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TRANSCRIPT
SingularityU Global
Branding, Communications
and Social Media Guidelines 17 October 2016
1
1. Introduction
2. Chapter branding • Using the SingularityU Chapter brand
• How to name your Chapter
• Chapter logo
• Event logos
• Logo colors
• The Singularity University mark
• Background colors
• Logo generator
• Logo guidelines
• Things to avoid
• Messaging
• Chapter website
- Website guidelines
- Promotion
- Events and activities
3. Salon branding • Setting up a Salon
• Naming
• Logo
• Social media
• Website
4. Chapter and Salon social media
5. Chapter and Salon PR and marketing
6. Summit branding • SingularityU Summits
• Naming
• Logo
• Setting up a Summit website
• Social Media, PR, Marketing
7. Videos
8. Stage
9. Global Impact Challenges
10. Innovation Hub
11.Templates
Table of Contents
2
2
Introduction1
3
SingularityU Global Branding, Communications and Social Media Guidelines
Many of our SU Alumni have organized amazing initiatives in
their local communities. As this extraordinary community of
people, events, competitions, and spaces around the world
grows it is important that we create a few rules and
guidelines.
These guidelines will strengthen the brand for your local innovation ecosystem
including, SingularityU Chapters, SingularityU Salons, SingularityU Summits,
Innovation Hubs, SingularityU Global Impact Challenge and other events and
activities.
This is a basic overview of the SingularityU identity system. It covers proper use
of our identity and complete specifications for print and on-screen applications.
If you have question about about using this guide, please contact:
1: Introduction
4
What is SingularityU Global?
SingularityU Global embodies the alumni community of Singularity University, at
the forefront of driving ideas, impact and change through exponential
technologies to address humanity’s grand challenges in their cities and regions.
SingularityU will act as the prefix of a local brand extension that communities will
be able to use to create a local identity for their community (Chapter) as well as
brand its activities (Salons, Summits, Innovation Hubs and other events, etc). In
general, the SingularityU prefix should not show up by itself — mostly to minimize
confusion. It should always be followed by either Global, country name or city
name to indicate global or community identities.
Singularity University (SU), a benefit corporation, educates, inspires and
empowers leaders to apply exponential technologies to solve humanity’s grand
challenges. SU is committed to creating positive and sustainable global impact
through the billions of people who benefit from our programs and activities in
three core areas: Education, Innovation and Community. SU’s global ecosystem of
individuals, businesses, institutions, investors, and NGOs is active in more than
90 countries.
1: Introduction
5
6
Chapter branding
• Using the SingularityU Chapter brand • How to name your Chapter • Chapter logo • Event logos • Logo colors • Logo generator • Logo guidelines
2
• The Singularity University mark • Background colors • Things to avoid • Messaging • Chapter website
6
Using the SingularityU Chapter brand
In order to maintain and preserve the SingularityU Global
brand identity, the only acceptable versions of the
SingularityU brand are those appearing in these guidelines.
Only approved SingularityU Chapter logos should be used
to brand your Chapter and related Chapter events. Please
make sure that your SingularityU Chapter logo appears on
all outbound communications and on all PR and marketing.
Guidelines for generating and using Chapter logos follow.
2: Chapter branding
7
How to name your Chapter
SingularityU Community Chapters are
named after the local community where
the Chapter is situated. All Chapter
names start with SingularityU, followed
by a space and then your city name, and
the word Chapter.
Examples
• SingularityU Paris Chapter
• SingularityU Mexico City Chapter
• SingularityU Dubai Chapter
Only use the name approved for your specific
Community Chapter.
Do not use the name Singularity University.
Do not use SingularityU without also using your city
name and the word Chapter.
2: Chapter branding
Naming Chapter events
Community events should be named after the local
city where the Chapter is situated.
All Chapter names start with SingularityU, followed by
a space, your city name and event name.
Examples
• SingularityU Paris Salon
• SingularityU Mexico City Salon
8
Chapter logo
The SingularityU Community Chapter logo is used
to brand and market a local Chapter.
The artwork is based on a common template, which is
available to you as a vector file (AI, EPS, SVG) on the
SingularityU wiki (https://sites.google.com/a/
singularityu.org/suglobal/branding-info/logos) or by
request from [email protected]
Individual Community Chapter logos contain the
Singularity University mark, the SingularityU name, your
specific name, and the word Chapter. These templates
include an area to type in the city name so that it
automatically appears in the correct place in the logo.
The Community Chapter logo may appear on one or two
lines, depending on context.
The SingularityU Global Logo Generator may be used to
create web-ready PNG image files.
logogenerator.singularityu.org
2: Chapter branding
ONE-LINE VERSION
TWO-LINE VERSION
ACCESS TO LOGO FILES
Access to the vector template files (AI, EPS, SVG) is limited to licensed
SingularityU partners. Vector files are available on the SingularityU wiki or
by request from [email protected]
9
Salon logo
2: Chapter branding
SingularityU Community Chapter events are
branded with a logo that contains the local
Chapter and event name.
The artwork is based on a common template, which is
available to you as an vector file (AI, EPS, SVG) on the
SingularityU wiki (https://sites.google.com/a/
singularityu.org/suglobal/branding-info/logos) or by
request from [email protected].
Like the Chapter logo, the Chapter event logo templates
include an area to type in the name and event type so
that it automatically appears in the correct place in the
logo.
The Salon event logo may appear on one, two or three
lines, depending on context.
The SingularityU Global Logo Generator may be used to
create web-ready PNG image files.
logogenerator.singularityu.org
ONE-LINE VERSION
TWO-LINE VERSION
THREE-LINE VERSION
ACCESS TO LOGO FILES
Access to the vector templates file (AI, EPS, SVG) is limited to licensed
SingularityU partners. Vector files are available on the SingularityU wiki or
by request from [email protected]
10
Using the logo templates
We’ve created a unified system for
SingularityU logos, so they all retain the
same look and feel.
We provide different templates that you can
download and customize for your local Chapter,
Salons and events. Each includes a text field for you
to type in your event name (in Nexa Bold) so it
automatically appears in the correct place.
For your specific chapter and related events, you may
use the official SingularityU logo templates that will
allow you to type your name into the logo. The logo
templates allow you to work with vector files, which
may be used for any type of printing.
More about our font Nexa Bold on page 21.
2: Chapter branding
LOGO TEMPLATES
Nexa Bold
Nexa Bold
ACCESS TO LOGO FILES
Access to the vector template files (AI, EPS, SVG) is limited to licensed
SingularityU partners. Vector files are available on the SingularityU wiki or
by request from [email protected]
11
Logo generator
The SingularityU Global Logo Generator
is also available to assist in the creation
of Community Chapter, Salon and
Summit logos. The Logo Generator
automatically produces custom PNG
image files that are suitable for screen/
web use (not for high-quality printing).
For logos that are higher-res, use the
SVG template files (see page 70).
logogenerator.singularityu.org
2: Chapter branding
ACCESS TO LOGO FILES
Access to the vector templates files (AI, EPS, SVG) is limited to licensed
SingularityU partners. Vector files are available on the SingularityU wiki or
by request from [email protected]
12
The Singularity University mark
2: Chapter branding
All SingularityU Community Chapter
logos include the Singularity University
mark. The mark contains all of the
Singularity colors and should never be
altered.
Do not use the mark on its own. It
should always appear as part of a logo.
SU MARK
CHAPTER LOGO
The mark always appears as part of a logo
Do not use the mark by itself
13
SU Navy
Pantone 289 C / 282 U
CMYK 93 / 80 / 52 / 64
RGB 8 / 27 / 48
SU Orange
Pantone 7578 C / 166 U
CMYK 2 / 75 / 98 / 0
RGB 236 / 102 / 41
Logo colors
2: Chapter branding
The official SingularityU Global colors
are SU Blue, SU Magenta, SU Orange,
SU Navy, SU Black, SU Dark Grey, and SU Light Grey.
SU Blue
Pantone 7455 C / 661 U
CMYK 88 / 61 / 1 / 0
RGB 42 / 101 / 175
SU Magenta
Pantone 225 C / Pink U
CMYK 7 / 97 / 42 / 0
RGB 228 / 22 / 141
14
SU Black
Pantone Black /
Neutral Black
CMYK 70 / 63 / 62 / 59
RGB 50 / 50 / 50
SU Dark Grey
Pantone Cool Gray 6 / Cool Gray 6
CMYK 39 / 29 / 29 / 0
RGB 162 / 166 / 168
SU Light Grey
Pantone Cool Gray 1 / Cool Gray 1
CMYK 15 / 11 / 11 / 0
RGB 215 / 215 / 215
Logo colors
2: Chapter branding
SingularityU always appears in SU
Black.
In a chapter logo, the Chapter name
appears in SU Blue.
In a Chapter event logo, the Chapter
name appears in SU Black, and the
event type appears in SU Blue.
CHAPTER LOGO
EVENT LOGO
Name appears in SU Blue
Event type appears in SU Blue Location appears in SU Orange
ACCESS TO LOGO FILES
Access to the vector templates file (AI, EPS, SVG) is limited to licensed
SingularityU partners. Vector files are available on the SingularityU wiki or
by request from [email protected]
15
Location appears in SU Orange
Which colors are needed?
2: Chapter branding
Color information is included in a file and
interpreted by the output device
(printer, screen). Professional offset
printing uses four-color process inks,
which build color out of cyan, magenta,
yellow and black (CMYK), or spot color
inks (such as Pantone®). Screens display
color with red, green, and blue (RGB)
points of light. Hex numbers are code
that designate RGB colors for use in an
HTML environment (web or ebooks).
Color system is noted at the end of our logo file
names:
• sRGB represents standard RGB
• bw represents black/white grayscale printing
• 4C stands for four-color and is an abbreviation for
CMYK offset printing
• P stands for spot-color printing designated with
Pantone specifications.
16
White or black for the background color
2: Chapter branding
It is preferable to use white or black as a
solid background color for the
SingularityU and chapter event logos, as
shown. Do not place the SingularityU
Community Chapter logo on other colors
or on photographs, patterns or
illustrative backgrounds.
CHAPTER LOGO ON WHITE
CHAPTER LOGO ON BLACK
17
SingularityU GenevaChapter
Clear space
To remain completely legible and
ensure that the SingularityU
Community Chapter logo is presented
in the best possible manner, a
minimum buffer zone of “clear space”
should always be maintained around
the entire perimeter of the logo.
The largest dot from the SingularityU
mark may be used as a unit of
measurement in order to maintain
consistent clear space. The buffer
zone should be at least 3x stacked
dots on each side.
Logo usage
2: Chapter branding
CLEAR SPACE
Other logos, graphics or copy
should be kept out of this zone.
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ChapterGeneva
ChapterGenevaChapterGenevaChapterGeneva
ChapterGenevaChapterGenevaChapterGeneva
Cha
pter
Gen
eva
Cha
pter
Gen
eva
Cha
pter
Gen
eva
Cha
pter
Gen
eva
Cha
pter
Gen
eva
Cha
pter
Gen
eva
Logo usage
Minimum size
Proportions must stay consistent when
the logo is resized. To ensure legibility,
never use the SingularityU Community
Chapter logo at very small sizes on
screen or in print.
As a general guideline, do not size the
logo so that the overall height of the
mark is less than 50 pixels (on screen)
or .69 inches (in print).
2: Chapter branding
MINIMUM SIZE
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ChapterGeneva
2-Line Logo: Minimum digital height: 50px; minimum print height: 0.69 inches
1-Line Logo: Minimum digital height: 50px; minimum print height: 0.69 inches
3-Line Logo: Minimum digital height: 50px; minimum print height: 0.69 inches
SingularityU Paris
SingularityU Paris
Logo usage
Placement
Placing the SingularityU Community
Chapter logo on any type of
communication—an ad, a web page, a
sign—requires positioning and sizing
decisions. It’s important to position the
logo consistently and with maximum
brand visibility for the design of the
piece. In general, the logo should appear
flush left or right within the brand area
—centered vertically or in one of the
four corners. Centering the logo
horizontally is acceptable, but a less
dynamic solution.
2: Chapter branding
[brand area]
20
Typography: Logo
Nexa Bold font
This font is an integral part of our visual
identity and should not be changed or
substituted.
Nexa Bold was designed by Svetoslav
Simov of Fontfabric in 2012. It may be
freely downloaded at http://
www.fontfabric.com/nexa-free-font/.
2: Chapter branding
NEXA BOLD
Nexa Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 012346789 *?!@/&%$#:;,.
21
Proxima Nova Regular Proxima Nova Regular ItalicProxima Nova Bold Proxima Nova Bold Italic
Proxima Nova
Headlines should be set in Proxima
Nova Bold. For smaller areas of text,
Proxima Nova Regular is acceptable.
Typography: Text
2: Chapter branding
Minion Pro Regular Minion Pro Italic
Minion Pro
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For body text and sub-headings, use
Minion Pro Regular and Minion Pro Italic.
SingularityU CopenhagenChapter
Do not separate the logo elements or use the letterforms without the
Singularity University mark.
Things to avoid
2: Chapter branding
The SingularityU Community Chapter
logos should be used according to the
logo guidelines. Please avoid these
common mistakes.
Do not use the logo smaller than the minimum size.
Only use the approved color logos; do not change the colors.
Do not create a one-color version of the logo.
The chapter name should be SingularityU [City] Chapter. Do not use
the chapter name without the word Chapter after the city name.
Do not distort the logo.
23
SingularityU CopenhagenCHAPTER
SingularityU CopenhagenChapter
Things to avoid
2: Chapter branding
Do not put the logo within a containing shape.Do not alter the letterforms or create new versions of the SingularityU
letterforms.
Use the proper resolution so that the logo always appears crisp. Do not alter the placement of the logo elements.
Continued
24
Messaging
Using SingularityU Global and Community
Chapter names in copy
When referring to SingularityU Global in copy
it should be written as “SingularityU Global.”
Chapter names should be written as
“SingularityU Place-name Chapter” (example:
SingularityU Dubai Chapter).
Note that there is no space between
“Singularity” and “U,” but there is always a
space between SingularityU and the name. If
the name has two or more parts, they should
appear normally with spaces between each
part (example: SingularityU Los Angeles
Chapter).
2: Chapter branding
EXAMPLE
“The SingularityU Melbourne Salon
will be held on 22 June, 2015.”
Do not use
Singularity U
Singularityu
SINGULARITYU PLACE NAME
or any other variation
Do not use the logo in copy.
25
Messaging
2: Chapter branding
SingularityU Messages
What is SingularityU Global?
SingularityU Global embodies the alumni
community of Singularity University. Our alumni are
at the forefront of driving ideas, impact, and
change using exponential technologies to address
humanity's grand challenges in their communities.
Singularity University is a platform for education,
innovation and action that is focused on
understanding how exponential technology can be
leveraged to drive global impact.
Singularity University aspires to create a global
community of doers. SingularityU activities are
designed in the spirit of Singularity University’s
mission to empower our alumni community across
the globe.
The following messages should
appear on all Community Chapter
communications.
26
Messaging
The following messages should
appear on all Community Chapter
communications.
2: Chapter branding
Singularity University Messages
What is Singularity University?
Singularity University (SU), a benefit corporation,
educates, inspires and empowers leaders to apply
exponential technologies to solve humanity’s grand
challenges. SU is committed to creating positive and
sustainable global impact through the billions of
people who benefit from our programs and activities
in three core areas: Education, Innovation and
Community. SU’s global ecosystem of individuals,
businesses, institutions, investors, and NGOs is
active in more than 90 countries.
What is SingularityU (approved city name)
Community Chapter?
SingularityU (city name) is a local Chapter and
community organization of Singularity University.
27
Chapter website: storytelling and communications
How you communicate and present what you do to the
global community is essential to the extended SingularityU
Global ecosystem.
Your local community needs to know:
• local Chapter activities
• local alumni projects, start-ups and success stories
The global community needs to know:
• what is going on in your Chapter
• local ideas and innovations getting traction
• impact on the ground
2: Chapter branding
28
Chapter website: storytelling and communications
Your Chapter needs to develop a deliberate communication
strategy and appoint an individual to own all social media and
storytelling on the leadership team. This could include:
• Social media and storytelling on your Chapter website
• Appoint a photographer and official storyteller/blogger to tweet and post to Instagram
and other social channels
• Designate a point of contact on the chapter leadership team for all communications
• Upload stories and images to Medium. We can syndicate them onto the SingularityU
Global Medium channel https://medium.com/singularityu/, tagged #singularityu and
#singularityu(city name) Chapter These stories will be pulled into the home page of
Singularityuglobal.org
• Highlight Chapter and alumni activity regularly by posting to social media such as Twitter,
Facebook, Flickr, Instagram and tag: #singularityu and #singularityu(city name) Chapter
• Add a blog post to both your Chapter website and to Medium
We will be reviewing all community-generated stories and selecting content and innovation
driven stories to syndicate on the SingularityU Global Medium channel.
If you have a story you believe should be highlighted on, post it to Medium and email
2: Chapter branding
29
Chapter website: guidelines
Once your Community Chapter is approved, it will be your responsibility to purchase your
Chapters url and set up your Chapters website. Do not purchase your chapters url until
your chapter is approved. Note: Singularity University HQ has acquired several Chapter
urls. If your chapter url is not available please email [email protected] and HQ
will transfer the domain to you providing we have acquired it.
The Chapter URL needs to mirror the approved name of your SingularityU Chapter, i.e.,
SingularityUParisChapter.com.
The .com domain should be your first choice, you should also acquire the top-level domain
of your country (e.g., .fr for France). as well as the .org and .net just to have, to prevent
cyber squatters.
This URL will belong to your chapter as long as your chapter holds a valid chapter license.
It will be your chapter’s responsibility to create this website on www.singularityu
(approve city name)Chapter.com and update your chapter page on SingularityU.org,
when this functionality launches.
Note: you may only acquire the domain name related to your approved chapter. You may
not domain squat on other SingularityU URLs.
2: Chapter branding
30
Chapter website: content
In addition to general info about your
Chapter, your site is required to include
the following:
• An About page that includes the following language:
2: Chapter branding
Required text
What is SingularityU Global?
SingularityU Global embodies the alumni community
of Singularity University. Our alumni are at the
forefront of driving ideas, impact, and change using
exponential technologies to address humanity's
grand challenges in their communities.
Singularity University is a platform for education and
action that is focused on understanding how
exponential technology can be leveraged to drive
global impact.
Singularity University aspires to create a global
community of doers. SingularityU activities are
designed in the spirit of Singularity University’s
mission to empower our alumni community across
the globe.
31
Chapter website: content
In addition to general info about your
chapter, your site is required to include
the following:
• An About page that includes the following language:
2: Chapter branding
Required text
What is Singularity University?
Singularity University (SU), a benefit corporation,
educates, inspires and empowers leaders to apply
exponential technologies to solve humanity’s grand
challenges. SU is committed to creating positive and
sustainable global impact through the billions of
people who benefit from our programs and activities
in three core areas: Education, Innovation and
Community. SU’s global ecosystem of individuals,
businesses, institutions, investors, and NGOs is
active in more than 90 countries.
What is SingularityU (approved city name)
Community Chapter?
SingularityU (city name) is a local chapter and
community organization of Singularity University.
32
Chapter website: content
Your website must include the
following :
• Your approved SingularityU logo
• A link back to www.singularityuglobal.org
• All social media properties associated with your
Chapter
• Calendar: all events happening at your chapter with
links to the specific Salon, Summit, other event
pages on Singularity University’s website
• An area to highlight local and global Singularity
University or SingularityU programs and events
• If your Chapter is hosting a Salon, it should have a
dedicated page on your SingularityU Chapter
website (see page 45)
• Dedicated Partner page — list of companies or
individuals that supported activities or Salons, both
in cash and inkind.
2: Chapter branding
• PR page with links and the following email address:
• Terms of Use, Privacy Policy, Trademark Notice
• If the Chapter is hosting a GIC it should be
highlighted on the home page, with a separate page
or link to a site with more detail
• List of all Chapter members with links to their
profile pages on the Singularity University website.
Coming soon.
• Links to videos of speakers — uploaded to the
SingularityU YouTube Channel. Coming soon.
• If you have additional ideas around what you would
like your Community Chapter website to include
please email: [email protected] for
approval.
33
Chapter website: content
Your website must include the
following :
• Persistent footer language: “This SingularityU
Chapter website is hosted by Singularity University
alumni in region with authorization from Singularity
University.” Link back to singularityuglobal.org.
• All SingularityU websites must have an option to
view in both the local language and English
2: Chapter branding
34
Chapter website: branding
The SingularityU Community Chapter logo must be used to brand your chapter
website. Sponsor logos may not appear on your chapter’s homepage (consider
creating a dedicated page for your Chapter and Salon sponsors).
2: Chapter branding
Chapter logo appears in top-left
corner
[Your content goes here.]
The brand banner may only
appear in black or white.
35
SingularityU Copenhagen Chapter
Chapter website: branding
2: Chapter branding
Chapter logo appears in top-left
corner
[Your content goes here.]
Continued
The brand banner may only
appear in black or white.SingularityU Copenhagen Chapter
36
Chapter website: design
2: Chapter branding
About Calendar News Innovation Blog Contact Partners/Sponsors Salons
[Photography and/or video]
[Calendar]
Singularity University
Salon: 4 October 2016
[Community News]
You are free to design your Chapter website
as you wish, but certain pages and elements
are required:
• About
• Calendar
• Innovation
• Partners
• Community News
• Brand banner
• Clear navigation
• Social media links
• Search
• Event promotion
• SingularityU promotion
• Singularity University link
• Salons (if applicable)
• Summit promotion (if applicable)
• GIC promotion (if applicable)
Optional elements
• Live Twitter feed
• Newsletter promotion
• SingularityU Talk videos
• Singularity Hub Stories
[SingularityU Promotion]
[Required Footer]
SingularityU Copenhagen Chapter
37
Chapter website: design
2: Chapter branding
About Calendar News Innovation Blog Contact Partners/Sponsors Salons
[Photography and/or video]
[Calendar]
Singularity University
Salon: 4 October 2016
[Required Footer]
[Community News]
You are free to design your Chapter website
as you wish, but certain pages and elements
are required:
• Footer persistent throughout website
that includes the following language: “This
SingularityU Chapter is host by our
Singularity University alumni in region
through a partnership with Singularity
University.” Link back to
singularityuglobal.org.
[SingularityU Promotion]
SingularityU Copenhagen Chapter
38
Chapter website: Footer
Your Chapter website persistent footer must include the
following text:
“This SingularityU Chapter website is hosted by Singularity
University alumni in region with authorization from
Singularity University.”
and a link back to www.singularityuglobal.org
2: Chapter branding
39
40
Salon branding
• Setting up a Salon • Naming • Logo • Social media • Website
3
Setting up a Salon
Singularity University has designed a new community
driven event, called a SingularityU Salon. The objective of a
SingularityU Salon is to foster an understanding of
Singularity University, highlight local innovation and impact
stories in your region and keep the community connected
between the less frequent larger events and summits. This
will serve as an additional tool that alumni can add to those
which have already been available for engaging the larger
community: namely, Global Impact Competitions, Summits,
Field Innovation Exchanges, and connecting local
government and corporations with SU for Custom
Programs. SingularityU Salons are small, approximately
100-person events, that happen with some frequency —
usually monthly or quarterly.
3: Salon branding
The most important parts of
your Salon are the stories,
ideas and connections your
Salon generates. Please
upload your stories and
photos and tag them
#singularityu and
#singularityu(city name).
41
Setting up a Salon
Naming
The naming convention for a SingularityU Salon will follow
the naming of your event Chapter. You will use your
approved Chapter name and add the word Salon. So a Salon
organized by SingularityU Paris Chapter will be called
SingularityU Paris Salon. This is the name and branding you
will use for all communication with the outside world,
including communication with speakers, attendees, social
media, partners, web properties etc.
3: Salon branding
42
Setting up a Salon
Logo
SingularityU Salon logos may be created
with the SingularityU logo templates or
Logo Generator (see page 12). All logo
guidelines apply to event logos as well.
3: Salon branding
Please refer to the logo guidelines
for more details
EVENT LOGOS
43
Setting up a Salon
Social media
If you are doing this Salon as part of your SingularityU
Community Chapter your website and social media should
be an extension of existing web properties. This means your
SingularityU Salon will have a dedicated page on your
SingularityU Community Chapter website.
Your Twitter hashtag and other social media will be branded
according to your Chapter branding. You will not create a
new hashtag or build a new website just for your Salons.
Please refer to page 47 for more social media guidelines.
3: Salon branding
44
Setting up a Salon
3: Salon branding
45
About Calendar News Innovation Blog Contact Partners/Sponsors Salons
English / Danish Singularity University
The Salon web page is a separate events
page on your Community Chapter website. It
should include:
• Approved Salon logo
• Clear navigation
• Social media links
• Information about the event
• List of speakers and bios
• Singularity University link
• Chapter members and their bios (optional)
• Links to previous SingularityU Talk videos
• Area to highlight local and global
Singularity University or SingularityU
programs and events
• A description of Singularity University and
SingularityU (may be accessible through
Chapter global navigation)
• Footer: persistent throughout website
that includes the following language:
“This SingularityU Salon is host by a
Singularity University alumni in
partnership with the local SingularityU
City Chapter and with authorization from
Singularity University.” Add a link back to
singularityuglobal.org.
Event Information
Members
Videos
Partners/Sponsors
Press
Event
Information /
Speakers
Members Videos
Links Press
[Photography and/or video]
45
SingularityU Copenhagen Chapter
Salon website: Footer
Your Salon website persistent footer must include the
following text:
“This SingularityU Salon is host by a Singularity University
alumni in partnership with the local SingularityU City
Chapter and with authorization from Singularity University.”
and a link back to www.singularityuglobal.org
3: Salon branding
46
47
Chapter and Salon
Social Media
• Social media ownership and rules • Twitter • Facebook • Instagram • Flickr • YouTube • Tumblr • Exceptions
4
Social media ownership and rules
The SingularityU Chapter Ambassador or SingularityU
Country Partners should create all social media properties
and give admin access to the following:
• SingularityU (city) Communications Coordinator
• SingularityU (city) Salon Coordinator/ Producer
• SingularityU Director or individual on his/her team—
Coming Soon
• Singularity University HQ social media point person
At the end of the SingularityU Chapter Ambassador two year term, all social
media assets and ownership will be handed over to the incoming SingularityU
Chapter Ambassador, and leadership team.
4: Chapter and Salon social media
48
Social media ownership and rules
If for any reason a SingularityU Chapter ceases to exist
(the license expires or is revoked), all social media
properties revert back to Singularity University or the
SingularityU Country Partner.
In the case that a Salon license is revoked, all social media properties must be
removed.
In the spirit of fostering a great local and global community it is the
responsibility of the SingularityU Chapter Ambassador and the SingularityU
Country Partner in each city to ensure that there is access, collaboration and
cross promotion on all social media platforms for all SingularityU local events,
programs and activities.
Social media cross-promotion should happen between all SingularityU
programs, products, activities, innovations and ideas in each city and where
possible and appropriate between cities, communities and countries.
4: Chapter and Salon social media
49
Twitter is a dynamic tool to highlight and promote exciting
ideas and innovations going on in your community, promote
Chapter activities, promote Chapter Salons and events and
keep your community, the Global SU Community and SU HQ
updated.
The name of the Twitter ID should mirror your approved
chapter name, using the following format: @SUCity. For
example, @SUParis. If that ID is unavailable, try adding an
underscore, for example, @SU_Paris. Whenever possible,
your Twitter and Instagram handles should be identical, as
well as any other custom URLs you use across social
media.
4: Chapter and Salon social media
50
We suggest setting up a Facebook page to promote your
Chapter. You are a global community and the best way to
engage is through Facebook and other social media. Your
Facebook page name should mirror the approved name of
your SingularityU Community Chapter — SingularityU (city).
Suggested Facebook activities:
• Highlight activities happening at your Chapter
• Highlight events and activities at other Chapters
• Highlight alumni and their achievements
• Post video and photos from your Salons and other Chapter activities
• Engage your community with ideas and questions
• Highlight and promote Summits or any other SingularityU activities
happening in your region
4: Chapter and Salon social media
51
We encourage you to take out an Instagram account for
your SingularityU Community Chapter. The name of the
account should mirror your approved Chapter name, using
the same format as Twitter. For example, @SUParis. If that
ID is unavailable, try adding an underscore, for example,
@SU_Paris. Whenever possible, your Twitter and Instagram
handles should be identical. While you can abbreviate your
Twitter and Instagram names to for example @SUParis all
other social media must use your full approved name, for
example: SingularityU Paris.
4: Chapter and Salon social media
52
Flickr
All images from chapter activities should be uploaded to
your chapter Flickr account and tagged: SingularityU(city
name)Chapter and SingularityU.
A picture is worth a thousand words. Uploading images of
your Chapter’s activities is a great way to show the
SingulartyU Global community what you are up to.
4: Chapter and Salon social media
53
YouTube
How to upload your SingularityU Salon videos to the
SingularityU Youtube Channel
All talks given at SingularityU Salons must be recorded and
uploaded to the SingularityU Global YouTube Channel
[http://www.youtube.com/user/Singularityuglobal]. When
your Singularity Salon videos are edited and ready for
upload, submit a request for the YouTube credentials to
Talk ID: The title of each video should follow this format:
• Title of Talk (e.g., “Living In a World of Convergence”)
• Speaker Name
• Salon Name
4: Chapter and Salon social media
54
YouTube
Description field
Describe the talk and add: “This talk was filmed at the
SingularityU(YourCityName) Salon.The content of this talk was selected and
curated by the local community Salon team.
Also add the following text:
SingularityU Global encompasses the alumni community of Singularity
University. Our alumni are at the forefront of driving ideas, impact, and change
using exponential technologies to address humanity's grand challenges in your
communities.
Singularity University (SU), a benefit corporation, educates, inspires and
empowers leaders to apply exponential technologies to solve humanity’s grand
challenges. SU is committed to creating positive and sustainable global impact
through the billions of people who benefit from our programs and activities in
three core areas: Education, Innovation and Community. SU’s global ecosystem
of individuals, businesses, institutions, investors, and NGOs is active in more
than 90 countries.
4: Chapter and Salon social media
55
YouTube
Tagging your videos
Please tag your video with the language that the talk was given in, country the
talk was given in, your official Salon name, SingularityU and topical tags such as
robotics, networking etc. See full list of tags here: http://singularityuglobal.org/
salon-guidelines/post-salon-guidelines/
• Set the privacy setting to public
• Build a playlist of all of your videos.
• Title the playlist in this format:
- Salon name
- Date of event: MM/DD/YY
• Please make sure that your sponsor video logos follow the branding guidelines
on page 97.
• Blog and promote your videos on your website and on the SingularityU Medium
site. https://medium.com/@singularityu
4: Chapter and Salon social media
56
Medium
Select stories submitted to https://medium.com/
@singularityuglobal will be highlighted on the homepage of
the new SingularityU Global website and on SingularityHub.
Please help us tell the SingularityU Global story.
4: Chapter and Salon social media
57
Medium
Best practices
We ask that you respect other people’s opinions, avoid
profanity, offensive statements, illegal content, unwanted
solicitations and anything else that might otherwise violate
members of the community. We ask that you stay focused
on impact and innovation and avoid self promotion, or
promotion of companies and initiatives that do not align
with Singularity University’s mission.
4: Chapter and Salon social media
58
Exceptions
We recognize different regions of the world use different
social media tools. If your Chapter would like to launch
something not on the list above please email us:
4: Chapter and Salon social media
59
60
Chapter and Salon
PR and marketing
• General guidelines
5
Guidelines
• Only the Chapter Ambassador and SingularityU (City) Director / SingularityU
Summit Director may speak to press
• Chapter Ambassador and SingularityU (City) Director / SingularityU Summit
Director can speak about their unique personal experience at Singularity
University or can represent and talk about Salon and Summit events
• SingularityU Chapter Ambassador and SingularityU (City) Director /
SingularityU Summit Director may answer all questions related to Singularity
University which are included in the public SU FAQs (Singularityu.org/faqs/)
but are not authorized to speak or provide answers to the media about
Singularity University-specific structures or programs, not in the public FAQs.
This may include questions about finances, staffing, upcoming programs not
related to the SingularityU Global event, SU Labs or SU Impact Partners. All
questions of this nature must be referred to: [email protected]
• All press inquiries in your region should be sent to the Chapter Ambassador
and to [email protected]
• All press releases require Singularity University approval. For approval, please
email: [email protected]
5: Chapter and Salon PR and marketing
61
Guidelines
• All press releases must include: About SingularityU Global and About
Singularity University.
• Please coordinate all “commentary” in local publications through
• All remarks at all SingularityU Global events are “on the record” if press is
invited and in attendance.
• All photos must include a Photo Credit. Example: “Photo courtesy of
Singularity University or whomever “owns the photo”
• All photos must include a “caption” correcting identifying individuals or other
elements of the photo as you want to see this published.
• All photos published in accredited mainstream journals, must include these
captions and credits
• All photos should be licensed under Creative Commons http://
creativecommons.org/
• SingularityU photos can be accessed here https://sites.google.com/a/
singularityu.org/suglobal/branding-info/photos
5: Chapter and Salon PR and marketing
62
63
Summit Branding
• SingularityU Summits • Naming • Logo • Setting up a Summit website • Social Media, PR, Marketing
6
SingularityU Summits
SingularityU Summits are two-day conferences held across the
globe to help local leaders understand how exponential
technologies can be used to create positive change and
economic growth in their region. Summits become an annual
point of connection and inspiration for the local community, a
catalyst to accelerate a local culture of innovation, and an
opportunity to highlight breakthrough technologies, startups
and ideas.
6: Summit Branding
64
SingularityU Summits
SingularityU Summits are one of the key driving forces in growing the SU community
in any region. Global Summits serve as:
• An annual point of connection for the regional community
• An opportunity for the community to be updated on the latest breakthroughs in
exponential technology and ideas
• A place to highlight the burgeoning startup communities’ ideas
• A place to highlight local speakers and academics
• An opportunity to shift local culture to an innovation culture
• A source of content and inspiration
• SingularityU Summits are strategically curated for each region and include
speakers from SU’s expert faculty. Summits may also include government tracks
and youth tracks. SingularityU Summits are attended by the general public,
government officials, entrepreneurs, investors, NGOs and educational institutions.
6: Summit Branding
65
Naming your Summit
The name of your SingularityU Summit will follow the name
approved in your SingularityU Summit License.
Your SingularityU Summit is named after the local country
in which your Summit event is taking place. All Summit
names start with SingularityU and are followed by the
country name and the word Summit. Once your license is
approved this is the name and branding you will use for all
communication with the outside world, including
communication with speakers, attendees, social media,
web properties, partners/sponsors, etc.
6: Summit Branding
66
Summit logos
SingularityU Summit logos may be
created with the SingularityU logo
templates or Logo Generator
(logogenerator.singularityu.org). All
logo guidelines apply to event logos as
well.
6: Summit Branding
EVENT LOGOS
ACCESS TO LOGO FILES
Access to the SVG template files is limited to licensed SingularityU
partners. SVG vector files are available on the SingularityU wiki or by
request from [email protected]
67
Summit website: guidelines
6: Summit Branding
You may create a unique website for your SingularityU
Summit.
The URL of your SingularityU Summit website must mirror
the approved name of your Summit — i.e., the SingularityU
France Summit domain name would be
www.SingularityUFranceSummit.com
Your SingularityU Summit website must be cross-linked
with the SingularityU Chapter websites in region.
68
Summit website: About page
In addition to general info about your Summit, your SingularityU (country) Summit website
site is required to include an About page that includes the following language:
1. What is Singularity UniversitySingularity University (SU), a benefit corporation, educates, inspires and empowers
leaders to apply exponential technologies to solve humanity’s grand challenges. SU is
committed to creating positive and sustainable global impact through the billions of
people who benefit from our programs and activities in three core areas: Education,
Innovation and Community. SU’s global ecosystem of individuals, businesses,
institutions, investors, and NGOs is active in more than 90 countries.
2. What is SingularityU SingularityU Global embodies the alumni community of Singularity University. Our
alumni are at the forefront of driving ideas, impact, and change using exponential
technologies to address humanity's grand challenges in your communities. Singularity
University is a platform for education and action that is focused on understanding
how exponential technology can be leveraged to drive global impact. Singularity
University aspires to create a global community of doers. SingularityU Global
activities are designed in the spirit of Singularity University’s mission, but powered by
our alumni community around the world.
6: Summit Branding
69
Summit website: About page
In addition to general info about your Summit, your SingularityU (country) Summit website
site is required to include an About page that includes the following language:
3. What is a SingularityU SummitSingularityU Summits are two-day conferences held across the globe to help local
leaders understand how exponential technologies can be used to create positive
change and economic growth in their region. Summits become an annual point of
connection and inspiration for the local community, a catalyst to accelerate a local
culture of innovation, and an opportunity to highlight breakthrough technologies,
startups and ideas.
6: Summit Branding
70
Summit website: Footer
Your SingularityU Summit website persistent footer must
include the following text:
“This SingularityU Summit is hosted by Singularity
University alumni with authorization and curatorial
oversight by Singularity University.”
and a link back to www.singularityuglobal.org
6: Summit Branding
71
Summit website
6: Summit Branding
Your approved SingularityU Summit logo must be used to brand your event
website. Sponsor logos may not appear on your homepage—consider creating
a dedicated page for your Chapter and Summit sponsors.
Summit logo appears in top-left
corner
[Your content goes here.]
The brand banner may only
appear in black or white.
72
Summit website
6: Summit Branding
Continued
Summit logo appears in top-left
corner
[Your content goes here.]
The brand banner may only
appear in black or white.
73
Website design
6: Summit Branding
About News Talks GIC Partners/Sponsors
[Photography and/or video]
[Highlights from
SingularityU local
Chapter and link back
to Chapter website]
English / Spanish Singularity University
[Summit]
[Location with link]
[Newsletter Promotion] [Twitter]
Speakers and bios
The design of a Summit website should
relate to the Chapter website, but consider
changing the background color (SU colors
only) or other graphic elements to
distinguish it from the main site.
Site Elements
Required:
• Banner with approved SingularityU
summit logo
• Information about event
• Information or link to how you can get
tickets
• Description of event / locations
• Social media feeds or icons (Medium,
news letter highlights, twitter, flickr
Instagram)
• Footer persistent throughout website
that includes specific language: “This
SingularityU Summit is host by our
Singularity University alumni in
partnership with Singularity University.”
• Link back to singularityuglobal.org
• LINKS back to Chapter page if there is a
Chapter in region
• All SingularityU websites must have an
option to view in both the local language
and English
[SingularityU Promotion]
Website design
6: Summit Branding
About News Talks GIC Partners/Sponsors
[Photography and/or video]
[Highlights from
SingularityU local
Chapter and link back
to Chapter website]
[Summit]
[Location with link]
[Newsletter Promotion] [Twitter]
Speakers and bios
Site Elements
Required:
• LINKS back to Chapter page if there is a
Chapter in region too
• All SingularityU websites must have an
option to view in both the local language
and English
Optional:
• Speaker highlights
• GIC information or finalists if applicable in
region.
• If requested by SU: SU promotional area
for upcoming campus events
• Become a speaker or become a sponsors
form[SingularityU Promotion]
English / Spanish Singularity University
75
Website design
6: Summit Branding
About News Talks GIC Partners/Sponsors
[Photography and/or video]
[Highlights from
SingularityU local
Chapter and link back
to Chapter website]
[Summit]
[Location with link]
[Newsletter Promotion] [Twitter]
Speakers and bios
Global Navigation
Dedicated pages or sections:
• About Dedicated page that includes What is
Singularity University, What is
SingularityU, What is SingularityU Summit
• SpeakersHead shots and bios
• NewsBlogs or newsletter
• Partners / Sponsor: dedicated page
• Join the community: email sign up
• Search
[SingularityU Promotion]
English / Spanish Singularity University
76
Website design
6: Summit Branding
About News Talks GIC Partners/Sponsors
[Photography and/or video]
[Highlights from
SingularityU local
Chapter and link back
to Chapter website]
[Summit]
[Location with link]
[Newsletter Promotion] [Twitter]
Speakers and bios
Global Navigation
Optional pages or sections:
• Video page or section: videos from
previous events in region. this can be a
feed from the SingularityU Global youtube
channel playlist
• Link to GIC event page or website in
region if applicable
[SingularityU Promotion]
English / Spanish Singularity University
77
Website design
6: Summit Branding
About News Talks GIC Partners/Sponsors
[Photography and/or video]
Singularity University
[Newsletter Promotion] [Twitter]
[SingularityU Promotion][Highlights from
SingularityU local
Chapter and link back
to Chapter website]
[Summit]
[Location with link]
Speakers and bios
Example of color option
78
Social media, communications and PR
• Work with the local Chapter to ensure there is a cohesive strategy for all social media in
the region.
• Work with the local Chapter to develop a social media plan leveraging the Chapter’s social
media assets.
• All of your Summit’s social media assets are owned and managed by the SingularityU
(City) Director / SingularityU (Country Name) Summit Director for the duration of his/her
Summit Services Agreement.
• The SingularityU (City) Director / SingularityU (Country Name) Summit Director needs to
take out all social media properties and give admin access to:
- key members on the Summit communications team
- the Singularity University HQ social media point person
• At the end of the SingularityU Summit Director’s term, and if the Summit agreement is not
being renewed, all social media assets and ownership will revert back to Singularity
University.
• If for any reason a SingularityU Summit agreement is revoked or canceled, all social media
properties must revert back to Singularity University.
• In the case that a Summit agreement is revoked, all social media properties must be
removed.
• In the spirit of fostering a great local and global community, it is the responsibility of the
SingularityU Ambassador and the SingularityU (City) Director / SingularityU (Country
Name) Summit Director in each city to ensure that there is access, collaboration, and
cross-promotion on all social media platforms for all SingularityU local events, programs,
and activities.
6: Summit Branding
79
Exceptions
We recognize different regions of the world use different
social media tools. If your Chapter would like to launch
something not on the list above please email us:
6: Summit Branding
80
Social media ownership and rules
• All of your Summit’s social media assets are owned and managed by the
SingularityU (City) Director / SingularityU (Country Name) Summit Director
for the duration of his/her Summit Services Agreement.
• The SingularityU (City) Director / SingularityU (Country Name) Summit
Director should create all social media properties and give admin access to:
- Key members on the Summit communications team
- Singularity University HQ social media point person
• At the end of the SingularityU Summit Director’s term, and if the Summit
agreement is not being renewed, all social media assets and ownership will
revert back to Singularity University.
• If for any reason a SingularityU Summit agreement is revoked or canceled, all
social media properties must revert back to Singularity University.
• In the case that a Summit agreement is revoked, all social media properties
must be removed.
• In the spirit of fostering a great local and global community, it is the
responsibility of the SingularityU Ambassador and the SingularityU (City)
Director / SingularityU Summit Director in each city to ensure that there is
access, collaboration, and cross-promotion on all social media platforms for
all SingularityU local events, programs, and activities.
6: Summit Branding
81
• Twitter is a dynamic tool to highlight and promote exciting ideas and
innovations going on at your Summits and keep your community, the Global
SU Community and SU HQ updated.
• The name of the Twitter ID should mirror your approved Summit name, using
the following format: @SUCountrySummit. For example, @SUFranceSummit.
• Your Twitter handles may be shortened to SU, for example:
@SUFranceSummit. All other social media names must mirror the full
approved name of your Summit, for example: SingularityUFranceSummit.
• Discuss leveraging your Chapter’s twitter account and some of the Chapters
existing social media rather than starting new twitter and social media
accounts just for a Summit. In many cases this may be a more powerful
strategy.
• Note: We are leaving it up to the individual cities / regions to decide which
approach works best for them.
6: Summit Branding
82
You may launch a Facebook page to promote your Summit.
Key individuals on your Chapter’s leadership team must be
invited in as admin and the Singularity University team at
[email protected]. Your Facebook name will
mirror the approved name of your SingularityU Summit.
There should be no spamming, self-promotion, or sponsor
logos. You Facebook page must work with the Chapter and
the GIC in region to cross-link and cross-promote.
6: Summit Branding
83
Suggested Facebook activities:
• Highlight individuals speaking at your Summit
• Highlight interesting stories and people participating in the
Summit
• Highlight GIC activities if tied into your Summit
• Highlight other Summits happening around the globe
• Highlight alumni and their achievements
• Highlight success stories from previous summits
• Post video and photos from your Summits and Chapter activities
• Engage your community with ideas and questions
• Highlight any other SingularityU activities happening in your region
• Highlight and focus on local impact stories and GGC stories
happening in your region
Your Facebook page should “like” both the SingularityU Global and
Singularity University Facebook pages and any local chapter pages.
6: Summit Branding
84
We encourage you to open an Instagram account for your
SingularityU Summit. The name of the account should
mirror the approved name of your SingularityU (country)
Summit. For example, @SUFrance. If that ID is unavailable,
try adding an underscore, for example, @SU_France.
Whenever possible, your Twitter and Instagram handles
should be identical, as well as any other custom URLs you
use across social media.
6: Summit Branding
85
Flickr
All images from the Summits activities should be uploaded
to your a Flickr account and tagged:
• SingularityU(country)Summit and SingularityU.
A picture worth a thousand words. Uploading images of
your Summit is a great way to show the SingularityU Global
community the impact of your Summit event.
6: Summit Branding
86
YouTube
How to upload your SingularityU Summit videos to the
SingularityU Youtube Channel
All talks given at SingularityU Summits must be recorded
and uploaded to the SingularityU Global YouTube Channel
[http://www.youtube.com/user/Singularityuglobal]. When
your Singularity Summit videos are edited and ready for
upload, submit a request for the YouTube credentials to
Talk ID: The title of each video should follow this format:
• Title of Talk
• Speaker Name
• Summit Name
6: Summit Branding
87
YouTube
Description field
Describe the talk and add: “This talk was filmed at the
SingularityU(YourCityName) Summit. The content of this talk was selected and
curated by the local community Summit team.
Also add the following text:
SingularityU Global encompasses the alumni community of Singularity
University. Our alumni are at the forefront of driving ideas, impact, and change
using exponential technologies to address humanity's grand challenges in your
communities.
Singularity University (SU), a benefit corporation, educates, inspires and
empowers leaders to apply exponential technologies to solve humanity’s grand
challenges. SU is committed to creating positive and sustainable global impact
through the billions of people who benefit from our programs and activities in
three core areas: Education, Innovation and Community. SU’s global ecosystem
of individuals, businesses, institutions, investors, and NGOs is active in more
than 90 countries.
6: Summit Branding
88
YouTube
Tagging your videos
Please tag your video with the language that the talk was given in, country the
talk was given in, your official Summit name, SingularityU and topical tags such
as robotics, networking etc. See full list of tags here: http://
singularityuglobal.org/salon-guidelines/post-salon-guidelines/
• Set the privacy setting to public
• Build a playlist of all of your videos.
• Title the playlist in this format:
- Summit name
- Date of event: MM/DD/YY
• Please make sure that your sponsor video logos follow the branding guidelines
on page 97.
• Blog and promote your videos on your website and on the SingularityU Medium
site. https://medium.com/singularityu
6: Summit Branding
89
Medium
Please help us tell the SingularityU Summit stories by
posting to Medium, and letting us know so we can syndicate
them on to the SingularityU Global Medium channel. https://medium.com/@singularityu.
Stories submitted to Medium will be highlighted on the
homepage of the new SingularityU Global website and on
SingularityHub.
Storytelling is key to the SingularityU Global community
knowing what is going on in your local community. Please
help us tell and highlight your stories.
6: Summit Branding
90
Medium
How to upload your stories to Medium
• Post your story to your personal Medium account
• Email [email protected]
• We can syndicate your story to the SingularityU Global
Medium Channel
• https://medium.com/singularityu
• If you are a frequent contributor, we would love to add you
as a writer to the SingularityU Global Medium account.
6: Summit Branding
91
Medium
Best practices
We ask that you respect other people’s opinions, avoid
profanity, offensive statements, illegal content, unwanted
solicitations and anything else that might otherwise violate
members of the community. We ask that you stay focused
on impact and innovation and avoid self promotion, or
promotion of companies and initiatives that do not align
with Singularity University’s mission.
6: Summit Branding
92
PR Guidelines
• Only the Chapter Ambassador and SingularityU (City) Director /
SingularityU Summit Director may speak to press
• Chapter Ambassador and SingularityU (City) Director / SingularityU
Summit Director can speak about their unique personal experience
at Singularity University or can represent and talk about Salon and
Summit events
• Only Chapter Ambassador and SingularityU (City) Director /
SingularityU Summit Director may answer all questions related to
Singularity University which are included in the public SU FAQs
(singularityu.org/faqs/) but are not authorized to speak or provide
answers to the media about Singularity University — specific
structures or programs, not in these public FAQs. This may include
questions about finances, staffing, upcoming programs not related
to the SingularityU Global event, SU Labs or SU Impact Partners. All
questions of this nature must be referred to:
6: Summit Branding
93
PR Guidelines
• All press inquiries in your region should be sent to either the
Chapter Ambassador or the SingularityU (City) Director /
SingularityU Summit Director and to
• All press releases require Singularity University approval.
For approval, please email: [email protected]
• All press releases must include: About Singularity
University, About SingularityU Global and About SingularityU
Summit.
• Please coordinate all “commentary” in local publications
through [email protected]
• All remarks at all SingularityU Global events are “on the
record” if press is invited and in attendance.
6: Summit Branding
94
PR Guidelines
• All photos must include a Photo Credit. Example: “Photo
courtesy of Singularity University or whomever “owns the
photo”
• All photos must include a “caption” correcting identifying
individuals or other elements of the photo as you want to
see this published.
• All photos published in accredited mainstream journals,
must include these captions and credits.
• All photos should be licensed under Creative Commons
http://creativecommons.org/
6: Summit Branding
95
96
Videos
• Branding SingularityU Talk Videos • Guidelines • Sponsors
7
Branding SingularityU Talk Videos
• All SingularityU talks must be
recorded at both Summit and Salon
events
• Talks are edited and uploaded to the
SingularityU Global YouTube channel
[http://www.youtube.com/user/
Singularityuglobal] by following these
guidelines: http://
singularityuglobal.org/salon-
guidelines/post-salon-guidelines/
7: Videos
• The front bumper of all SingularityU
talks needs to include:
- Fade up from black on to the
SingularityU approved name logo
for two to three seconds
- Option to include one three
second slate of a partner logo pre
roll
97
Branding SingularityU Talk Videos
• The back bumper of the video or post-roll talks may include:
- Additional logos
- Partner video
• Speaker ID
- Five seconds into talk the name of the speaker and where
the talk was recorded should fade up for two seconds
- Placed in the lower left hand corner of the screen
7: Videos
98
Branding SingularityU Talk Videos
Front bumper
Fade up from black on to the SingularityU approved city
name logo for two to three seconds.
7: Videos
The three-line logo is preferable here
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SingularityUCopenhagenChapter
SingularityUCopenhagenChapter
SingularityUCopenhagenChapter
SingularityUCopenhagenChapter
SingularityUCopenhagenChapter
Branding SingularityU Talk Videos
Speaker ID
Five seconds into talk the name of the speaker and where the
talk was recorded should fade up for two seconds as an overlay
7: Videos
Speaker Name Paris, France
Use Proxima Nova Bold for the
speaker name, mixed case
Use Proxima Nova Regular for the
location, mixed case
Speaker Name Paris, France(followed by:)
This talk was filmed at [approved name of event].
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Branding SingularityU Talk Videos
Sponsors
The end bumper of the video, or post roll talks may include
additional sponsor/partner logos.
7: Videos
Sponsor/partner logos have ample
white space and are centered on the
screen[Sponsor/partner logos]
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Stage
• Coming soon
8
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Global Impact Challenge
• Logo guidelines
9
GIC logo
The SingularityU Global Impact
Challenge logo is used to brand and
market GIC events.
The artwork is based on a common template, which is
available to you as an SVG file on the SingularityU wiki or by
request from [email protected]
Individual GIC logos contain the Singularity University mark,
the SingularityU name and your specific name. These
templates include an area to type in the country name so
that it automatically appears in the correct place in the logo.
9: Global Impact Challenge
GIC LOGO
ACCESS TO LOGO FILES
Access to the SVG template files is limited to licensed SingularityU
partners. SVG vector files are available on the SingularityU wiki or by
request from [email protected]
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White or black for the background color
9: Global Impact Challenge
It is preferable to use white or black as a
solid background color for the
SingularityU GIC event logos, as shown.
Do not place the SingularityU GIC logo
on other colors or on photographs,
patterns or illustrative backgrounds.
GIC LOGO ON WHITE
GIC LOGO ON BLACK
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Innovation Hub10
• Coming Soon
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Country Partners
• Coming soon
11
Templates
• Logo templates • Presentation template
11
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SalonCopenhagen
Logo templates
Vector template files (AI, EPS, SVG) for
Chapter and event logos are available on
the SingularityU wiki or by request from
[email protected]. Logo
templates should only be used with
professional graphic design tools (like
Adobe InDesign and Adobe Illustrator).
Otherwise, logos may be automatically
generated with the SingularityU Logo
Generator
logogenerator.singularityu.org
Logo templates require downloading
and installing the Nexa Bold font.
11: Templates
LOGO TEMPLATES
ACCESS TO LOGO FILES
Access to the vector template files (AI, EPS, SVG) is limited to licensed
SingularityU partners. Vector files are available on the SingularityU wiki or
by request from [email protected]
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Presentation template
On-screen presentations (Microsoft
PowerPoint or Apple Keynote) to
potential partners are most effective
when there is consistency in
SingularityU Global brand assets.
11: Templates
PRESENTATION TEMPLATE
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SingularityU Location Chapter
[email protected]+1 123-456-7890
First LastTitle
Business card template
Business cards for Chapter Ambassador, Salon
Producer, Salon Curator and City Director should
clearly feature the SingularityU [City Name] logo and
information in the SingularityU Global typeface,
Proxima Nova. Detailed template specifications on
the following page.
11: Templates
BUSINESS CARD TEMPLATE
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NASA Research ParkBuilding 20 S. Akron Rd.
USA
singularityulocation.org@singularityulocation
SingularityU LocationChapter
Business card template
Detailed specifications for
U.S. standard size 3.5 in. x 2.0 in.
11: Templates
Proxima Nova Bold
8 pt / 9.6 pt
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SingularityU Location Chapter
[email protected]+1 123-456-7890
First LastTitle
NASA Research ParkBuilding 20 S. Akron Rd.
USA
singularityulocation.org@singularityulocation
SingularityU LocationChapter
Proxima Nova Regular
7 pt / 8.4 pt
SingularityU [Chapter Name]
logo at 0.5 in. height
Proxima Nova Bold (name only)
11 pt
Proxima Nova Regular
8 pt / 9.6 pt
Proxima Nova Regular (title only)
9 pt
