20 Tips for Powerful Story-Driven Branding & Communications

Download 20 Tips for Powerful Story-Driven Branding & Communications

Post on 15-Jan-2015

1.035 views

Category:

Education

0 download

Embed Size (px)

DESCRIPTION

 

TRANSCRIPT

<ul><li> 1. 20 Tips for Powerful Story-Driven Branding &amp; Communications </li></ul> <p> 2. Alicia Nestle Karen BuckNAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 3. What this is all about: Content Strategy 4. #1: Take control of your message NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 5. #2: Take help where you can get it NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 6. What is your story? 7. #3: Know your goals NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 8. #4: Know your project objectives NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 9. #5: Avoid demands NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 10. #6: Know what youre trying to say NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 11. #7: Dene a tone NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 12. #7: Dene a tone Tone: Snappy, humorous, tongue-in-cheek.Like This: You say weve been around the block. Those arent ghting wordsthats experience.Not That: Our clients value the decades of experience Zehnos team has. NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 13. Know your existing story 14. #8: Do a content/story auditFrom http://www.adaptivepath.com/ideas/essays/archives/000040.php NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 15. #9: Find out who youre dealing with NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 16. #10: Audit for quantity AND quality NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS { 17. #11: Identify the gap between what youhave and what you need NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 18. Building what you need: Cultivating stories 19. #12: Create a beat system NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 20. #13: Be open in interviews NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 21. #14: Photos are worth 1,000 words NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 22. #14: Photos are worth 1,000 words NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 23. #15: Image and note libraries outliveindividual staff members NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 24. Do something with all this work 25. #16: Conquer politics NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 26. #17: Use collaborative toolsPage table example from Content Strategy for the Web NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 27. #18: Create an editorial matrixand calendar NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 28. #18: Create an editorial matrixand calendar NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 29. #19: Curate, recycle and repackage NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 30. #20: Get fresh!From http://www.losowsky.com/magtastic/2008/good-thinking/ NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 31. #20: Get fresh! NAZARETH COLLEGE &amp; ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING &amp; COMMUNICATIONS 32. Keep asking questions </p>