best in class social media
DESCRIPTION
This presentation proves that it is not only large, private sector companies with huge budgets who can implement Best in Class Social Media strategies.TRANSCRIPT
SOCIALEXCELLENCEBEST IN CLASS SOCIAL MEDIA FROM A SOURCE YOU WOULDN’T EXPECT.
SOCIAL MEDIABEST IN CLASS
BUT NOT FROM THE SAME OLD BRANDS
AN GARDA SÍOCHÁNAGOVERNMENT ORGANISATION ESTABLISHED IN 1922
OFTEN SEEN AS OLD FASHIONED & BEHIND THE TIMES
BUT NOW USING SOCIAL MEDIA TO CHANGE ITS IMAGE
A DAMAGED REPUTATION OVER THE YEARS
MODERNISE & SOFTEN THEIR IMAGEWITH THE PUBLIC
HOW?
ENTERTAINMENTSHARABLEUTILITY
CONSISTENTTONE OFVOICE
ENTERTAINMENTLIVE TWEETING JOKES WHILE WORKING
RELAXED, INFORMAL TONE OF VOICE
RELATABLE HUMOUR - PEOPLE CAN RELATE TO WANTING TO AVOID SPEED CAMERAS, ETC
ENTERTAINMENT
ENTERTAINMENTINFORMAL, HUMANISED TONE OF VOICE
USED A POSSIBLY EMBARRASSING SITUATION TO THEIR ADVANTAGE
RESPONSE INDICATES CONSISTENT MONITORING OF THE ACCOUNT
ENTERTAINMENT
ENGAGEMENT WITH @RUBBERBANDITS RECEIVED NATIONAL COVERAGE
PICKED UP BY A NUMBER OF SOURCES, SUCH AS JOE.IE AND DAILYEDGE.IE
AN GARDA SIOCHANA’S REPLY RECEIVED 203 RETWEETS AND 204 FAVORITES
ENTERTAINMENT
SHAREABLEREAL-TIME UPDATES
RELEVANT CONTENT THAT IS WORTH SHARING
TRANSPARENT AND HONEST - SHOWS THEY ARE NOT TRYING TO CATCH PEOPLE OUT
UTILITYREAL-T IME UPDATES THAT PEOPLE CAN ACT ON
LOCALLY RELEVANT CONTENT TO ENSURE CONTENT IS USEFUL
FEATURES A STRONG CALL TO ACTION
TWITTERALERTSFIRST IRISH ORGANISATION TO USE TWITTER ALERTS
TWEETS AS A PUSH NOTIFICATION OR TEXT MESSAGE
RAPID SHARING OF EMERGENCY MESSAGES
TWITTERALERTS
SOCIALSTATSFACEBOOK FANS - 27,166
TWITTER FOLLOWERS @GARDATRAFFIC - 53,632
TWITTER FOLLOWERS @GARDAINFO - 11,287
SUMMARY
WARM,FRIENDLY,APPROACHABLETOV
ENTERTAINING,USEFUL,SHAREABLECONTENT
RELEVANT& REAL-TIMEINFORMATION
LATESTTECHNOLOGY
COMMUNITYENGAGEMENT &INTERACTION
@twitterwww.cksk.com linkedin facebook
THANKYOU.MAKE THE FUTURE POSSIBLE.