social media class 2
DESCRIPTION
TRANSCRIPT
- 1. Social Media 2010 Get Up To Speed! Shane D. Hudson
2. AGENDA
- Part One:Review and Overview
- Trends and Numbers
- Part Two:New and Improved
- Facebook & Twitter Updates
- Part Three:Best Practices
- Ideas and Cool Stuff
3.
- Part One:Review and Overview
- Trends and Numbers
4. What Sells a Ticket? 5. Youngins 6. Review and Overview
- Social media isnt a fad
- The tools may change, but the concept is here to stay
- The number of people utilizing social media is growing incredibly fast
- Social media is about engaging patrons listening, responding, communicating, and building relationships
- Word of Mouth!
7. Why Social Media
- Patrons Engaged Through Social Media
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- Like you more
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- Pay more attention to you
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- Spend more on you
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- Talk about you more
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- Recommend you to others
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- Cost less to acquire
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- Stick with you longer
8. And Its Not All Marketing
- Creation of Art
- Networking
- Feedback
- Crowd Sourcing
- Customer Service
- Fundraising
- Friendraising
- Issues and Advocacy
- Human Resources
9. Most Media is Social
- Social sites are frequent destination for nearly three-quarters of Internet users
- Watching television #1
- Facebook next most common media destination
- Social media games as popular as reading print newspapers.
10. Digital Word-of-Mouth
- Social destinations important for information about a potential purchase.
- 92% use Internet Searches
- 52% use blogs
- 46% use User Generated Information
- 34% use Message Boards
- 26% use Social Networks
- 20% use Magazines
- 12% use TV
- 10% use Print Newspapers
11. Listen, Engage and Respond
- Blogs, review sites, Facebook & Twitter are vital to making purchasing decisions
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- Set up listening posts
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- Communicate with bloggers and influencers
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- Create opportunities for fans to engage
12. Older Than You Think
- 64% of Twitters users are aged 35 or older
- 61% of Facebookss users are aged 35 or older
- But 18-35 are on more often
13. 14. So We Use Social Media to Attract Young People Right?
- Dont waste your time trying to figure out how to get a young audience to seeThe Music Man.If you want a young audience, dont f*#@ing doThe Music Man.
15. Arts Participation Audience 2.0
- Technology is not going to be the downfall of the arts
- Technology provides a new outlet for people to experience the arts
- Participation in the arts through electronic & digital media spurs participation
16. 17.
- Part Two:New and Improved
- Facebook and Twitter Updates
18. Facebook Stats
- Average user:
- Logs in daily
- Spends 55 minutes
- Has 130 friends
- Likes 7 Pages per month
- Stats:
- More than 3.5 billion pieces of content shared each week
- Has 500 million users doubled from one year ago
- More than 700,000 local businesses have active Pages
- Tops Google in referring traffic
- Fastest-growing demographic: women over 55 (increase over 900% between 2009 and 2010)
19. WHAT?!
- In 17 countries around the world, more than 30% of all citizens not Internet users but citizens are on Facebook.
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- Norway, 46%
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- Canada, 42%
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- UK, 40%
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- Israel, 32.5%
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- Iceland, 53%
20. More Posts = More Engagement
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- Post at least once a day, but not necessarily more
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- Ask Questions
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- Share News/Trends
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- Dont Just Sell
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- Also, more posts = more fans!
21. Open Graph
- "We're building toward a web where the default is social
22. Open Graph
- A platform that allows sites to share information about users.
- Tailors offers, features and services to individual interests and tastes even if that individual has never visited the site before.
23. Facebook Likey-Likey
- No more Fans
- Like is the new Fan
- Use the Like button across the web (See Open Graph)
- 50% increase in referral traffic
24. Like This Post Please! 25. Groups, Official Pages, Community Pages? What the?
- Community Pages:
- Built around topics, causes or experiences
- Official Pages:
- Maintained by authorized representatives of a business, brand, celebrity, or organization
- Groups:
- Allow direct communication about a specific subject not official pages*** UPDATE!!!
26. Community Pages 27. GROUPS UPDATE!!!
- JUST ANNOUNCED! New Groups
- Simple way to stay up to date with small groups of your friends and to share things with only them in a private space.
- The default setting is Closed
- GROUP CHAT!!!
- Shared Docs
- All posts are shared
- Posts via email
- Collaboration not branding
28. Groups VS. Pages 29. Add a Tab or Two
- Review Tabs
- Welcome Tabs
- Email Tabs
- Static Images
- Polls and Vote Tabs
- Applications for Anything Else You Can Think Of
30. Make a Good First Impression
- Where do you really want someone meeting you for the first time to land?
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- Your wall?
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- Your basic info tab?
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- A special offer or
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- welcome?
31. Landing Page 32. Shop! 33. Static Images 34. Club La Cage 35. Tickets 36. Review Tab 37. Welcome 38. Welcome 39. Twitter Trends
- Twitternow has75m user accounts
- Only around 15m are active users
- Average tweets per day is over 27.3 million
- Twitter will process almost 10bn tweets this year
40. Twitter Is (Kinda) Everywhere
- 87% have heard of Twitter
- Only 7% use Twitter
- Twitter users are 3 times more likely to follow brands than Facebook users
- Brand Interaction is a major part of life on Twitter
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- 42% learn about products and services
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- 41% provide opinions about products/services
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- 19% seek customer support
41. Twitter is Disproportionately Popular with African-Americans
- 25% of Twitter
- users are African-Americans (approximately double the U.S. population).
42. Yeah, I Still Dont Get It
- What can Twitter help you do?
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- Connect to your current audience
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- Deepen experiences by giving insider information
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- Get instant feedback
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- Provide customer service
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- Show some personality
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- Make friends!
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- Its viral word-of-mouth!
43. Thanks Devon Smith! 44. Lists Are In
- Lists as a way of organizing your followers
- Lists as a form of recommendation
- Lists as a way of measuring influence
- You can also follow other peoples lists without following each person on that list.
45. There are Tweets In My Google! 46. Social Circle 47. 48.
- Part Three:Best Practices
- Ideas and Cool Stuff
49. Best Practices and Cool Stuff
- Devon Smith has several great Social Media in Theatre Presentations
- www.devonvsmith.com
50. Create A Scene
- http://nctc.typepad.com/blog/2010/06/flash-mob-for-theatre.html
51. Share Your Story 52. Twitter Performance 53. Royal Shakespeare Company 54. 55. Ovation TVBroadway Plot 56.
- Christine hears voice; Angel of Music? No, just ugly Erik. He snatches her; relents after kissyskissy. They cry. He dies.
- The Sound of Music: There are nuns. And Nazis. And some mountains.
- TITANIC: The unsinkable happens.
- Wrongly accused ex-convict seeks both revenge and his long-lost family. Step off, you love-starved pie mistress.
- Tony knows somethings coming. Riff plays it cool. Maria feels pretty. Anita lies. Tony dies
- Poor Argentinean girl uses her wit, guile, and sex appeal to ascend through the class systems eventually becoming the First Lady.
#BWAYPLOT 57. FourSquare My newest obsession! 58. Share Knowledge, Play a Game,Receive Promotions & Rewards from Businesses 59. Putting it Together 1stfans at Brooklyn Museum 60. What is 1stfans?
- 1stfans membership is an interactive relationship with the Brooklyn Museum in person and online
- Its a socially networked museum membership
- Developing face-to-face relationship with Museum staff and other Museum Members (literal social networking)
- Creating a strong, exclusive online relationship through social networking sites (Facebook, FourSquare, Flickr, and Twitter).
61. FourSquare 62. Twitter 63. Facebook 64. Shane D. Hudson
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- @shanedhudson (Twitter)
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- [email_address]
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- facebook.com/sdhudson