Your Guide to Social Media

What is Social Media?What are the benefits?How do I get started?

What is

Social Media?

Social Media is a great tool. Adoption of online news is growing at a rapid pace making it increas-ingly important for companies to be plugged in on the web!

When used appropriately social media has the potential to give a large return on investment by gaining support and trust from consumers and in-house employees.

Social media allows you to not only maximizing awareness of your company’s mission, but reach a highly specialized target audience. Social Media is all about jumping into the coversation to create direct honest communication.

Adam SInger, a well known Blogger describes social media as “democratized media; a place to con-tribute digital content and receive feedback.:

This was the old equation:

Your message (Press release) + Reporter (gatekeeper) = Awareness (news coverage)

“Social media has reduced the role of the reporter, the gatekeeper,” said Singer. “Now you can wrap your promotion around a good hook, upload your story on the company blog and share your mes-sage with your network.”

PsquaredPolly Amelia Payne

Social Media Researcherpaynepa@auburn.edu

(334)663-7207

So How do I get Started?......Blogging!Blogging allows for a more honest platform that not only expresses your opinion, but keeps an open ear to hear others’ opinions and feedback. Web news is all about participating in the conversation to further your understanding.

The first and most important step is to •LISTEN. This step requires persistence. Seek out ideas about your market, issues other companies are having and listen to the conversation. Consider this free market research.

Now is time to get creative. If your goal is to please your customers then ask them what they want and deliver.

The last step for social media adoption is to find your niche and speak to them. While some target audiences aren’t found on the web, the adoption rate is growing quickly. The groups that are participating online are extremely responsive and ready to speak up.

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Possible Benefits of Social Media

Crisis Management

Targeting a Highly Specialized Audience

Better In-House Communication

Instant Customer Feedback

Moving into the the most popular media that has ever been adapted!

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Next, see how you fit it. This is the analyz- •ing step. Start joining in the conversation and participate in your industry.

Make the choice. Do you want to be a •leader in your industry or a follower?