• On versus Off campus

• Stressful time for students

• Incentive for focus group (Donuts)

• Focus group was limited on time

Recommendations

• Business• Promote workplace bonding

• Better Communication

• Increase productivity• Mood booster if used moderately

• Customer service• Stream meetings online

• Allows absent workers to be filled in

Recommendations

• School• Enhance students learning

• In class activities• Promote student collaboration

• Classlist on social media for communication• Help keep students organized

• Reminders for schedule• Agenda Book

• Stream class online• Allows absent students to know what they

missed

Conclusion Ben is doing t

• Why do Millersville students use social media?• Communication, Friends, Work, Academics, Boring?, Wasteful?

• How does social media affect social life?• A lot due to people checking it when with friends

• How does social media affect academics?• Very little

Conclusion

• Which social media tools do Millersville students like most?• Instagram (2010) most liked, Facebook (2004) most used

• Social media is used often by students and could be used for more productive things if given the opportunity by work and school.

References

• https://www.google.com/maps?q=millersville+university+map&espv=2&biw=1269&bih=637&um=1&ie=UTF-8&sa=X&ved=0ahUKEwilgtSfiLfJAhUIJiYKHV5aBsAQ_AUIBygB

• http://www.square2marketing.com/blog/bid/139886/8-Ideas-To-Get-Leads-With-Social-Media-Marketing-Programs

• http://www.tntmagazine.com/lifestyle-career/work-in-the-uk/team-building-in-the-workplace

• http://www.clydesdonuts.com/