WESTERN CAPEDEALER LAUNCH

WELCOMEAndy BakerCEONashua Mobile

EasiVoice Product OverviewTim WalterExecutive Head of MarketingNashua Mobile

Our Heritage• Least cost routing pioneer

since 1997• Over 70,000 active sims in

the field billing R1.2 Billion per annum

• Large dealer channel of over 80 active partners

The Opportunity• Increasing competition in SA

Telecoms market• Downward pressure on

interconnect rates• Reduction in broadband rates

and improving speeds• Improvements in VoIP

technology• Large LCR base to leverage

The Time is Ripe for Change!

• Product 18 months in development• We’ve learnt from our competitors mistakes (and successes)• Leverage our strengths and those of the Reunert group• Introducing….

GET SMART, keep it simple

Product Overview• End-to-end VoIP solution• Focus on call quality• Low set-up costs• Easy installation and

management• Consolidated postpaid

billing• Low, transparent costs

End to End VoIP Solution

Connectivity

ADSLDiginetE1/PRIBroadlinkWi-MaxCellular

Equipment

RoutersGatewaysRedundancy

Outgoing Calls

LocalNationalCellularInternationalInter-comm.

Incoming Calls

087-numbersGNP

SupplementaryServices

MaintenanceReportingAdd. NumbersHosted PBX*Mobile VoIP*

*Planned Services

VoIP Value Chain

Call Quality• Strong network and partners

– Own network– Interconnect with Telkom, ECN

and Telfree • Quality Customer Premises

Equipment• Continual monitoring of end-

to-end network and call quality

Customer Premises Equipment• Standardised on Quintum

Equipment• Full range of Analogue,

Basic Rate and Primary Rate Equipment

• Automated Fail-over

Low Set-Up Costs• No upfront fees• CPE abilities means no PABX

reprogramming• Dedicated internet connection

required (smaller clients could run over existing service)

• Flexible Contract – shrink or increase solution based on your needs

Easy Installation and Management• Full site inspection and

solution documentation prior to contract

• Leave existing LCR equipment in place (LCR savings and redundancy)

• CPE’s pre-configured prior to installation

• 24/7 monitoring

At this point, a Quick Interjection…

GSM LCR is NOT

Dead!

Consolidated Postpaid Billing• Postpaid VoIP service for

business’s of all sizes• All charges included on one bill• Flexibility allows us to present

all telco related costs per user on one bill

• Additional reporting functionality in development

Low, Transparent Costs• All costs published• All billing per second• Monthly cost per channel: R110• Data costs included for ADSL customers• Optional maintenance fee• Two Telkom rates:

– Local-R0.28; National-R0.39– Blended rate – R 0.32

• VoIP to Cellular: R0.95• Intercommunity: R0.11• Full list of international rates

All amounts exclude VAT

Charges SummaryCost

Fee per Channel (4, 8, 16 or 30 channels available) R 110Peak Off-Peak

Telkom – Local R 0.28 R 0.17Telkom – National R 0.39 R 0.25Telkom – Blended R 0.32 R 0.20

Cellular R 0.95 R 0.85Inter-community (Includes ECN clients) R 0.11 R 0.07Other VoIP Carriers R 0.45 R 0.30

All amounts exclude VAT

The Future• EasiVoice will continue to

evolve• Expand network to increase

reach• Flexible• Hosted IP Pabx• Fixed mobile convergence• Consumer offering soon

Dealer Benefits• Previously, VoIP viewed as a

revenue replacement for LCR• Our thinking has changed:

EasiVoice presents a significant opportunity to increase revenues and profits, both for Nashua Mobile and our Dealers

LCR VALUE CHAIN

Connectivity

Cellular

Equipment

Routers

Outgoing Calls

Cellular

Incoming Calls SupplementaryServices

MaintenanceReporting

*Planned Services

VoIP Value Chain

Connectivity

ADSLDiginetE1/PRIBroadlinkWi-MaxCellular

Equipment

RoutersGatewaysRedundancy

Outgoing Calls

LocalNationalCellularInternationalInter-comm.

Incoming Calls

087-numbersGNP

SupplementaryServices

MaintenanceReportingAdd. NumbersHosted PBX*Mobile VoIP*

*Planned Services

Revenue Comparison – LCR vs. VoIPLCR VoIP

Cellular Traffic (Post 1 March) R 15,000 R 15,000Local/National Traffic R 6,429Connectivity R 332

Channel Fee R 880Maintenance Fee R 480 R 400Total Billing R 15,480 R 23,041

Incoming Call Revenue R 935

Dealer Commission (at maximum matrix) R 2,577 R2,727

Overall increase in revenues – 6%

Illustrative example – will vary perclient and per dealer

To Summarise…For the client• Simple VoIP solution for

customers• Quality network and equipment• No Upfront-costs• Competitive, transparent rates• Postpaid

To Summarise…For your business• GREAT Opportunity to sell FANTASTIC

product into an existing customer base

• Product will allow you to target new customers

• Retain and then expand revenues with additional services

• THE RACE IS ON – make an appointment to see your customer today!

Questions and Answers