How Businesses Use Social Media To Their Advantage

Presented byTracy Tran

Founder/CEO/Recruiter/Social Media DweebWashington, D.C. Metro Area

Describe you or your business in six words or less

Why should I care about Social Media?

• “Social Media is just social”• “Social Media is for Big Companies”• “Social Media is a time waster”• “Social Media is just for young people”

Web 1.0

• Information• Basic Web Site• Publishing• Content Management

Web 2.0

• Participation• Engagement• Interactive Content

Why Businesses use Social Media

• Inexpensive• Follows the Web 2.0 Model of Engagement• New Method of Marketing

Linkedin for Business

• Connect people in your groups• Company Search• Recommendations• Looking for Answers

Use Twitter in Business

• CUSTOMER SERVICE!!!• Connecting with current and potential

customers• The most versatile of all the social networks• Word gets out quick

Use Facebook in your business

• Facebook Pages• Join relevant Facebook Groups• Focus on niche networks from companies,

colleges, and cities• Advance Search• Social Utility

Blogs

Use Blogs in your business

• Insider information• Relevant topics you want to share that could

help or hinder your business• Any specials coming up

Two Things about Social Media

Ways to Integrate and Connect

• Subscribe to RSS Feeds• Google Reader• Comments• Customers

Think about these Social Networks

• Myspace 7-11 Store• Linkedin Work• Facebook Home• Twitter Bar/Networking• Blog Professional/Personal

Journal

Final Thought

Questions and Answers

orTracy TranTran Recruiting, LLCP.O. Box 65Fairfax, VA 22038Phone/Fax: (703) 334-8454Cell: (703) 618-2176Email: tracy@tranrecruiting.comSkype: tracy.tran2

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