1. MindTouch and LavaCon Present: The Top 25 Most Influential Content Strategists
The Next Corporate Rock Stars

2. Why Did We Build This List?
Content Strategists are thenext Corporate Rock Stars. Why? Because their work has the ability to drive revenue, develop brands, build strongercustomer relationships, and
ultimately, most importantly, create engaged communities.

3. How Did We Arrive at the Top 25?
Working together, MindTouch
and the LavaCon team considered a wide range ofmetrics to indentify the most influential content strategists

4. How Did We Arrive at the Top 25?
We measured reach.

5. How Did We Arrive at the Top 25?
and influence

6. How Did We Arrive at the Top 25?
We also considered how often they drive new conversations on Content Strategy

7. How Did We Arrive at the Top 25?
and their involvement with standards bodies

8. How Did We Arrive at the Top 25?
With an objectiveweighting and scoringsystem, we built our list.

9. And now, without further ado, MindTouch and LavaCon present a sneak peek at the 25 Most Influential Content Strategists, the next Corporate Rock Stars

10. Number 25
Jennifer Palmer
Creative Lead, Content Strategist
Walt Disney Parks and Resorts Online

11. Number 24
Sarah Ellen Nelson
Close2Open

12. Number 23
Maxwell Hoffman
Director at Globalization Partners International
maxwellhoffman

13. Number 22
Sarah Marx Cancilla
Content Strategy, Facebook

14. Number 21
Ruth Kaufman
Digital Strategist
Razorfish
mapkid

15. Number 20
CorinneSchmid, ECMm
Director, Product Marketing
Open Text
itzCorinne

16. Number 19
Anne Handley
Chief Content Officer
MarketingProfs.com
MarketingProfs

17. Number 18
Robert Rose
Founder, Chief Trouble Maker
Big Blue Moose
Robert_Rose

18. Number 17
Elena Melendy
Web Content Strategist
Emelendy

19. Number 16
Garth Von Buchholz
Usability Design
UsabilityDesign

20. Number 15
Joe Gollner
www.gollner.ca
joegollner

21. Number 14
Lisa Welchman
Founding Partner, WelchmanPierpoint
lwelchman

22. Number 13
Seth Gottleib
Content Here Blog

23. Number 12
Rachel Lovinger
Content Strategy
Razorfish
rlovinger

24. Number 11
Leen Jones
Winning Content

25. Want to Meet the 10 Most Influential Content Strategists?
Mark Fidelmanof MindTouch will be announcing the Top 10 at LavaCon this year, during his keynote:
Why Content Strategists are the Next Corporate Rock Stars
Friday, October 1st at 11:45am

26. Cant Make LavaCon?
Check out the MindTouch Blog on October 1st, 2010
for the full Top 25 list

27. Please visit http://mndt.ch/MT-LavaCon for the complete list of the Top 25 Most Influential Content Strategists

28. Want to learn more about content strategy and creating communities around your online documentation?
Visit www.mindtouch.com

29. Acknowledgements
@KristinneG, for building the ranking algorithm
and
@KatieAul, for the great information gathering