VanguardServing the University of South Alabama

community since 1965

2010 - 2011

Advertising Rates& Information Guide

The

VanguardAd Dimensions

Sample Advertising Models & SizesThe Vanguard is printed on tabloid-size paper and all sizes are in inches

Full Page10 in. x 12 in.

HorizontalHalf Page10 in. x 6 in.

VerticalHalf Page5 in. x12 in.

Standard Quarter Page5 in. x 6 in.

VerticalQuarter Page2.5 in. x 12 in.

HorizontalQuarter Page10 in. x 3 in.

Vertical Eighth Page2.5 in. x 6 in.

Horizontal Eighth Page5 in. x 3 in.

Sixteenth Page2.5 in. x 3 in.

VanguardThe Vanguard is the official student newspaper of the University of South Alabama, serving the

University’s student, staff, faculty and campus community since 1965. It is published and distributed on

Mondays during the regular academic year. One of the largest circulation weeklies in southern Alabama,

The Vanguard is a student-produced newspaper, designed to provide a learning environment

as well as to inform the public of campus news and issues.

Our ReadershipVanguard readers reflect a diversity of lifestyles,interests and buying power. Students come to theUniversity of South Alabama from more than 40states and 60 countries, but they all have one thingin common — they do their buying in the MobileArea.

� More than 15,500 students attend USA.� The average student age is 25.� 75 percent are age 21 and older.� USA has roughly 6,000 faculty and staff who

read The Vanguard.� More than 4,000 new students arrive on

campus each fall.

About Circulation� Weekly circulation is 8,000. Using the industry

standard of 2.3 readers per copy, that translatesto more than 18,000 readers weekly.

� The Vanguard is the only newspaperdistributed in all classroom buildings anddormitories.

Special ServicesLet us help you design your advertisement. Weoffer thousands of clip art images and borders fromwhich to choose. We can also incorporate yourgraphics. We will provide photographic services fora nominal fee.

CreditNew accounts are required to pay in advance untilcredit is established. Accounts more than 60 daysoverdue will not be allowed to advertise furtheruntil the debt is paid in full.

DeadlinesAd space must be reserved by noon on Tuesdayprior to the following Monday’s publication.Artwork or ad copy must be received within 24hours after the Tuesday reservation deadline.

Campus LocationFaculty Court South, Room 20.

Mailing AddressThe VanguardUniversity of South AlabamaP.O. Drawer U-1057Mobile, AL 36688-0100

E-mailusavanguard@gmail.com

PhonesAdvertising — (251) 460-6898General Office — (251) 460-6442Fax — (251) 414-8293

ColorColor costs are based on $200 per page and areadditional. Color space is limited and is on afirst-come-first-serve basis.

AdjustmentsThe Vanguard’s liability will not exceed the chargefor space occupied by the error. The Vanguard isnot responsible for typographical errors that do notdecrease the value of the ad. Credit will be appliedfor first insertion only when the advertisingmanager has been notified within five days ofpublication.

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