JOB HUNTING WITH SOCIAL MEDIA

Augie Ray

@augieray

August 2013

Introduction to Social Media for Executives

AGEN

DAFrom Start to Finish

1. Why social?

2. Your goals

3. Risks to Consider

4. Social Networks

WHY SOCIAL?WHY SOCIAL?

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WH

Y SOCIAL?

Social CEOs Perceived Better

Executives whose CEOs are social find their leaders to be better communicators and listeners, more inspiring and more tech savvy.

Source: The Social CEO, Weber Shandwick, 2012

Which words & phrases describe your company’s CEO?

WH

Y SOCIAL?

CEOs Expect Social’s Importance to Grow

What are the most utilized customer interactions methods?

Today

3 – 5 yearPrediction

CEOs expect the importance of social media to skyrocket in next three to five years.

Source: IBM CEO Study, 2012

WH

Y SOCIAL?

Recruiters Have Fully Adopted Social Strategies

Recruiter’s use of social media and success in finding candidates in social media is growing.

Source: Jobvite Social Recruiting Survey, 2012

WH

Y SOCIAL?

Recruiters Check Candidates’ Social Profiles

Only one in seven recruiters never look at candidates’ social media profiles.

Source: Jobvite Social Recruiting Survey, 2012

WH

Y SOCIAL?

Social is Important for Your Career

• It is altering the way people communicate

• Social media skills and knowledge are growing in importance on the job

• Leaders who use social media are seen more favorably

• Recruiters are increasingly using social media to source candidates

WHY SOCIAL?YOUR GOALS

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YOU

R GO

ALSStart with the End in Mind

• Your goals will determine your social media strategies and tactics:

• Which social networks?

• Create, curate or lurk?

• Who to follow?

• How to engage?

• What information will you share?

• What tools?

• How much time?

YOU

R GO

ALSKnow What You Wish to Accomplish

• Set goals to guide your efforts and manage your time

• Goals may include:

• Networking with thought leaders

• Connecting with employees and peers

• Building your reputation

• Promoting your company

• Building network within targeted companies

• Education

• Competitive intelligence

• Be prepared to alter your goals as you gain experience

RISKS TO CONSIDERWHY SOCIAL?RISKS TO CONSIDER

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RISKS TO CO

NSID

ERSocial media mistakes can be embarrassing

RISKS TO CO

NSID

ERSocial media mistakes can harm your career

Larry JohnsonNFL Running Back

Connor Riley Cisco Recruit

RISKS TO CO

NSID

ERRecruiter reactions to topics posted

Source: Jobvite Social Recruiting Survey, 2012

Social Media can hurt ….

43% of recruiters who research candidates via social media found info that caused them to decline a candidate, up 9 points from last year. The top causes:• Provocative/inappropriate photos/info – 50%

• Info about drinking or using drugs – 48%

• Candidate bad mouthed previous employer – 33%

• Candidate had poor communication skills – 30%

• Candidate made discriminatory comments related to race, gender, religion, etc. – 28%

• Candidate lied about qualifications – 24%

Source: Harris Interactive/CareerBuilder, 2013

Or Social Media can help—it’s up to you

19% of recruiters who research candidates via social media found info that made candidate more attractive or solidified decision to extend offer. Top causes:• Conveyed a professional image – 57%

• Good feel for candidate’s personality – 50%

• Well-rounded candidate, wide range of interests – 50%

• Candidate’s background information supported professional qualifications – 49%

• Candidate was creative – 46%

• Great communication skills – 43%

• Other people posted great references – 38%Source: Harris Interactive/CareerBuilder, 2013

RISKS TO CO

NSID

ERProtect Yourself

• Keep your goals in mind!

• Know your employers’ rules

• Search yourself

• Do not think your social communications are protected under the First Amendment

• Know that FTC rules require material relationships be disclosed when endorsing a product or service

• Understand privacy settings in social networks

• Consider the following, even when posting in what you think is a private venue…

RISKS TO CONSIDERWHY SOCIAL?SOCIAL NETWORKS

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SOCIAL N

ETWO

RKSLinkedIn Activities and Features

• Complete your profile

• Connect with peers (bilateral)

• Follow companies (unilateral)

• Follow influencers (unilateral)

• Join Groups (may require approval)

• Create job alerts

• Watch for notifications, new messages & connection requests

• Endorse others

• Recommend others

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ETWO

RKSBuild Your LinkedIn Network for Job Hunting

Source: Jobvite Social Recruiting Survey, 2012

Recruiters see higher quality candidates through employee referrals and use LinkedIn to source candidates.

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RKSLinkedIn Profile Tips

• Upload a professional headshot

• Carefully consider your headline

• Create a custom LinkedIn Profile URL

• Thoroughly complete your summary using all pertinent keywords

• Upload PowerPoint or other professional documents to your summary

• Thoroughly complete your work history

• Add Skills and Expertise you have (so that others may endorse you)

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ETWO

RKSLinkedIn Networking Tips

• Follow people you know

• Get introduced through mutual contacts

• Join groups, contribute and connect to members

• Add LinkedIn link to email signature

• Endorse & recommend others (and they may reciprocate)

• Cautiously request recommendations (Edit Profile, Recommendations, Pencil icon )

• Post links and content daily

• Use Advanced People search to find peers

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RKSLinkedIn Job Hunting Tips

• Add Volunteer Experience and Causes

• Add Memberships in professional organizations

• Consider upgrading to a Job Seeker or Job Seeker Plus premium account• InMail messages to people not in your network

• View people who visited your profile

• Become a “Featured Applicant” to appear at top of recruiters’ lists

• Access salary data on job postings

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RKSSearch for People, Jobs, Companies, Groups & more

Access advanced people search

Notifications, Messages & New

Connection Requests

Suggestions of people you may knowPost status updates

LinkedIn Today – news you can use and share

Updates from your network—news, job

changes, etc.

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RKSFacebook for Recruiting & Professional Networking

• Primarily a personal social network but growing in importance for professional communications

• 50% of employers use Facebook in hiring process

• Nearly 85% of recruiters using Facebook would recommend Facebook as a tool to other recruiters

• 44% of employers think Facebook will become more important in talent acquisition process while just 18% expect its importance to decline

Source: National Association of Colleges and Employers, Use of Facebook in the Talent Acquisition Process , 2012

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RKSFacebook: Just Personal or Professional, too?

OR

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RKSChoice One: Keep it Personal

• “Friend” only friends and family

• Do not connect with peers

• Ensure your default privacy setting is “Friends” and not “Public”

• Facebook rules permit individuals to only have one profile; some public figures and small business owners create Facebook pages (identical to what businesses have) to promote themselves or their business, but this is not typical for professionals.

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RKSChoice Two: Use it for both Personal & Professional

• “Friend” everyone you know

• Set default privacy for “Public”for maximum visibility or “Friends”to control who can see your posts

• Assign work peers to one list and personal contacts to another list

• Use Facebook’s Post Privacy Setting to direct status updates to specific lists of people

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RKSIf you use Facebook for professional networking…

• Keep in mind you will beexposed to peers’ activitiesyou may prefer not know

• You may choose to suppress or diminish individuals’ posts in your news feed

• You can create or join Facebookprofessional groups, but this functionality is best for small sets of people

• Be cautious about what you “like!” Others may see activities in news feeds or Facebook graph search

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RKSTwitter Best Suited for Social Broadcasters or Lurkers

• Great for monitoring thought leaders and news sources

• Create lists to make monitoring easier

• Generally, all tweets are available to general public, so Twitter is best used for those who care to broadcast to a wide audience

• You can follow Twitter accounts that broadcast job openings for specific employers or within different geographic areas

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RKSOther Social Tools for Professional Networking

• Blogs: WordPress & Blogger offer free blogs; great way to build reputation—but only if you maintain it!

• Ning: A fee service to create your own professional social network

• Quora, Medium, Google+, Klout, Kred: More nascent social networks and tools that may develop into serious professional networking offerings

• Buffer App, HootSuite, Tweetdeck: Tools for managing and scheduling social media posts.

• Flipboard, paper.li, TweetedTimes.com: Content discovery tools based on your social networks

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RKSProfessional Social Media Tips

• Set time aside at daily to monitor accounts, reply and comments to posts and share/retweet items of interest

• Don’t just broadcast--follow and engage with other accounts to build your network and create relationships

• Do not begin to connect with others until you have posted a dozen or more times—this allows others to see the topics you share and encourages them to follow

• Never post angry or frustrated. If you have a doubt before posting, don’t post!

Q&ARISKS TO CONSIDERWHY SOCIAL?Q&A

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RISKS TO CONSIDERWHY SOCIAL?THANK YOU

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Augie Ray

@augieray

http://www.linkedin.com/in/augieray/