Social mediaFor Business

Sarah Jane RussellContent Strategy & Brand Communications

Current landscape

3 ways it can help

1.Create a real sense of community around your business

2.Research tool – better understand consumer needs

3.Grow your ‘list’ so you can communicate to them in other ways

Fan Pages

3 ways it can help

1.Reach out to potential Joint venture partners/ stockists

1.Identify prospects

2.Drive traffic to website/blog

3 ways it can help

1.Position yourself as an expert in your niche

2.Monitor trends/competition in your business sector

3.Use it as a shop window for your products or services

3 ways it can help

1.Raise awareness of brand/business

2.Increase loyalty amongst current customers

3.Encourage people to carry out a call-to- action.

3 ways it can help

1.Authorship markup

2.More control on what you share/ view

3.Personalised searches – based on individuals in your circles

Brand Pages

10 practical tipsfor getting the most out of social media

1. Goal setting

• Listen to your audience – who/ what/ where/ why/ how?

• Then decide the best channels to reach them

2. Branding

• Customise your profiles – 47% conversion rate

• Key word rich (adwords tool)

• Message - USP

3. Authenticity

• ENGAGE!

• Have an opinion

• Make yourself interesting

• Tell stories – build your brand narrative

4. VALUE Relevancy/ transparency/ connectivity of information

5. 80/20 rule

20% about you

80% In conversation/ sharing content/ responding to messages and mentions etc

6. Daily commitment

ConsistencyFrequency and focus

7. Contribution

• Internal experts/ specialists

• External contributors – bloggers

8. Process

• Choose the right team – assign sufficient resources

• Content calendar

• Repurpose existing content

• Research – google alerts…

9. Beware the addiction

• Discipline

• Manage your time

• Use mobile aps

• Scheduling tools like hootsuite….

10. Measure & test

•Reach

•Frequency and Traffic

• Influence

•Conversations and Transactions

•Sustainability

•Sentiment

“Realize that the social media success equation isn’t big moves on the chess board, it’s little moves made every day that eventually add up to a major shift.”

- Jay Baer

Useful links

www.google.co.uk/analytics - Analytics for your website

www.google.co.uk/sktool - Search based keyword tool

http://www.google.com/alerts - Web/ reputation monitoring tool

http://www.socialmention.com/ - Like Google alerts but for social media

http://hootsuite.com// - Social media publishing tool

https://www.socialoomph.com/ - Tool to track/ monitor your social media reputation

www.twitcleaner.com - Helps you clean up your twitter account

www.twellow.com - Build targeted twitter following

www.listorious.com - Build targeting twitter following

Connect with me

linkedin.com/in/sarahrussell3ivision

twitter.com/SR3ivision

gplus.cm/sr3ivision

Or the old fashioned way!

Email: sarah.russell@3ivision.co.uk

Tel: 01752 25244307580073900