namescon 2016 - beyond blogging: "how to manage hundreds of wordpress sites with dedicated...

Beyond Blogging:How to Manage Hundreds of WordPress Sites with Dedicated Hosting

Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | [email protected] | wpengine.com | Twitter: @wpengine

Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. NamesCon 2016

About MeGreetings!!

Tony GilharrySr. Sales Engineer

Lorem Ipsum has been the pretty much explains it all! :-)


Things Tony will Talk About

No Breaks!Agenda

Beyond Blogging

What Are You Doing with Your Domains?

What’s WordPress and How Do I Build Sites?

Scaling Your Online Business

Does it Cost Something?

Q&A


Headquartered in Austin, TexasWP Engine in a nutshell…

TECHNOLOGY Our best-in-class architecture and highly redundant systems keep WordPress fast, scalable, and secure.

EXPERTISE We deliver over 800 hours of around-the-clock, professional WordPress support daily. If you have questions, we have answers.

INNOVATION With a full-time engineering staff and dedicated labs team, we’re defining the bleeding edge of WordPress technology.


What Are You Doing with Your Domains?


This is a picture of a domain tree…

What Are You Doing with Your Domains?Fruits of Your Labor

$$ $

$

$

.com.com

.com

.com

.com.com

.com

.com

.com

.com .me

.com

.com

.net.info


Are you making money today, or plan on making money?

What Are You Doing with Your Domains?The Internets

Consumer-to-Business Business-to-Business Business-to-Consumer

Connect PeoplesContent Writing Content Strategy

Content Marketing

SEO RehabAnalytics can be the tool

which identifies you crossing the finish line.

Measurable ResultsDomain Parking

Quality over Quantity Research Tools

Domain Investing

Lead Generation

Web Content Services

Domain Name Development

Buy Low, Sell High


What’s WordPress and How Do I Build Sites?


Whats the difference?

Thousands Specialize in WordPressCoders & Designers

We Make Beautiful Things We Code Beautiful Things

Premium Graphic Design Unlimited Internets


Isn’t my site good enough?

Starting from the top!About WordPress

UX/UI DesignDesigners love the versatility and endless capabilities of Open Source.

Responsive Web Sites"WordPress now takes a smarter approach to displaying appropriate image sizes on any device, ensuring a perfect fit every time. You don’t need to do anything to your theme, it just works."

App DevelopmentsWordPress is Open Source and offers a builtin API as of v4.4. Meaning no license or cost is associated with maintaining and integrating the codebase.

Framework Development"Drop-in" code libraries that are not a stand-alone Theme.A "drop-in" code library framework is not a stand-alone Theme.

Social Media Marketing”Integrating social media with your site is an important – and these days expected – way to help spread the word about you and what have you offer…” - Jenni McKinnon

SEO – Meta wordsSEO (Search Engine Optimization). Does your site already have built in SEO capabilities?


WordPress v4.4 makes it easier.

Planning a redesign?Responsive Design


ThemesWordPress Themes are designed to provide specific user experiences through functionality and aesthetics.

PluginsPlugins are ways to extend and add to the functionality that already exists in WordPress. WooCommerce!

Premium Themes & PluginsPremium themes and plugins usually cost money upfront and offer support and future updates.

Building Sites in WordPressThemes & Plugins

https://wordpress.org/


Over 250 core dev contributors and volunteers maintaining code.

WordPress FoundationWordPress Core Updates

4.1. December 18, 2014

4.2. April 23, 2015

4.3. August 18, 2015

4.4. December 8, 2015

4.5 + 4.6 will be released in 2016

✓ Dinah Washington

✓ Bud Powell

✓ Billie Holiday

✓ Clifford Brown

✓Jazz Singers TBAWordPress.org (self hosted)

WordPress.com (hosted by Automattic's free service)


The more you know the more money you make!

Total Cost of OwnershipWordPress vs. Custom Applications vs. Other CMS’s

Design, Development, Site Maintenance, Support, Hosting Infrastructure, Disaster Recovery

Cost Effective

Future proof your online business for mobile leveraging responsive elements end users expect.

Responsive Devices

Outsource inexpensive solutions, automate recurring task and scale to make more money, or do DIY?!

Simplifies Business


The core software is built by hundreds of community

volunteers, and when you’re ready for more there are

thousands of plugins and themes available to transform

your site into almost anything you can imagine.

MULTI PURPOSEAND FLEXIBILITY

IN ONE CMS

Small Companies use WordPressHuge Companies use WordPress

Find your niche, create a workflow, ignite your creativity.


WordPress Stats for Top 10K Sites on the Internet


It Always Cost Something!


Managed vs. DIY (Do it Yourself)

It Always Cost SomethingTotal Cost of Ownership

DESIGN SYSTEMS CONTENT ROI

Future proofing is hard. How do we know where technology will take us in the next few years?

Need vs. Wants• Security • Speed • Scale • Service + Support

What’s Your Time Worth? “WordPress gives you the ability to publish high quality content using methods that are easy for the search engine indexing bots to understand.” -David Vogelpohl

Content is KingAre you offsetting cost with ad revenue, pay walls, membership fee’s? Showing value in your site can mean big bucks if or when you sell!

Monetize = Money

$


+ Expert WordPress Support + Dedicated Platform R&D Team + Proactive Monitoring

AMAZING UPTIME & SCALABILITY

+ Automated Backups + Ability to set manual backups

Managed Updates

+ Enterprise Grade Security + Copy/Clone/Staging Tools

FASTER ENVIRONMENTS

+ Must have intermediate technical knowledge. + Understand troubleshooting

A Lower Price Tag

+ Proven strategies + Some level of automation + Version Control + Dev Ops

Manual Configurations

+You design itFLEXIBLE INFRASTRUCTURE

Pay upfront or down the line…

Proactive vs. Reactive CostManaged vs. Self Hosting

The Advantages Of Managed WordPress Hosting The Advantages Of Self WordPress Hosting

SCALINGYOURBUSINESS


Managed vs. DIY (Do it Yourself)

It Always Cost SomethingShared, VPS, Dedicated, Cloud Servers

Shared (Apartment) = Multi tenant A tenant is a group of users who share a common access with specific privileges to the software instance.

VPS (TownHome) = Lower Multi tenant Shared with far less users, includes more resources, and can be more robust.

Dedicated (House) ≠ Shared You get the whole server to your self and you can do whatever you want in the environment.

Cloud (Hotel) = Shared or Dedicated You have a pool of resources which can be shifted or expanded as needed. (e.g. you have 15 guest, go to a hotel and if some one needs a bigger room it’s easy to upgrade them)


What’s up with Uptime Guarantee’s?The idea is to mitigate risk for clients who are responsible for hundreds or

thousands of sites (installs) and fear downtime. One way to structure sites for the

best uptime is to distribute sites (installs) in WordPress to multiple shared or

dedicated environments across multiple data centers.

99.99%

Uptime Guarantee

365 Days

Potential Downtime

52m 35.7s

Annual Total

Uptime GuaranteeFive 9’s!!

May not be what you expect!


Scaling Your Online Business

DIY - High LevelPros vs. Cons

PHP 5.6 or greater MySQL 5.6 or greater The mod_rewrite Apache module


We’re the leading SaaS content management platform for websites and apps built on WordPress!

Scaling Your BusinessManage Your Sites with WP Engine

Platform Innovation

WordPress Support

Generate Revenue

Production/Staging

Development Tools

Saves Time

Namescon16M - 20% first month Namescon16A - 20% off annual


INTERNET

ON-SERVER REQUEST ROUTING

WPE MANAGED ON-SERVER SECURITY

Evercache & Percona MySQLWEB, CACHING & DATABASE LAYER

HIGH PERFORMANCE LOCAL STORAGE

OFFSITE-BACKUPS

DEVELOPER TOOLS

PLATFORM ANALYTICS

WP Engine Platform Tools

SSD Local Storage

WordPress-Specific Protection

WP Engine | Premium Architecture

Latest Revision: Q4 2015

Single Virtualized Instance

Performance & Security Rules

INTERNET

LOAD-BALANCED REQUEST ROUTING

NETWORK SECURITY LAYER

HA Service Capabilities

Enterprise-Grade Architecture Isolation

WPE MANAGED ON-SERVER SECURITY

WEB & CACHING LAYER w/ HA Evercache / Queueing

ACTIVE / PASSIVE DATABASE LAYER

HIGH-PERFORMANCE BLOCK STORAGE

OFFSITE-BACKUPS

DEVELOPER TOOLS

PLATFORM ANALYTICS

WP Engine Platform Tools

Independent DB Layer w/ High-Performance Replication

SSD Scalable Storage

WordPress-SpecificProtection

WP Engine | Enterprise Architecture

Latest Revision: Q4 2015

Multi-Node, Clustered HA Environment

We’re the leading SaaS content management platform for websites and apps built on WordPress!



User Portal for Managing Installs



Data Centers in U.S., U.K., AU, H.K., & JPN

Proudly Serving CUSTOMERS ALL OVER THE WORLD!

Absolutely Marketplace


How much does it cost you to have someone around the clock?

Is someone available 24/7?Weekly Planner Calendar

Mo Tu We Th Fr Sa Su

Active Business Day! Weekend: Freetime


[email protected]

wpengine.com

+ 1 (877) 973-6446 / +1-512-827-3500 (International)

MAILING ADDRESS

Get in TouchContact Us!

Happy to answer any questions!

WP ENGINE 504 LAVACA STREET, SUITE 1000 AUSTIN, TEXAS 78701 UNITED STATES

Q & A

Thank you for watching!

namescon 2016 - beyond blogging: "how to manage hundreds of wordpress sites with dedicated...

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