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SOCIAL MEDIA AND YOUR BUSINESS

fireworks Advertising

4th June 2010

2www.google.com

WHAT IS SOCIAL MEDIA:

media that is generated with the

intention of distribution through

social interaction

Transforms people from consumers of

information to content producers

3

WHAT IS SOCIAL MEDIA: Categories of Tools

Networking tools

Profiling tools

Sharing tools

Bookmarking & Publishing tools

www.google.com

4

THE EDGE OVER CONVENTIONAL MEDIA

• Peer to

peer

• Cheape

r

• Referral

s

• Target

ed• Live

feeds• Interactivit

y

• Timelines

s• Unlimited

space

• Permane

nt

• Trend

ywww.google.com

5

WHERE SHOULD SOCIAL MEDIA FALL?

www.google.com

6

WHERE SHOULD SOCIAL MEDIA FALL?

www.google.com

Public Relations

7

WHERE SOCIAL MEDIA FALLS: Why PR?

www.google.com

8

• Social media is a method of communication

• SM tools facilitate communication

• Communication is key

• By default PR = communication

WHERE SOCIAL MEDIA FALLS: Why PR?

www.google.com

9

http://www.facebook.com/Nestle?v=feed&story_fbid=107128462646736

WHERE SOCIAL MEDIA FALLS: Why PR?

www.google.com

10

WHY US?

www.google.com

11

PR SHOULD BE SOCIAL MEDIA READY

• Promote traditional

media

• Online communication

skills

• Web savvy

• Facts at hand

www.google.com

12

SOCIAL MEDIA IS GOOD FOR YOUR BUSINESS

Return On Investment (ROI) comes through offline sales uplifts driven by

awareness and relationships built online…

www.google.com

13

SOCIAL MEDIA: Harsh Reality

Social Media will not reflect on your

business if:

•Your facebook page is empty

•Your twitter stream is boring

•Nobody reads your blog

•Your great idea does not go viral

•Your users do not generate content

•Your social network site is not used/viewed

•Your employees will not help

www.google.com

14

GETTING STARTED

• Quality content• Time• Engagement• Resources• Expertise

15

Thank you

and welcome to

PR 2.0

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PR 2.0