social media brochure 1
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Gain invaluable insiGht into the latest social Media trends froM Military experts includinG:
– brigadier General Walter lord, usa AssistantDivisionCommander, Maneuver,28thInfantryDivision,PAARNG
– captain ed buclatin, usn DirectorofPublicAffairs,USEuropeanCommand
– Major Juanita chang, usa Director,OnlineandSocialMediaDivision, OfficeoftheChiefofPublicAffairs,DOA
– Major Michael siriani,usa DeputyRecruitingCommander,PAARNG
– patrick conway ChiefKnowledgeOfficer,UnitedStatesArmyCombined ArmsSupportCommand
– Mark drapeau Director,InnovativeSocialEngagement,MicrosoftPublicSector
special thanks to our Media partners:
www.IDGASocialMedia.com | 1-800-882-8684 | [email protected]
don’t Miss exclusive briefinGs on:
– Learningthelatestcritical softwarerequirementsto maintainandimplement SocialMedia
– Maximizingtheefficiency ofSocialMediaformilitary, governmentandindustry
– Utilizingthefullspectrum ofSocialMediatocreatea moreefficientorganization andcommunication
– Lessonslearnedfromusing SocialMediainthe DepartmentofDefense andGovernment
– Empoweringindustryto partnerwithgovernmentfor overallcollaborativesuccess
AWeAponforTomorroW’sBATTlefieldsoctober 24-26, 2011 | Washington d.c
Presentsatrainingconference:
discover the latest benchmark technology and empowering
approaches for social Media at the
focus day!
reGister noW for the opportunity to meet government and industry experts and hear the future needs
of social Media for defense straight from the decision makers
themselves!
2www.IDGASocialMedia.com | 1-800-882-8684 | [email protected]
JoinUsonlineAt:
WiththeintroductionandadaptationofSocialMediaasavitalcommunicationtoolintheDepartmentofDefense,thereisaconstantstruggletomaintainoperationalsecurityandmanagerisksthatresultfromusingSocialMedia.Astechnologyadvances,themilitaryhaslearnedtoadaptsimpleyetveryeffectivewaystocontroltheconstantlygrowinguseofSocialMedia.Thisgrowingmediumcanalsobeimplementedtoconductmilitaryoperationsinvariousmethods;fromacoordinatingcommunicationassetinnaturaldisasterstoacriticalweaponincollectinginformationfortopprioritycombatoperations.
idGa’s 4th annual social Media for defense summitwillcovertherecentchangesandlessonslearnedfromallareasofmilitary,governmentandindustry.ThenatureoftheongoingcombatoperationshavereshapedthewaythemilitaryandgovernmentuseSocialMedia,promotinggreatercollaborationamongtrainingorganizations,andpreparingthemforfuturepossiblescenarios.Itisimperativetoknowwhatmilitary leaders are searching for in solutions to instill experience, risk evaluation and analysis for an all encompassing battlefield tool.
idGa’s 4th annual social Media for defense summitwillbringtogetherseniorlevelofficialsfromtheDepartmentofDefense,Governmentandwillprovideyouwiththelatestadvancementsintechnologiesandinnovativeapproaches.SocialMediaisnowthenormmakingthisthemostrelevanttimetomeetwiththekeymilitarydecisionmakersandindustrypartnerstryingtoworktheirsolutionintoanoverallcommunicationstrategy.
sign up now for the opportunity to meet government and industry experts and hear the future needs of social Media for defense straight from the decision makers themselves!
at idGa’s 4th social Media for defense summit, you will have the unique opportunity to interact and network with representatives from the social Media community, as well as personnel from military units, government agencies, research, contractors and technology service providers.
past attendees include:• BellPottingerUS• CIA• DepartmentofState• EUCOM• GSA• HewlettPackard• IRS• JANSONCommunications• LetterkennyArmyDepot• MITRE• MicrosoftPublicSector• NationalDefenseUniversity• NationalGuardBureau• RightNowTechnologies• RockCreekStrategicMarketing• SAIC• SELEXGalileo• U.S.Army• U.S.JointStaff• USAirForce• USAirForcePublicAffairsAgency• USArmyAviationLogisticsSchool
about idGa:TheInstituteforDefense&GovernmentAdvancement(IDGA)isanon-partisaninformationbasedorganizationdedicatedtothepromotionofinnovativeideasinpublicserviceanddefense.Webringtogetherspeakerpanelscomprisedofmilitaryandgovernmentprofessionalswhileattractingdelegateswithdecisionmakingpowerfrommilitary,governmentanddefenseindustries.
Inadditiontoourliveevents,IDGAoffersanonlinecommunitydedicatedtoprovidingdefenseindustryprofessionalswithindustryanalysisandinsightsthroughpodcasts,videos,webinars,articles,andpresentationsfromkeyindustryleaders.Membersofouronlinecommunityareabletoextendtheirliveeventexperienceandinteractwiththedefenseindustrybyleveragingtheopportunitytonetwork,shareideas,bestpractices,andbusinesssolutions.Joinourcommunitytodayatwww.idga.org.
www.IDGASocialMedia.com | 1-800-882-8684 | [email protected]
monday,october24,2011exploiTingsociAlmediAfocUsdAy
3
Signupforthesein-depthandinteractiveworkshopsessionstoexamineandlearnaboutcurrentchallengesthatthemilitaryandgovernmentareencounteringwithincorporatingnewmediaintotheirexistingcommunicationstactics.HearfromleadingresearchersandinnovativeleadersonthetechnologiesandstrategiesthatarerevolutionizingthewaythemilitaryandgovernmentareutilizingthelatestSocialMediastrategies.Thesepracticalapplicationsessionswilldeliverhighimpactknowledgeledbyrecognizedexperts.
WhenrunningSocialMediaforagovernmentorganization,suchasintheDepartmentofDefense,eachandeveryposttoSocialMediasitesmustbepurposefulandprofessional.Wehavealimitednumberofpoststhatwecan/shouldposteachday,sincewedon’twanttooverdoitandlosefollowers,soeachposthastohaveaveryspecificpurpose:Doesitconveyacommandmessage?Doesitinformfollowersofanimportantevent?Doesitgrabtheirattention?Asfarasbeingprofessionalgoes-wearethevirtualfaceoftheArmy,soourlanguagehastobeprofessional. What will be covered: • IndepthviewofthegreatestchallengesforSocial Mediawithinthearmy
• IntroductiontotheSocialMediatoolsthatare changingthewaytheArmydoesbusiness • Fightingfakeprofilesandcombatingimpersonation how you will benefit: • Figureoutwhatworksbestworkingwithawide demographic • Drivingmoretrafficforyouroutreachefforts • Latestlessons,pointersandcasestudiesMajor Juanita chang, usadirector, online and social Media division office of the chief of public affairs
UnderstandingtheadvantagesandalmostinfiniteusesofSocialMediaisacriticalcomponentofanymarketing,mediaorpublicrelationsdepartmentandoffice.Recently,themilitaryhasunderstoodtheincreasinglyimportantuseofSocialMediatocommunicateduringcrises.Suchusewasevidentinthe2011earthquakeinJapan,wherechaosruledandcommunicationlinesweresaturated.TheUSNavyturnedtoasimpleyetefficientcommunicationtool,SocialMedia.DeploytheserealworldscenariosinpotentialeconomicandbusinesscrisesandgetinsidertipsofhowtouseSocialMediaefficientlyforsuchcrises. What will be covered: • RealworlduseofSocialMediaintherecentdisaster • StudyingpossiblescenarioswhereSocialMediacan beusedeffectively • HowcanSocialMediabeusedefficientlyina businessworldcrisis
how you will benefit: • BetterunderstandissueswhenusingSocialMediaas acommunicationtool • Selectthetechniquesandassociatedtoolsthatare besttouseSocialMediatocoordinateduringcrises • UncoverthepossibilitiesandlimitationsofSocial Mediaasacoordinatingcommunicationtool session leader: Marjorie Greene advanced technology & systems analysis science & technology cna
AdaptingSocialMediainanorganizationisabigstepforadvancementandcultivatesanewapproachonhowtodobusiness.UnderstandingthattheadaptationofSocialMediaisfairlynew,everyuserindustrymustrecognizethatitdoescreatelegalgapsbetweentheinternalandexternalcommunicationchannelswithintheorganizationand,ifnotproperlystrategized,itcancreategapsamongdepartmentswithintheorganization.Developyourownstrategytoaddresstheseissuesfromhelpful,practicalanduptodatetips. What will be covered: • USAA’sapproachestoSocialMedia • Developingbetterstrategiestocommunicatewith clientsviaSocialMedianetworks • Howbloggingishelpingthecompany’s overallproduction
how you will benefit: • UnderstandingthelegalissueswhenusingSocial Mediaasacommunicationtool • Recognizinghowtoproperlyrunacorporateblogfor maximumefficiency • EmployingthecurrentSocialMediatoolsand strategiescounseldepartmentsandoffices throughoutenterpriseonthebestwaystouseSocial Media session leader: Joshua salmons social Media specialist and Manager usaa
8:15am REGISTRATION&COFFEE
9:00am-11:00am crises case study| usinG social Media for coordination durinG crises
12:00pm-2:00pm servinG those Who serve | iMpleMentation of social Media in usaa
2:00pm-4:00pm social Media protection and exploitation | WorkinG social Media froM Within the pentaGon
11:00am-12:00pm NETWORKINGLUNCHEON
4www.IDGASocialMedia.com | 1-800-882-8684 | [email protected]
Tuesday,october25,2011mAinsUmmiTdAyone
7:15 REGISTRATIONANDCOFFEE
8:00 chairperson’s WelcoMe and openinG reMarks
8:15 a coMMander’s keynote MoldinG social Media in the pennsylvania arMy national Guard • Currentprograms,guidelinesandstrategiesto manageandimplementSocialMedia • TheneedtovalueSocialMediainthemilitary • Challengestoovercometherisksofhaving SocialMedia brigadier General Walter t. lord, usa assistant division commander, Maneuver, 28th infantry division pennsylvania army national Guard
9:00 the approaches needed to effectively ManaGe and exploit social Media • EnsuregoalsaredrivingSocialMediaratherthan thereverse • Establishcleargoalsbeforeapproachingand implementingSocialMedia • UseafullrangeofSocialMediaoptionstomeetgoals lindy kyzer social Media strategist
9:45 NETWORKINGBREAK
10:30 arMy keynote hoW the arMy is usinG social Media to inforM, educate and connect • U.S.Armyisbreakingdownbarriersandsuccessfully operatingintheSocialMediaspace • SeniorleaderscommunicatingwithSocialMedia • Maintainingoperationalsecurity Major Juanita chang, usa director, online and social Media division office of the chief of public affairs us army
11:15 the latest technoloGy and softWare developMents in social Media • Thelatestandmostengagingapproachesand strategiesonSocialMedia • Updatingtechnologyfrequentlytomeettheever growingdemandsofSocialMedia • ProtectingyourSocialMedianetworkwithsimpleyet effectivesoftware Marjorie Greene advanced technology & systems analysis science & technology cna
12:00 NETWORKINGLUNCH
1:15 MedcoM keynote social Media: helpinG the Morale and Welfare of service MeMbers • HowSocialMediaisusedforsoldier’smorale andwelfare • Helpingsoldiersconnectwithfamilyandfriends • SocialMediaasamedicalpsychologicaltool daniel harper MedcoM us army
2:00 usn approach on social Media • USNavyhasadoptednewapproachesonhowto handleSocialMedia • UnderstandingtheneedstoadoptSocialMediawithin themilitary • Keepingsailorsclosetohome Jessica faller special assistant for public affairs us navy
2:45 netWorkinG break
3:30 learninG froM the past, preparinG for the future; With one click • Lessonslearnedfromthreeyearsofgrowing • Theneededtipsandapproachesforestablishingand expandingthewebbasedengagement • IncreaseworkefficiencywithSocialMedia andrew krzmarzick director of community engagement Govloop.com
4:15 public diploMacy: the need to socialize • Reducingtherisksofmisperceptionsand miscommunications • Maintainingahealthycommunicationbetweenthe organizationanditsstakeholders • Shapingandmanagingthecommunication environmentwithinanorganization Mark drapeau director, innovative social engagement Microsoft public sector
5:00 ENDOFMAINSUMMITDAyONE
www.IDGASocialMedia.com | 1-800-882-8684 | [email protected] 5
Wednesday,october26,2011mAinsUmmiTdAyTWo
– Registerfortheevent– Downloadthecompleteprogramagenda– Viewthecompletespeakerrosterandbiographies– AccessourcomplimentaryResourceCenterforrelevantpodcasts,videos, articles,interviewsandwhitepapers– Learnmoreaboutthelocation,venueandhoteldiscounts– Learnmoreaboutoursponsors,exhibitorsandmediapartners– Plusmuchmore!
7:15 REGISTRATIONANDCOFFEE
8:00 chairperson’s openinG reMarks
8:15 case study eucoM social Media success • Proactivelypromotingcontentandimportantissuesto developSocialMediasuccess • Usingdifferentsocialchannelstoexpressthe differentmessagesoftheUSNavy • FutureapproachesandtipstouseSocialMediaasa communicationtoolforservicemembers captain ed buclatin, usn director of public affairs european command
9:00 national Guard recruitinG keynote ApproachestoRecruitwithSocialMedia • Connectingtherecruiterwiththerecruit • Screeningpotentialrecruits • FuturerecruitmentapproacheswithSocialMedia Major Michael siriani, usa deputy recruiting commander pennsylvania army national Guard
9:45 NETWORKINGBREAK
10:30 the art of the social Media War rooMs • UseofSocialMediaWarRoomsinthePoliticaland BusinessSpheresofInfluences • ApplicationtotheInformationOperationsRealm • WarRoomImplementationsforrealcasestudies steven M. shaker executive vice president Globimus, llc
11:15 usacascoM keynote usacascoM iMpleMentation of social Media • TheadaptationandimplementationofSocialMedia inUSACASCOM • SynchronizeSocialMediawithUSACASCOM’smission • Coordinatingthedifferentfunctionsthrough SocialMedia patrick conway chief knowledge officer united states army combined arms support command
12:00 NETWORKINGLUNCH
1:15 case study a Way around bureaucracy • Howcommanderscanconnectandlearnfrom soldiersthroughthevariousSocialMediaNetworks • Understandingthebasicneedsandchangesthat soldiersrequire • HowSocialMediacanhelpacceleratetheefficiencyin theadministrativedepartment colonel Michael Whetston, usa director, online and social Media division, office of the chief of public affairs department of the army
2:00 tools and softWare needed to MitiGate social Media risks • Understandingtherisksofupdatingsoftware • Theneedofabettercyberforceprotector • EliminatingtheprobabilityfactorforasaferSocialMedia cJ Wallington Manager, c2/decision support systems Management hp enterprise services
2:45 NETWORKINGBREAK
3:30 neW Media and the air force • ChangingthewaytheAirForceemploysSocialMedia andWeb2.0technology • Networkingwithinternet-basedservicesto emphasizecollaborationandsharing • Effortstomanageresourcesmoreeffectivelyusing newmedia larry clavette director air force public affairs agency
4:15 developinG and iMprovinG defense inforMation systeMs and social Media • Continuousapplicationofadvanced,innovative processes,techniquesandtechnologiesfor informationdiscovery,analysisanddissemination • Assuringinformationsecurityandintegritywhile improvingcommunicationaccess • Latestguidanceandtechnologiesforsystemsecurity assuringtheoverallimpactofnewmediaonyour organizationratherthanindividualmetrics • LeveragingmetricstojustifyanincreasedSocial Mediapresence Michele finley communications program analyst communications & registration division defense technical information center (dtic)
5:00 ENDOFSUMMIT
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6www.IDGASocialMedia.com | 1-800-882-8684 | [email protected]
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AWeAponforTomorroW’sBATTlefieldsoctober 24-26, 2011 | Washington d.c
Presentsatrainingconference:
discover the latest benchmark technology and empowering
approaches for social Media at the
focus day!
5 easy Ways to reGister noW!Web: www.idGasocialMedia.comemail: [email protected]: 1-800-882-8684fax: 646-378-6025, 24 hours a dayMail: idGa, 535 5th avenue, 8th floor, new york, ny 10017
reGister noW for the opportunity
to meet government and industry experts and hear the future
needs of social Media for defense straight from the decision makers
themselves!