Job Hunting With Social Media

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A Joseph Project (http://workmatters.org/the_joseph_project/) presentation about using Social Media in the job hunting process

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<ul><li>1.Job Hunting With Social Media May 12, 2010SocialMediaRevolutionary.com </li></ul> <p>2. Overview Define goals and target relevant companies Complete profiles fully Make connections Focus on professional networks Join industry specific networks Be creative with media 2 3. Social Media Is Not A Fad 3 4. Simple Social Media Strategy Home Base The central place you want to interact with people Outposts place where you have a presence and participate and promote yourself Passports where you have profile but dont take part in the conversation 4 5. What Is Your goal? Clearly define the industry youre interested in Identify 10-20 keywords that apply to your job Are they in a field that uses social networking? Vendor community had only 1024 queries per month. Somebody out there is talking about what youre interested in. Find them. 6. Consider Targets Identify the top five companies that you would like to work for Use search engines to track employees that currently work there Connect with the person directly and invite them to lunch Does the company have an outpost on social media networks? Follow on Twitter Join Facebook Fan Pages Join LinkedIn Groups Use local resources-@nwajobs on Twitter 6 7. Where Do Employers Start? How do you want to be found? What keywords are important to your job search? 8. Complete Profiles Fully Make sure your target keywords are in your profile Link back to one place, your home base that has all the detail about you Be a real person Use a picture Talk about your personal lifea little 9. Make Connections Tell everyone youre looking for a job Exploit Strength of Weak Ties Crowdsource your job search Give back, pay it forward Introduce yourself to strangers Be humble ---- Strong Ties ---- Weak Ties 9 10. Be Polite Dont consistently talk aboutyourself and not help others. Dont randomly approachfollowers you barely talk toand simply ask for favors. Dont introduce yourself asPink House Gardening. Dont spam. Dont publicize privateconversations.10 11. Remove Inappropriate Material Check your profile and your friends profiles for Pictures Comments 12. Focus On Professional NetworksFirst LinkedIn is the office Facebook is the home Twitter is Happy Hour 12 13. LinkedIn Best Practices Excellent home base. Follow their profile setup tool. Complete profile fully, including picture. Get recommendations. Import all your contacts from Outlook, Gmail, etc. Gives you 2nd, 3rd level links to their networks. Join appropriate groups. Search for jobs and people on a periodic schedule. 13 14. Twitter Be explicit: Im looking for a job in theNWA area as an XYZ. Dont be pathetic: Please, please, pleasegive me a job. Ill take anything. Update often. Be relevant: make sure your keywords arein your posts. Connect it to your home base andoutposts. Use a Twitter client like HootSuite orTweetDeck to stay organized. 14 Link to status of LinkedIn and Facebook. 15. Twitter Example Basically, I was stuck at my previous job in that there was noplace to move up, and my job was morphing into somethingcompletely different than what I was hired for. So I was on thelookout. Submitted my resume to a few places, but never heardback from anyone. I had seen tweets from @nateritter for acouple of weeks that he was looking for a CakePHP developer. Iknew PHP but not specifically the Cake framework. One day,while on the elliptical at work, I saw a tweet from him saying heneeded a PHP developer. I DMd him back saying something likedont you need a Cake person?. To which he replied that hecouldnt find a Cake person so he expanded to just PHP. I said Iwas interested and met him later that week. Now I work with himand couldnt be happier. - Todd Armstrong, @cantondog 15Source: http://mashable.com/2010/03/08/job-seeker-results/ 16. Show Your Expertise Start a blog. Free options: Blogspot Wordpress Comment on target companiesblogs. Become a regular. Participate in groups: Yahoo! Google LinkedIn 16 17. Blog Example I got my job thanks to my food and music blog. A recruiter thatwas working with my company, Context Optional, happened to bea foodie that was familiar with my blog and was impressed withmy social media know-how. Funny enough, a number of people atmy company got their jobs through social mediaour CommunityManager, Lauren Friedman was also discovered through her blog,TheOffBeatReport, and Twitter. - Kasey Fleisher Hickey,@kfleisher 17Source: http://mashable.com/2010/03/08/job-seeker-results/ 18. Explore Industry Specific Networks NurseLinkup - Nursing Model Mayhem - Modeling FohBoh - Restaurant Industry ActiveRain - Real Estate Decorati - Interior Design Fashionising - Fashion TheBoaters - Boating TappedIn - Education 19. Be Creative YouTube Interview 19 20. Other Ways To Be Creative Make a presentationabout your industryand put it onSlideShare. Advertise your brandusing AdWords andFacebook Social Ads. 20 21. Blog Example I got the attention of 2 companies, who would have never evenconsidered me because I didn't live in their city, with a simple ad. Iwent to Facebook, created the ad which targeted directly to folksthat worked at these particular companies and asked for a contactin HR. The ads read something like "I want to work at - Hi, my name is XX, I'm a . I'd love towork at , can you help me out? I set a smallbudget of about $5/day and sent the ads to my online resumelocated at http://onehalfamazing.com/resume. I had 2 interviewswithin a couple of days and spent a total of $12 to land both ofthem. - Bob Hazlett, http://onehalfamazing.com21Source: http://mashable.com/2010/03/08/job-seeker-results/ 22. Parting Thoughts Social Media is not a replacement for traditional jobsearching techniques. Social media is an indirect method of marketing. Sometimesits hard to see concrete results quickly. Keep track of the conversation: Google Alerts Twitter Search Using Social Media will put you ahead of the crowd since itsso new. Social media is a conversation not broadcast medium. It istwo- way. 22 23. Questions? 24. Thank you!Collin CondrayTwitter.com/ccondraySocialMediaRevolutionary.com collin@SocialMediaRevolutionary.com </p>