Social media

in job hunting Employer's perspective

15th January 2015, Summer Job and Master ́s Thesis Market

Sonja Heikkilä, Marketing ManagerDuunitori.fi

Twitter: @sonjaheikkilaLinkedIn: fi.linkedin.com/in/sonjaheikkila

DuunitoriDuunitori is a job board that collects job postings from different online sources in Finland

The third largest commercial employment website in Finland (100k weekly visitors)

We want to help job seekers to find jobs and and also help employers to find and attract new talent

Advice about job seeking, recruiting etc. tyoelama.duunitori.fi

The way we seek jobs is changing.Thanks to internet and social media we are constantly active and connected to other people

Companies are moving away from traditional channels

Job seekers will have more channels and opportunities to use to find new jobs and employers

What do recruiting professionals think? www.rekrytointitutkimus.fi

Rekrytointitutkimus 2014: Social media has a significant impact to recruiting and job search

We are all job seekers.

Why

How

What

More than just cat videos.

Why

Social media is becoming more and more popular among job seekers and employers

Great way to connect with employers and stand out from the crowd

You can use social media if you are actively looking for a new job and even if you are just looking for new opportunities

Why

Stand out

Create

Network

Stand out from the crowd.

Stand outWhen you’re looking for jobs, think what kind of skills do you have and how others will see you

Stand out and be unique. Think what kind of skills do you have and how you can get the employers attention. Social media is full of opportunities!

Be honest, real and leave digital footprints. Keep your profiles clean and hide everything you don’t want your future boss to see

Create

Share relevant content, follow companies, keep your profile clean

Add profile photo and headline, use user-friendly address, same content as in your resume, add samples of your work

LinkedIn Groups:Join groups from your industry, join the conversation, network with others

It’s a party and everyone is invited! Follow, retweet, comment, create and share content

Create a visual CV and share it with others

Share content, link to other profiles

Do you really want to impress your future employer and get noticed? Create a video CV and share it on Youtube

Blog / website: Write about your industry, skills and things that make you happy, add your CV and keep the page alive

Create your own website or blog with easy to use tools on the internet

Examples:About.meFlavors.mePreziPinterestEnthuse.meStrikinglyWeeblyVizualize.mePixelhub.meRe.VuWordpress

Do’s and don’ts

It’s okay to keep some things private

Don’t post inappropriate photos of yourself or others

Beware of expressing extreme political or religious views

Don’t badmouth your previous or current boss and fellow employees

Don’t bully or promote hatred towards others

Check your grammar and spelling

Be aware of the potential negative and positive impact that your social media behavior can have on your current career and future opportunities!

Remember:

NetworkingTake part in conversations (e.g. on Twitter, LinkedIn Groups)

Connect with employers and professionals from your industry

If you are actively looking for jobs, tell it to others; friends, family, network

What

Some examples of great job hunting campaigns in Finland!

How to find jobs with social media

#jobs#rekry#työpaikat#internship#recruiting ...

Tell your story.

Thank you!

Sonja Heikkilä, Marketing ManagerDuunitori.fi

Twitter: @sonjaheikkilaLinkedIn: fi.linkedin.com/in/sonjaheikkila

More career advice: http://duunitori.fihttp://tyoelama.duunitori.fi

@duunitori

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