social media and job hunting 2011

thinktank mediasocial media | digital | website design

the 2011 student summitjob hunting in 2011:

why everything you thought you knew has changed

presented by sam mutimer


who is thinktank media?who?- social media agency- team of 14 staff- 7 social- 7 web/design/app development

Values- Enthusiasm- Creativity- Simplicity- Consistency- Care- Social


93% of thinktank media’s team is a direct result of social media recruitment


thinktank media workplace culture.

recruitment is defined by our workplace culture.we are a social workplace that is driven by social media.

thinktank mediasocial media | digital | website design workplace culture is built up of personal brands


“workplace culture is like your brand. you don’t define it, it’s how others perceive it”

filip sarnaInsights Analyst, thinktank media


when we are looking for who we need:- education- skill-set- experience

...a CV shows us this


but what you can’t show on a CV is

- personality- attitude- connections- values


Personal insight

Insights into the person


how do we choose the candidate that best matches our corporate

culture?

or... do they choose us?


candidate gains insights into...

- the company- personality- communication - style- attitude- connections- values

company gains insights into...

- the candidate- personality- communication- style- attitude- connections- values


personal brand


scouting on social media


“social media assists us to understand the person and their potential fit into our workplace

culture”

ben acottDirector, thinktank media


hiring: 3 staff Profiles | twitter | prezi | recruitment site


name: matt bannonjob title: head developer & strategisthired: 2009first contact: twittersecond contact: tweetupthird contact: face to face in the officehired: after 4 weeksskills: highly skilled web developer with a sound cultural fit with thinktank media and its vision.

WE APPROACHED HIM

staff profile


name: warren daviesjob title: senior account managerhired: 2010first contact: twittersecond contact: thinktank media eventthird contact: prezi and emailhired: after 8 weeksskills: Highly experienced within PR and social media, strategy development and campaign creative

HE APPROACHED US

staff profile


senior account manager -warren daviesPrezi.com


name: justine leonardjob title: junior web developerhired: 2009first contact: recruitment site - seek.comsecond contact: phonethird contact: interviewhired: after 6 weeksskills: CMS and PHP

WE APPROACHED HER

staff profile


Oooh... (Got the skills to pay the bills)Your website’s so fly! (And if you need that, I’m freelance)Pullin’ mad ROIYour customers will spend their cheese!Conversion rates... conversion rates so high!


social media has allowed us to reverse the recruiting process– you can now get picky and have more choices– you can showcase your talents and what you are looking for in a job– you can become “sticky” and recruiters become attracted to you


social media adoption has increased amongst executives

when asked the question – in the last 12 months, which of the following activities have you done to enhance your career and employment

prospects? – the majority of respondents (53.4%) indicated that they have registered on social networking sites. even a small group of 5.7% have started a blog (see chart one). clearly, social media and networks

have registered on the consciousness of executives, who are traditionally conservative on emerging technology and ‘new ways of doing things’.

source: executive monitor study 2011


job seekers adoption of social media to find jobs - executive monitor study


customise online resume to reflect your presonal brandmultimedia elementssharing optionssocial network feedscome up in search - eg. google/linkedin


how to get noticed: stand out from the rest


confidence, certainty and substance

approach who you want to work for even though there may not be a job on offer yet!

stand out with a website, blog or prezi

free services wordpress.com - freetemplates to make it look the part - whoo themes, theme forest, template monstergo daddy - domain and hosting


get your name as your URLyourname.com - eg. sammutimer.com

or if that’s taken then....

yournamecv.com or .com.au or .net

use this url on social networks such as twitter, linkedin, facebook page


split the site up into your cv

eg. have pages

about/bio, career highlights, skills, consulting, portfolio, contact, wiki, awards, photos, videos, clubs, strengths,

volunteer projects, news, downloadable cv

design website/ blog to who you want to attract - look, feel, language, tone

enhance with multimedia

interactivity

face to a cv

video of you

video of you in action - eg. speaking, designing etc

video testimonials

use youtube - 2nd biggest search engine in the world

podcast

be authentic - real - from the heart


social profiles

linkedinlinkedin badge on your website

twitterupdatestwitter badge

youtube

add personality to paper and work ethic


it’s not who you know anymore, it’s who knows you

make your cv shareablecreate opportunities

use “share this” and embed into your site


approach companies you wish to work for....

hunt for the company on linkedin - find the name & connectuse linkedin business account (possibility) - mail directis the company on twitter? - connect and get noticed

do they have a facebook page? connect and get noticed

they may not need someone now, yet the seed has been planted - follow up


job seeking qualities for 2011

stand out be confident be certain be passionate be patient be consistent be creative use technology take a risktake actiondeliver with substance


connect and contactwe’d love to hear how you’re going or maybe

even connect you with the right people.

get connected with thinktank media on:

facebook - http://facebook.com/thinktankmedia.autwitter - @sammutimer @thinktankmedia

our blog http://thinktankmedia.com.au/blog

social media and job hunting 2011

Documents

social media adoption

drivenby social media

social workplace

social simplicity

social networking sites

thinktank medias team

twittersecond contact

comsecond contact