employer branding – traditional vs progressive communications

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Employer Branding Traditional vs Progressive Communications. How to build and measure employer brand equity by using social media?

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  • 1. EmployerBranding Traditional vs Progressive Communications Fredrik Karlstrm Speakers Corner Copyright Magic Pencil October 2014
  • 2. can youremployerbranding make your organization more successful than your competitors? Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014
  • 3. Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014
  • 4. if your company follows it Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014
  • 5. every day if your company follows it Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014
  • 6. every day if your company follows it how it looks what it says how it acts Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014
  • 7. if your company follows it every day how it looks what it says how it acts if all divisions are aligned for success, from the top! Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014
  • 8. * September 2011 Copyright Magic Pencil October 2014 * September 2011 Copyright Magic Pencil October 2014 * September 2011 Copyright Magic Pencil October 2014
  • 9. * September 2011 ...however only 332 books are available on Amazon.com* Copyright Magic Pencil October 2014 * September 2011 Copyright Magic Pencil October 2014 * September 2011 Copyright Magic Pencil October 2014
  • 10. 554,760 books on marketing vs ...however only 332 books are available on Amazon.com* * September 2011 Copyright Magic Pencil October 2014 * September 2011 Copyright Magic Pencil October 2014 * September 2011 Copyright Magic Pencil October 2014
  • 11. what is it Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014
  • 12. why does it matter Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014
  • 13. does it really work Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014
  • 14. how do you get started Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014
  • 15. how do you reach your audience Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014
  • 16. is it the latest fad the future of HRor Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014
  • 17. how can you differentiate yourself by being the best company to work for Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014
  • 18. Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014
  • 19. Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 what is branding? ! !
  • 20. what is branding? the word comes from burning a mark into the hide of cattle to identify them. today it does a lot more than just identify... what is branding the word comes from burning a mark into the hide of cattle to identify them. today it does a lot more than just identify... branding? the word comes from burning a mark into the hide of cattle to identify them. today it does a lot more than just identify... Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014
  • 21. what is branding? the word comes from burning a mark into the hide of cattle to identify them. today it does a lot more than just identify... branding the word comes from burning a mark into the hide of cattle to identify them. today it does a lot more than just identify... branding? the word comes from burning a mark into the hide of cattle to identify them. today it does a lot more than just identify... Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014
  • 22. distinctive brands have to be powered up to deliver a full sensory and emotional experience foreword by Philip Kotler in Brand Sense Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014
  • 23. what is employer branding? Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014
  • 24. Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 what is employer branding? in a nut-shell, its like match-making
  • 25. Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 what is employer branding? in a nut-shell, its like match-making
  • 26. ideal candidate Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 what is employer branding? in a nut-shell, its like match-making
  • 27. ideal candidate attractive employer Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 what is employer branding? in a nut-shell, its like match-making
  • 28. what is employer branding? in a nut-shell, its like match-making ideal candidate identification attractive employer Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014
  • 29. why does employer branding matter? Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014 Copyright Magic Pencil October 2014