lavacon: ux for content strategists and technical writers
DESCRIPTION
A presentation breaking down how Content Strategists and Technical Writers can get involved in the greater User Experience process.TRANSCRIPT
@Speaker #LavaCon
UX for Content Strategistsand Technical Writers
Patrick NeemanDirector of Product Design, Apptio
@usabilitycountswww.usabilitycounts.com
Troy ParkeAssociate UX Director, Disney
@uxhowwww.uxhow.com
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The Speakers
Troy Parke Associate Director of UX, Disney Parks and Resorts
Drinks Diet Coke
Patrick Neeman Director of Product Design,
Apptio Drinks Whiskey
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Why is your job going away?
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The concept of “good enough”
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Smaller teams have to wear more hats
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Companies outsource technical documentation
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The new metric: as few words as possible
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We’re getting better at software design
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Technical writing won’t be gone until the last writer dies, but it will be curious to see what happens with the field as we move into a world where intuitive design implies a manual-less existence.” Jared Spool Where Did Technical Writing Go? (May 2007)http://www.uie.com/brainsparks/2007/05/16/where-did-technical-writing-go/
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Where can you make an impact?
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The Competencies of User Experience
User Researchand Analytics Understanding the
users through observations and
data
Content Strategy
Planning for the creation, delivery
and governance of usable content
Information Architecture
Organizing information in a
product or website in a usable way
InteractionDesign
Designing interactive behaviors with a specific focus on
their use
VisualDesign
Designing the visual qualities in an aesthetically pleasing way
Front End Development
Building the interactive behaviors
to be used by the end user
http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/
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What You Could Be Doing Now
User Researchand Analytics
Content Strategy
Information Architecture
InteractionDesign
VisualDesign
Front End Development
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Exercise
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Questions• What kind of work do you do? • Who do you work with now? • Do you produce content?