lavacon: ux for content strategists and technical writers

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@Speaker #LavaCon UX for Content Strategists and Technical Writers Patrick Neeman Director of Product Design, Apptio @usabilitycounts www.usabilitycounts.com Troy Parke Associate UX Director, Disney @uxhow www.uxhow.com

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A presentation breaking down how Content Strategists and Technical Writers can get involved in the greater User Experience process.

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Page 1: Lavacon: UX for Content Strategists and Technical Writers

@Speaker #LavaCon

UX for Content Strategistsand Technical Writers

Patrick NeemanDirector of Product Design, Apptio

@usabilitycountswww.usabilitycounts.com

Troy ParkeAssociate UX Director, Disney

@uxhowwww.uxhow.com

Page 2: Lavacon: UX for Content Strategists and Technical Writers

@usabilitycounts @uxhow #lavacon

The Speakers

Troy Parke Associate Director of UX, Disney Parks and Resorts

Drinks Diet Coke

Patrick Neeman Director of Product Design,

Apptio Drinks Whiskey

Page 3: Lavacon: UX for Content Strategists and Technical Writers

@usabilitycounts @uxhow #lavacon

Why is your job going away?

Page 4: Lavacon: UX for Content Strategists and Technical Writers

@usabilitycounts @uxhow #lavacon

The concept of “good enough”

Page 5: Lavacon: UX for Content Strategists and Technical Writers

@usabilitycounts @uxhow #lavacon

Smaller teams have to wear more hats

Page 6: Lavacon: UX for Content Strategists and Technical Writers

@usabilitycounts @uxhow #lavacon

Companies outsource technical documentation

Page 7: Lavacon: UX for Content Strategists and Technical Writers

@usabilitycounts @uxhow #lavacon

The new metric: as few words as possible

Page 8: Lavacon: UX for Content Strategists and Technical Writers

@usabilitycounts @uxhow #lavacon

We’re getting better at software design

Page 9: Lavacon: UX for Content Strategists and Technical Writers

@usabilitycounts @uxhow #lavacon

Page 10: Lavacon: UX for Content Strategists and Technical Writers

@usabilitycounts @uxhow #lavacon

Technical writing won’t be gone until the last writer dies, but it will be curious to see what happens with the field as we move into a world where intuitive design implies a manual-less existence.” Jared Spool Where Did Technical Writing Go? (May 2007)http://www.uie.com/brainsparks/2007/05/16/where-did-technical-writing-go/

Page 11: Lavacon: UX for Content Strategists and Technical Writers

@usabilitycounts @uxhow #lavacon

Where can you make an impact?

Page 12: Lavacon: UX for Content Strategists and Technical Writers

@usabilitycounts @uxhow #lavacon

The Competencies of User Experience

User Researchand Analytics Understanding the

users through observations and

data

Content Strategy

Planning for the creation, delivery

and governance of usable content

Information Architecture

Organizing information in a

product or website in a usable way

InteractionDesign

Designing interactive behaviors with a specific focus on

their use

VisualDesign

Designing the visual qualities in an aesthetically pleasing way

Front End Development

Building the interactive behaviors

to be used by the end user

http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/

Page 13: Lavacon: UX for Content Strategists and Technical Writers

@usabilitycounts @uxhow #lavacon

What You Could Be Doing Now

User Researchand Analytics

Content Strategy

Information Architecture

InteractionDesign

VisualDesign

Front End Development

Page 14: Lavacon: UX for Content Strategists and Technical Writers

@usabilitycounts @uxhow #lavacon

Exercise

Page 15: Lavacon: UX for Content Strategists and Technical Writers

@usabilitycounts @uxhow #lavacon

Questions• What kind of work do you do? • Who do you work with now? • Do you produce content?