social media for business

Effectively Maximizing Your Time

www.socialmediamarketingtipscanada.com

Social Media

For Business:

Summary

Review the main social media platformsQuick tips to set up/improve those profilesHow to create amazing visuals (at a low cost and

quickly!)Tools to use to help save you time on social media


The big picture

Number of social media users as of January 2016 Facebook 1.5 billion Instagram 400 million LinkedIn 400 million Twitter 320 million Snapchat 200 million Pinterest 100 million

Source: http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/


WIIFM

What’s in it for you?What do those stats really mean for your

business?What would happen if you decided not to be

online?


Where do You start?

Create a social media strategyDecide your goals for social mediaHow your goals might be different on different

platformsHow will you measure successWhat is your ‘brand voice’


Facebook

Need content that stands out, engages, educates or entertains

One of the easiest platforms to set up and post to.Facebook groups allow you to interact with others.Easy and informative built-in analytics.Groups


Facebook- key elements

Completed profile add all contact info key products/ services/ information add posts, photos and videos



Custom cover photo and profile photoUse your call to action button



Use Insights to monitor and track success See audience insights When your audience is onlineWhat posts people like and content they enjoy


Facebook Posts

Mix up the content you post Videos, images, links Polls, questions, question of the dayBehind the scenes, helpful tips

Most popular posts of 2015?Videos, inspirational quotes… and Vin Diesel


Facebook- tools to use

CanvaFacebook SchedulerFacebook Insights


Twitter

Great way to get information quickly.Post several times a day.Use shortened url's.


Twitter- Key elements

Custom header image and profilePinned postsListsHashtagsAdd videos and imagesUse Twitter analytics


Twitter- Visuals

Incorporate visuals Capture attention Say more with less words


Twitter- Analytics

Twitter- Tools

www.hashtagify.me- check out trending hashtags, top influencers, top tweets

Twitter AnalyticsBitly.com


http://www.hashtagify.me-/

Twitter- Tools

Bitly.comCreate custom, shortened linksTrack the links and how many times usedEasier for people to remember and shareGreat for Instagram too


Instagram

Post from your mobile device.*Highly visual platform.Use emoji's to add interest in photo

captions and bio.


Instagram- Key elements

Before following anyone add 9 photos.

You have one URL to use. Hashtags. #usethem


Instagram- Tools

EvernoteAdobe PostLatergramme


LinkedIn

Online networking site for professionals.Option to use personal and company profiles.What to post? Company and industry news. Use

Published Posts to further your reach.


LinkedIn- Key Elements

Custom header Complete profile Add images SlideShare presentations Use Published Posts Groups


Pinterest

Visual bookmarking site.Easy to search, view, and share ideas and

products.Opportunities to increase website traffic.Share your information via infographics and

custom visuals.


Pinterest

Get ideas.Searchable topics.Great for businesses who blog consistently.


Pinterest- Tools

BoardBoosterTailwindVenngage


Google +

Use for SEO purposes- drive website trafficConnects with YouTube

Post a video to Google + when upload to YouTube


Videos

YouTubeLive Streaming

PeriscopeBlabFacebook Live


Videos

Videos are given higher importance on social sites.More views on social.Reach a larger audience.Use for education, behind the scenes, company

highlights.


Videos- Tools

YouTubeAnimotoFilmora AlltheFreeStockSnapchatwww.socialmediamarketingtipscanada.com

Social Media Scheduler

Create a ‘batch’ of postsFacebook schedulerHootsuiteSendibleEdgarOther options- Sprout Social, Sum All, Social Jukebox,

Bufferwww.socialmediamarketingtipscanada.com


HootsuiteEasy to useFree for 3 social profilesSave time looking at social mentions (likes,

comments, retweets, etc.)



Hootsuite


Custom content for each platform

Change each platform post Remember the audience Try not to blast out the same message


Images- Tools

CanvaAdobe PostPexels.comAllthefreestock.comColorPick Eyedropper- Chrome Extension


Images- Tools

Fiverr.comUpwork


Websites

WordPressEasy to set upEasy plugins to add functionalityAffordable, customizable themes


Website Traffic

Blog posts Sharing on social media

Email newsletterCollaboration


Blog Posts

Mention Other local businesses Industry leaders Great products to use


Website- Tools

Google AnalyticsSumoMeWordPress

Blog


Summary

Have a plan/ overall strategyHave a clear understanding of the platform you want to use

your goal for each platformUse easy-to-use tools to save timeMeasure your results and alter your postsHave a great online presence!


Let’s Connect

Questions? Comments? Let’s connect! www.socialmediamarketingtipscanada.com Facebook, Twitter, YouTube, Instagram, LinkedIn The Social Launch Podcast


http://www.socialmediamarketingtipscanada.com/