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Social Behavior

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Page 1: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

Social Behavior

Page 2: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

Table of Contents

Person perception Attribution processes Interpersonal attraction Attitudes Conformity and obedience Behavior in groups

Page 3: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

Table of Contents

Effects of physical appearance Cognitive/social schemas – Slide 4 Stereotypes Prejudice and discrimination Subjectivity in person perception

Illusory correlation Evolutionary perspectives

Ingroup - outgroup

Page 4: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

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XXXXXX Slide 4

Page 5: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

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Attributions Internal vs. ExternalKelley’s covariation modelAttributions in success and failure – Figure

16.1 Biases in attributions

Fundamental attribution error - Figure 16.2Defensive attributionSelf-serving bias – credit self for success,

blame situation for failure Cultural influences

Individualism – collectivism Hokotede’s rankings - Figure 16.3

Page 6: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

Table of ContentsFigure 16.1 Causes of Success and Failure: Attribution

Page 7: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

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XXX16.2

Page 8: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

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Key factors in attraction Physical attractiveness http://www.faceresearch.org/demos/average Matching hypothesis Similarity, Reciprocity Romantic Ideals

Perspectives on love Hatfield & Berscheid – Passionate vs. Companionate love Sternberg – Intimacy, commitment, & passion – Figure 16.4 Hazen & Shaver – love as attachment - Figure 16.5 Attachment styles – attachment anxiety/avoidance – F 16.5

Evolutionary perspectivesMating prioritiesMate poaching – Buss

Internet and close relationships – F 16.7

Page 9: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

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Facial Averaging and Physical Attractiveness

Instructions and BackgroundThis is a little demonstration in which you generate several examples of average faces from the several that are given at this web address:

http://www.faceresearch.org/demos/average

1. Click on any four female or male faces, and form your impression of the attractiveness of the composite (average) face.

2. Press "reset." Now click on any ten female or male faces, and form your impressions now.

3. Do it one more time; this time using a very large number of faces to make your composite.

4. You should observe increasing attractiveness the more faces are used to form your composite face.

5. I hope you had fun with this.

Page 10: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

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Figure 16.4 – Sternberg’s view of love over time

Figure 16.5XXX

Page 11: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

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3 components cognitive, affective, and behavioral – Figure 16.8

Factors in changing attitudes persuasion source, message, channel, and receiver – Figure

16.9 Theories of attitude change

Learning theory Classical conditioning and advertising – Figure 16.10

Dissonance theory – Festinger & Carlsmith (1959) – Figure 16.11

Self-perception theory – Figure 16.12 Elaboration likelihood model – Figure 16.13

Page 12: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

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Page 13: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

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XXX16.9

Page 14: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

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Figure 16 - 10 - Classical conditioning of attitudes inadvertising

Page 15: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

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Figure 16.11xxxxx

Page 16: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

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Figure 16.12Bem’s self-perception theory

Figure 16.13Elaboration likelihoood model

Page 17: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

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Conformity – Solomon Asch (1950s)Group norm behaviorClassic experiment - Figure 16.14

Group size – increased conformity until 4 in incorrect group then level, Figure 16.15

Group unanimity

ComplianceConforming to requested behavior

Foot-in-door Door-in-the-face

Page 18: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

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Obedience – Stanley Milgram (1960s)Controversial landmark experiment – Figure

16.16 65% gave highest shock level Many variations of basic experiment

“I was just following orders” presence of a dissenter

Page 19: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

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Social Roles Stanford Prison Study – p. 692-693 http://www.prisonexp.org/

Page 20: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

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The bystander effect - Darley and Latane (1968)Diffusion of responsibility

Group productivity and social loafing – Figure 16.17

Decision making in groups Group Polarization - Figure 16.18

GroupthinkBay of PigsNASA Shuttle disaster

Page 21: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

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Figure 16.17

XXXXXX

Page 22: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

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Figure 16.18XXXXXX

Page 23: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

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Prejudice as an attitude – Figure 16.19 Prejudice and discrimination – Figure

16.20 Bias attribution of success and failure –

Figure 16.21 Group competition – Sherif et al. (1961)

study – field experiment Ingroups and outgroups Threats to social identity – Figure 16.22

Page 24: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

Table of ContentsFigure 16.19 The three potential components of prejudice as an attitude

Page 25: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

Table of ContentsFigure 16.20 Relationship between prejudice and discrimination

Page 26: Social Behavior. Table of Contents  Person perception  Attribution processes  Interpersonal attraction  Attitudes  Conformity and obedience  Behavior

Table of ContentsFigure 16.21 Bias in the attributions used to explain success and failure by men and women