smyle easi report · one of smyle’s actions, taken from the community’s first live sustainable...

Smyle EASI report

Venue:

Event:

Client:

Date:

Engagement and Sustainability Investment Report

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Full GRI Report produced by Smyle

Sustainable Events Summit 2014

GSES

30 Euston Square, London

18th February 2014

Click here to see the event video


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CONTENT

Profile information

Background to the event

Utilities

Community engagement

Transport

Sustainable sourcing

Socially inclusivity, raising awareness, sharing knowledge and behavioural change

ROI - delegate feedback report in info-graphic format

Appendix: Global Reporting Initiative (GRI) report in full format


1PROFILE INFORMATION

! Since 2011 Smyle have been incorporating a sustainability management system into their HQ activities, planning of events and elective onsite events. As a result, Smyle are proud to be one of the first event and production agencies globally to gain third party certification in ISO 20121:2012, certified by BSI, a UKAS approved body.

! To further development Smyle’s sustainable event initiatives we came up with the idea of the Sustainable Event’s Summit Community so to galvanise thought leadership and action between brands, agencies, suppliers and venues.

! One of Smyle’s actions, taken from the Community’s first live Sustainable Events Summit in January 2013, was the clear requirement to create an engaging post-event ROI report that simplified and incorporated the presentation of a GRI Report for an event that was aligned to ISO20121. This has resulted in Smyle’s EASI Report, which delivers key sustainability and ROI results and analysis in an informative and visual format.

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2013 WINNER


BACKGROUND TO THE EVENT

! This report covers the planning and delivery of the Sustainable Events Summit event which took place on 18th February 2014. The organisational information gathered relates specifically to Smyle and our role in the Summit event. For this report, we have used the Global Reporting Initiative sustainability reporting framework, and it’s Event Organizers Sector Supplement. The information was gathered using the online monitoring and measuring tool, EventSustainability.

! Encouraging clients to ask their suppliers the key questions as part of their procurement strategy, and correspondingly the supply chain to be more pro-active in being able to answer these questions by demonstrating the results of ongoing policy initiatives in action

! Maintaining brand awareness and managing income for a young initiative! Producing new content whilst ensuring it remains relevant

! The Sustainable Events Summit was the second live engagement of the online GSES community, designed to encourage networking, showcasing of case studies, sharing of knowledge and a platform for future initiates. It was designed to be delivered in compliance with ISO 20121 so as to adopt sustainable best practise alongside delivering the key event objectives.

The scope and criteria of the report

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Event description and key objectives

Key challenges

! This year’s summit achieved a record attendance and profile. Our aim for 2015 is to produce an even more creative, engaging and inspirational summit that facilitates the change in approach that is needed across all stakeholders in the industry.

Click here to see the event video


14 kWh of electricity was used on site 1167 m3 of gas was used on site 30 Euston Square is Grade II* listing as a new design build

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! Rainwater is harvested onsite for the use of flushing the auditorium toilets

! There is a lighting control system throughout the building which uses PIR sensors

! Waste: ! BREEAM UK

UTILITIES

Mixed waste to landfill - 0.033Paper recycling - 0.287Glass recycling - 0.0014Food recycling - 0.0555

9%

15%

0.2%

76%

Very good | 55.5%

This is to certify that:30 Euston SquareLondonNW1 2FBhas been assessed

! English Heritage:

• Fully repaired external listed railings

• Secondary glazing that has been replicated to match the existing window details

• Earlier interventions that concealed features have been repaired to their original glory


Workforce

Smyle

COMMUNITY ENGAGEMENT

Searcys - Caterers

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All technical equipment is owned by Smyle and is stored in our warehouse and moved using our own 7.5T truck. There was no equipment onsite that can't be reused.

There was little event waste, and what was produced was recycled and disposed of by the venue, meaning that it couldn't be littered around the local area.Other considerations:

! Animal welfare standards

! Organic

! Fairtrade produce

! Environmental responsibility

Other supplier considerations:

! Do they have a sustainability policy?

! Are they on our preferred supplier list based on sustainability?

! Are they local to the event?

! 6 volunteers engaged on site for this event

! Total project workforce: 45

! A number of content contributors worked remotely which reduced travel impact

100%

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! Next year we will look at alternative methods to collect delegate transport data as using the event web app and post event eshot only gathered 17% of the overall attendance. We will look at collecting methods and mileage at registration or on the door.

! All suppliers and attendees were encouraged to adhere to our standard policy which promotes the use of public transport and aims to minimise the impact of all travel through efficient logistics and planning. Our choice of venue supported this.

TRANSPORT

! Mode of transport used by attendees

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! The event did not take place early in the morning or late at night, so there were not likely to be many disruptions to the local community.

! Choosing a central venue which is easily accessible by public transport, can be used in any weather, and is of the closest proximity for the majority of attendees are the key initiatives in minimising risk for this event.

Percent %

Bicycle

Plane

Bus

Car

On foot

Train

Underground

0 8 16 24 32 40


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! Catering

! Lettuce FlowersLettuce Flowers provided fully sustainable edible floral displays which were used with the onsite catering and taken home by attendees and crew post event.

Free range

Fairtrade certified

Locally sourced (within 30 miles)

Only seasonal food used

Regular visits to the primary supply source

Only human and digital signage

Use of event web app to replace handouts or need for iPod devices

No plastic give aways onsite

Badges fully recyclable

...of food provided included

sustainable considerations

SUSTAINABLE SOURCING

! Minimal collateral on-site

100%


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Various ways attendees engaged with content!

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SOCIALLY INCLUSIVITY, RAISING AWARENESS, SHARING KNOWLEDGE & BEHAVIOURAL CHANGE

! Venue choice

The venue is a restored Grade II listed building which has preserved it's heritage as well as being a space for meetings and student learning

! Online registration

The Summit online Community provided educational resources

! Plenary

Leading corporate brands, event industry and sustainability figures shared their experiences and signposted to new materials including case studies and the Bioregional reports, which are a legacy from London 2012

! Sessions

The Positive Impact practical training sessions which gave attendees training on measurement, ISO 20121 and engagement

! GRI/ ROI Reports

This report will also transfer knowledge using the Global Reporting Initiative Event Organizers Sector Supplement (GRI - EOSS) and distributed to all applicable stakeholders


Pre event

Post event

1 10

8.5

7

Pre event

Post event

1 10

8.75

6.5

Pre event

Post event

1 10

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8 Twitter

! Followers - 1701

! Tweets - 843 times

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Feedback quotes! “I plan to implement sustainability frameworks or initiatives in my area of the event industry”

! “I could reference a global brand's sustainability initiatives in conversation with my clients”

! “I can give my clients an overview on why adopting sustainable initiatives could benefit and not undermine their future events' delivery?”

ROI - DELEGATE FEEDBACK AND AMPLIFICATION OF MESSAGING

Great day at #ses14 thought provoking content, interesting speakers & I met @EtienneStott complete with gold medal!

Nicola Alexander

Social media

Real interesting panels #ses14 Hadn't thought of sustainability as a value proposition before! Really will change how I talk 2 my clients.

Kim Emson

Facebook

! Likes - 64

! Sample press cuttings

Link 1 | C&IT Magazine

Link 2 | Exhibition News

Link 3 | Event Magazine

Link 4 | Event Industry News

Link 5 | Venue Finder

Link 6 | Conference News

Had an educational day at @global_ses we learnt that 64 farmers in Scotland provide all the milk that makes our Kitkats in England @NestleLogistik

Smart Hospitality

LinkedIn

! Members - 1107

SES website

! Members - 682

! Site visits - 2588From 1 October to 26 February

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10

8.75

8.5Click here to see the event video

smyle easi report · one of smyle’s actions, taken from the community’s first live sustainable...

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