lavacon portland 2013 - cloudwords
TRANSCRIPT
Leveraging Cloud Technology to Streamline your Content Strategy
Michael Meinhardt Founder, Cloudwords@m_meinhardt
@CloudwordsInc @LavaCon @m_meinhardt
“Managing” Multilingual Content Today
Marketer
Marketer
Marketer
Reviewer
Reviewer
EMEATranslato
r
APACTranslato
r
AmericasTranslato
r
Vendor Portal
FTP
.XLS
Website
Mktg Automatio
n
Collateral
Vendor Portal
??
Marketing Executive
??
High costs
No visibility
Slow localization roll-outs
Poor use of people’s time
Inconsistent message across
markets
@CloudwordsInc @LavaCon @m_meinhardt
Cloudwords – The Global Content Cloud
ANYTRANSLATION
SERVICES
NEW TRANSLATION VENDORS FROM CLOUDWORDS MARKETPLACE
CURRENT & PREFERREDTRANSLATION VENDORS
ANYWEBSITE
CMS
ANY MARKETIN
GAUTOMATI
ON
ANY COLLABORATION & KNOWLEDGE SYSTEM, ANY
KNOWLEDGE
BASE
ANY TRANING/LEARNING SYSTEM
WORKFLOW AUTOMATION &
COLLABORATION
ANALYTICS & REPORTING
HOSTED GLOSSARY & STYLEGUIDE
TRANSLATIONMEMORY
CLOUD-BASED
ANY CONTENT MGMT
SYSTEM
CUSTOMER-CENTRIC LOCALIZATION PLATFORM
@CloudwordsInc @LavaCon @m_meinhardt
Increase engagement and capture global revenue
faster with Cloudwords.
Deliver market impact in weeks, not months.
Extended market roll-outs create missed revenue, risk of competition sweeping in, and dilution of brand message across the
globe.
@CloudwordsInc @LavaCon @m_meinhardt
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STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd.
Expanding value proposition
Music Discovery Media Engagement Music + TV
8
When it comes to second screen,
have we been solving a problem
that doesn’t really exist?
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10STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd.
“Simplicity is the ultimate sophistication.”
Leonardo da Vinci
People of all ages are using Shazam
11
18-24 25-34 35-44 45-54 55-64 65
27% 19% 11%19% 10% 1%
*percentages reflect current Shazam users source: Nielsen/Flurry 2012
13%
<18
12STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd.
It’s not easy turning interest into action
Engaging the Marketing Team: You need the Data!
Results from our recent survey on trends in the Localization IndustrySeptember 2013
@CloudwordsInc @LavaCon @m_meinhardt
Who Responded?
@CloudwordsInc @LavaCon @m_meinhardt
Content Strategy?
@CloudwordsInc @LavaCon @m_meinhardt
Translation Memory?
@CloudwordsInc @LavaCon @m_meinhardt
Translation Budgets?
@CloudwordsInc @LavaCon @m_meinhardt
What type of content?
@CloudwordsInc @LavaCon @m_meinhardt
How fast is fast?
@CloudwordsInc @LavaCon @m_meinhardt
BIGGEST process challenges?
@CloudwordsInc @LavaCon @m_meinhardt
Where is the content?
@CloudwordsInc @LavaCon @m_meinhardt
Marketing Automation?
@CloudwordsInc @LavaCon @m_meinhardt
Translation Technologies
@CloudwordsInc @LavaCon @m_meinhardt
What Web CMS do you use?
@CloudwordsInc @LavaCon @m_meinhardt
- Anyone that creates content in your
company is your friend!
- Massive opportunities to optimize your
multilingual content business processes
- When talking to Marketing, get familiar
with their lingo!
- Market share, revenue growth, customer
success
Summary
@CloudwordsInc @LavaCon @m_meinhardt
Thank you!
Michael Meinhardt
Founder, Cloudwords
@m_meinhardt
@CloudwordsInc @LavaCon @m_meinhardt