social media at ibm - beyond blogging
DESCRIPTION
My presentation to the Rochester, NY eBusiness Association on September 25, 2008.TRANSCRIPT
Social Media at IBM Beyond blogging
Adam ChristensenIBM Communications
Rochester eBusiness AssociationSeptember 25, 2008
Why get involved?
If you don’t dive in, others will define who you are.
- Clive Thompson, NY Times Magazine, September 4, 2008
A dose of reality
IBM on brandtags.com
What influences brand perception?
Trusted sources of informationExperience with company’s employees
1.3
Analyst or professional associations
1.9
Friend’s opinions 3.3
Company websites 6
White papers, etc. 6
Articles in news 7.6
Other online sources 7.7
Tradeshows, etc. 7.7
TV/Radio News 9.7
Advertising 10.1
Direct marketing 11.3
Source: IBM Market Intelligence, 12/2007
Moving from mass communications to masses of communicators
http://www.awpagesociety.com/site/resources/white_papers/
Employees are the brand
Give them a voice
IBM Social Computing Guidelines
http://www.ibm.com/blogs/guidelines.html
tag cloud by www.wordle.net
Just a few social computing programs at IBM
BlogCentral - 50,000 users, 15K blogs, 130K posts, 130K comments
Beehive – 45K members, 55K photos shared, 2.5K events
WikiCentral – 150,000 users, 1 million views each day
InnovationJam – 4 Jams, more than 500,000 participants
GreaterIBM Connection – 50K in alumni network on Facebook/LinkedIn
Getting started: some suggestions
1. It’s not just for big companies2. Let your business model be your starting point3. Trust your employees4. Work the culture from the inside out5. Don’t think top-down
Keep in touch
email:[email protected]
LinkedIn:www.linkedin.com/in/adamchristensen
Twitter: http://twitter.com/adamclyde
