branding beyond blogging
Post on 19-Oct-2014
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Just because you have a blog doesn't mean you have a brand. Tips from online branding experts.TRANSCRIPT
“Branding Beyond Blogging”
Just because you have a blog doesn’t mean you have a brand.
Panel Members
Kim-Marie Evans@LuxuryTravelMom
Dori DeCarlo@WordofMom_Dori
Molly Gold@MyGoMom
Your brand is what people say about you when you
leave the room
Creating your brand
Decide: What you are branding;you, your product or your service.
Research: Who else is in your market niche?
Define your brand: What makes it unique?
Develop: Your name, logo and tagline
Spend: Money to do it right the first time
Elements of an effective brand
Unique: What makes you and what you have to say different from everyone else?
Consistent: Your brand is the same across all platforms
Visible: Your logo should be EVERYWHERE
Managing Your Brand
Your Brand is your Unique Promise, and Success is Delivering on that Promise
Know Your Niche and Develop the Brand Language that Speaks to that Audience.
Keep Your Look/Language Consistent Across Multiple Platforms
Social Media = Relationship Marketing
Never Forget the Social Aspect of Social Media
Create and Maintain SM Relationships
Other People Talking About You is Your Most Powerful Advertising/Branding
The More Others Talk, Tweet, Post About You, the More Your Brand is Identified
Integrating Your Platforms
Your Website is Your Main Hub
Keep Your Site Current
Add testimonials and Update Frequently
Link to Twitter, Facebook, LinkedIn, YouTube and other SM Platforms
Be Consistent with your Collateral Materials
Protect your brand before you leave the house
Have a business plan and review it often
Pursue your Trademark and buy domain names
Be consistent from car pool to conferences, in person and online
Regular online/broadcast media placement: Mom TV, NBC My Carolina today, lifestyle category expert for print media
Partnership with a company that defines your niche: The Stow Company, Mead Westvaco
Creating a product that carries your brand name: The GO MOM! Planner
Spaces that make your Brand Stick
Logo designwww.99designs.com, www.xfactordesigns.com (Maggie Chamberlin), www.TurnaroundDesign.com
Corporate Identitywww.sarahfey.net (Sarah Fey), www.DirtandNoise.com (Ilina Ewen)
Website Development and Graphic Designwww.insitehq.com (Karin Sheets), www.LushCreative.com
Business Cards and Professional Communicationswww.TinyPrints.com
Business Cards and Professional CommunicationsBusiness Plan, Funding, Product Development, www.MomInventors.com Founder Tamara Monosoff, The Mom Inventors Handbook, www.BuildABear.com, Maxine Clark, Bear Necessities of Business, www.DigitalMomHandbook.com, Audrey McClellan, Colleen Padilla, The Digital Mom Handbook, Understanding the Mom Market, www.MariaBailey.com, Power Moms, Mom 3.0
Personal Assessmentwww.TMBC.com Author and Speaker Marcus Buckingham, Find Your Strongest Life