Social MediaTHE WHAT AND HOW

Today we will…

Strategy Create a Facebook business page The What and How

Facebook Twitter Instagram Pinterest Hootsuite Snapchat

Strategy

Understand your goals. Create measurable objectives. Characterize your customers. Look at the competition. Develop your messages. Choose your channels. Build a content plan.

Step 1: Create a Page

Step 2: Local Business or Place

Step 3: Fill in Your Information

1 2 3

Step 4: Continue fill in Your Information

This is your personal page, you are not an establishment, you are a person.

Step 5: Setting-up

Step 6: Add your Connection Location

Congratulations, You Have a Facebook Business Page!

Tips for Running a Successful FB Business Page

Professional, recent picture. Use an engaging cover photo. Respond to comments. Promote your page! Fill out your “About” section – visitors want to know who you are!

Note - the same rules apply here as with your business cards:• Office number and Cell number• Keller Williams name must be

in the title

Content, Content, Content

Post three times a day; one photo/video, one text, one link: Post photos and videos to your page timeline.

They are proven to be the most engaging types of content. Post written content – avoid making them too long! Promote lead-gen and non-lead-gen content.

Ex: Link to an interesting article you just read. Include a regular weekly feature: The Wednesday Comic,

the Friday Recipe, etc. Engage! Ask questions, offer polls, invite comments.

Why Use Twitter?

Connect with customers. Branding. Drive traffic to your website. Stay on top of your market segment.

Use Twitter search and find out what people are saying. Expand your audience and influence.

Reach customers by using #’s.

OK, What Is a Hashtag?

# Searchable link

Organize content No spaces allowed! P.S. @ before a person’s Twitter

Handle will tweet at them directly

Tips for Twitter

Keep your name easy to type and remember Use a headshot for your profile picture. Have a complete bio so people know who you are and what you

do. Search for keywords – i.e. “buy a house” – in your area and reply

to that person’s tweet. Once is enough, you don’t want to be pushy!

# Brand one!

Short and Sweet - Remember, you only have 140 characters.

Why Use Instagram?

Connect to your Facebook account – instant picture post for the day!

Top brands’ Instagram posts generated a per-follower engagement rate of 4.21% That’s 58 times more engagement per follower than Facebook and

120 times more engagement than Twitter! It personalizes you.

Tips for Instagram

Follow your followers back. Post about once a day. Keep it professional and fun. Use trends.

#TransformationTuesday #ThrowBackThursday #SelfieSunday

Use your branded #.

Why Use Pinterest? The half-life of a Pinterest pin is

1,600 times longer than a Facebook post.

Pinterest was the fastest growing social network in 2014.

Pinterest Tips Include your name and official website on your profile page. Connect your Facebook and Twitter profiles for increased visibility. Personalize the description, don’t haphazardly re-pin!

Mention your business name in your comment. Put a link to your website in every description.

Check the source before you pin. Create multiple, different boards. Pin useful content.

Especially things to do with homes – i.e. renovations, curb appeal, etc. Follow other users. Don’t pin dump! Track re-pins, say thanks.

Why Use Hootsuite?

Social Media Management System Multiple streams in one place

Schedule posts FREE Tracking reports Easy

What is Snapchat?

A video messaging application The videos and photos last a brief amount of time and then

disappear Snaps: photos or videos Snapback: A reply to a snap Story: A snap you can broadcast to followers that stays live for 24

hours

Why Use Snapchat?

Engage and interact with potential clients Because the snaps disappear, you have the viewers’ undivided

attention while they are looking at the snap There are 6 billion video views per day Reach millennials Increase your internet presence

How To Use Snapchat in Real Estate

Real estate is very visual, videos and photos are everything! Record a tour through a listing Snap a picture of a house Does your listing have a great view from the porch? Snap it! Did you come across some cool home gadget while running

errands? Snap and add to your story YouTube how it works Follow @DUSTINBROHM

Congratulations!

You are now a Social Media Master!