1Amy Neumann, Digital Director :: March 10, 2016

Social Media for Business 2016

2https://www.youtube.com/watch?v=jottDMuLesU

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• Why social media?• Who’s using it?• What works best for

each platform?• What makes good

content?• Quick Brainstorming• Common questions• Overcoming common

challenges• Making sure the

right audience gets your messages

• Q & A

Agenda

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Join the conversationSocial media is word-of-mouth marketing in the digital age. Social media activity reveals what customers want, need and expect from businesses. Connecting with customers to improve your social presence is important:

• It can help build your brand• It can improve your reputation

through regular engagement with a network of current and potential customers.

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"The goal is not to be good at social media.

The goal is to be good at business because of social media.” – Jay Baer

6http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/

7http://www.socialmediatoday.com/social-business/5-key-social-media-marketing-trends-watch-2016

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Add VALUE to your client’s day by being useful, helpful, and relevant.

The Key to Social Media:

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To Help with Planning:

Who do you want to reach?What do you want them to know?What do you want them to do?

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It’s Not “Free…”

But it IS worth it.

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Talk About What People Want To See or Read (Not What You Want To Talk About)

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Where to Get IdeasBorrow inspiration from people already doing a good job – ask your friend Google for suggestions like:

• Best blogs on x topic• Case studies best content on x topic• Case studies best social media for x

industry • Industry leaders for x topic (or

industry)Who’s popular for that topic or industry on Twitter? Pinterest? Facebook? LinkedIn? What do they talk about? What content gets the most interaction (retweets, likes, etc.)?

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Evergreen ListsQuotesCommunityHow To’s/ HacksTopical/TrendyNewsEntertaining/InspiringEducationalAbout

Us/Promotional/TestimonialsContests QuestionsPolls

Content Types:

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Reaching the Right People• Paid social media advertising is

not optional, if you want to reach the right people

• Paid social media ad spend expected to exceed $30B in 2016

• See resources list for ad help

http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357

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Common Barriers

• Time

• Knowledge/expertise gaps

• Fear of negative comments

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Overcoming Barriers• Leverage Scheduling Tools

• (i.e. Hootsuite)• Utilize DIY resources, or consider

full or partial outsourcing• List of resources:

http://www.slideshare.net/amyneumann/social-media-for-business-resources-2016

• Embrace the conversation and feedback for learning and growing

Embracethe

Conversation

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Resources

http://www.slideshare.net/amyneumann/social-media-for-business-resources-2016

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Thank you.

Amy Neumann, Digital Director

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Advance Ohio is part of the Advance Local Group

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http://advance-ohio.com