q4 communications - creative & branding

W W W . Q 4 C O M M U N I C AT I O N S . C A

UBLICATI NS

C MMUNICATI NS RINT IGITAL

C MMUNICATI NS

CREATIVE & BRANDING

brought to you by

CREATIVE & BRANDING 2W W W . Q 4 C O M M U N I C A T I O N S . C A

UBLICATI NS


C MMUNICATI NS

MEET OUR TEAM

Sirus Azadi – Interactive Creative Direction + User Experience

With more than a decade of marketing and interactive experience, Sirus has shaped Q4 Communications Inc.

into a fresh, innovative alternative for companies seeking all the benefits of a big agency with the customized

approach of a boutique shop.

His portfolio demonstrates solid, strategically driven creative ideas. He finds the simple solution for beautiful

and effective interface design. Sirus artfully combines left brain logic and right brain creativity to produce online

experiences that are unique, engaging and accessible.

Eric Pezik – Creative Director + Branding Strategist

Eric has a keen eye for design and a knack for creating awesome campaigns, both in print and multimedia. His

talent caught the attention of numerous agencies and over time he achieved the level of Creative Director by

working his way through various national ad agencies and in-house marketing firms. As a Creative Director, he

has more than 15 years of experience developing marketing campaigns for many high-end brands.

A growing area of business includes magazine design, incorporating print and online components and mobile

marketing, allowing clients to create powerful communication strategies that cross a number of key platforms.

Stephen McNeill – Copywriter + Marketing Strategist

Stephen began his career in daily newspapers and worked for a number of large dailies including The Globe and

Mail, Canada’s national newspaper, where he was an editor. He also spent a decade in the building industry as edi-

tor of Ontario Home Builder magazine, the official publication for the provincial builders’ association. Since 2002,

Stephen has been a marketing strategist working with medium-sized businesses to multi-national corporations,

helping them improve their image, reputation, employee relations and strengthen their position in the marketplace.


UBLICATI NS


C MMUNICATI NS

BRAND STRATEGY

The marketplace is a crowded, noisy place. Cutting through the clutter to connect with consumers requires insight, a unique approach, a great story and an attentive audience.

Knowing who you are and what makes you different gives you the competi-tive edge. Yet, with the demands of day-to-day operations, it can be difficult to step back and look at your business with a critical eye. This is where we come in. We bring clarity, objectivity and expert perspectives to our work. We conduct the necessary research to gain deeper insights and under-standing. Then we provide strategic direction to the design process and give you our observations and recommendations. Research and planning are among the most importantthings we do for our clients.


UBLICATI NS


C MMUNICATI NS

MESSAGING

Ever been cornered at a party by a person who runs on at the mouth? Then you know how important communication can be. The adage “Choose your words wisely” has never been more apropos than in marketing. Some people use a lot of words without really saying anything. We have a word for that, but we can’t use it here.

What we can say is that people connect with stories…real stories told in a compelling way. Customers today are short on time and long on options so we aim for clarity, brevity and precision. But don’t be fooled into think-ing that brevity equals insignificant or easy. Blaise Pascal, the French phi-losopher, once said, “If I had more time, I would have written you a shorter letter.” Distilling your message is challenging and most clients look forward to it about as much as a stick in the eye. But it is essential. And done right, it can be a powerful, game-changing experience.

We develop messaging for our clients that is real and compelling by first getting a clear understanding of who they are, who they’re serving, and why it matters.


UBLICATI NS


C MMUNICATI NS

TM

Vintage Vintage Vintage C a p i t a l C o r p o r a t i o nC a p i t a l C o r p o r a t i o n

TM


BEFORE

AFTER

BRANDING & PRINT COLLATERAL

Synopsis: “Saving Taxes While Saving Lifes” was the tagline developed for

Canadian Humanitarian Trust (CHT) program, whih was the true esence

of the branding. We created an awareness that eveoked emotion and a

sense of need to the thousands of people who benefited from the efforts

of this rewarding project.


UBLICATI NS


C MMUNICATI NS

EXPERIENCE THE BEAUTY OF BELIZE

“IN CENTRAL AMERICA, COSTA RICA TOOK THE LEAD IN SELLING REAL

ESTATE TO FOREIGNERS ABOUT 10 YEARS AGO; PEOPLE THAT BOUGHT

THEN HAVE ENJOYED GREAT APPRECIATION AND MANY BENEFITS. IF

YOU MISSED THAT OPPORTUNITY, YOU OWE IT TO YOURSELF TO

RESEARCH THE CURRENT OPPORTUNITY THAT BELIZE IS OFFERING TO

FOREIGNERS; YOU CAN BUY NOW AND RIDE, FROM THE BEGINNING,

THE POSITIVE WAVE OF REAL ESTATE INVESTMENT.”~ Ricardo Cardenas - Vice President REMAX, Latin America and Caribbean

Placencia Land & Development Co. Ltd

460 Brant Street, Suite 300 | Burlington, Ontario | Canada | L7R 4B6

Phone: (905) 901-3787

Email: [email protected]

Website: www.theplacencia.com

Placencia, Stann Creek District

Belize, Central America

Paradise Preserved from Rainforest to Reef

Experience the Beauty of BelizePlacencia_Folder_9.5x12_v12:Layout 1 11-02-27 5:51 PM Page 1

TM



Synopsis: “Paradise Preseved from Rainforest to Reef” was the tagline that

brought awareness to a new housing project in Belize. We captured the

essence of Belieze by utilizing this phrase along with brilliant photography

to evoke the true beauty you could discover while living in Belize.


UBLICATI NS


C MMUNICATI NS

VISUAL IDENTITY

Today’s society is information rich and time poor. And so, it is of-ten the creative visual expression of a brand that delights, inspires and moves people. A carefully crafted visual presence is essential to differentiate effectively, build trust and advance the strategy.

Since the Homo sapiens, symbols and images have been used to record stories and express individuality. Given the speed of life today, their use is increasingly important. The designer’s palette includes color, shape, ty-pography, imagery, style, composition and the sensory. When thoughtfully and artfully combined, the result is nothing short of...well...inspiring.

People tend to form their opinions about who you are and what you’re about before they can hear what you have to say. So, while cultivating character and personality are critical for success, it is equally important to dress the part. Being real with your image will ensure that you attract and connect with the right people. If you walk like a duck and quack like a duck, it’s best if you also look like a duck.


UBLICATI NS


C MMUNICATI NS

TM


TM


®

TM


TM


TM



UBLICATI NS


C MMUNICATI NS

COMMUNICATIONS

People are tired of being bombarded with the same old messag-es, or worse, being lied to. Consumers are increasingly resentful of intrusive one-sided conversations. Today, brands have to participate in an honest dialogue.

Authentic conversations are only possible when an organization is self aware; when it knows its reason for existing and what makes it unique. We help organizations dig deep, stretch creatively and speak.


UBLICATI NS


C MMUNICATI NS


Synopsis: “Be a part of History” was the tagline developed for The Vin-

tage Iconic Archives (VIA) program. The branding was to evoke a sense of

history which was based on archival images purchases from original APA

photograph slides dating back as far as the early 1900’s. The program

recieved rave reviews and accolades for it’s astounding presence in the

arts community.

TM


5BILLION WORDS

1122 International Blvd., Suite 100Burlington, Ontario

L7L 6W1

Email: [email protected]

Be a part of History.

www.viaproject.ca

Preserving Culture {Enabling Research {Benefitting Canadians.via

VIA_Folder_9.5x12_Final:Layout 1 09-10-02 7:42 AM Page 3

SINCE THE ADVENT OF ANALOGUE PHOTOGRAPHY MORE THAN 150 YEARS AGO,the photograph has been the principal documentary record of civilization; A passportto our collective memory and history. However, without proper care, these fragileobjects may be damaged over time or lost entirely through neglect.

There is a vital need to safeguard the enduring legacy found in the vintage photographic record. A number of leading Canadian educational institutions possess the desire, ability and capacity to house and preserve these unique cultural and artistic resources, and to make them available for all to cherish. Yet,none of these institutions have the financial resources necessary to purchasethese photographs for their public collections.

The Vintage Iconic Archives (VIA) Project makes it possible for individual Canadians to play a vital role. As collectors first, and thereafter as donors, we canensure the preservation of these captivating and intensely valuable artifacts, whilereceiving significant personal tax benefits in the process.

DIRECT MAILER WITH EVENT TICKETS

ADM

IT O

NEPle

ase e

nsur

e you

bring

this

ticke

t

for ad

mitta

nce.

Than

k You

.

Seat

:CAL

L NOW

TO RE

SERV

E

Seating is limited at these events. RSVP at 1-877-700-7097 or [email protected] today to reserve your seat.

via

This ticket is required for admission to the event. Please complete the information on the reverse side.

Calgary

Monday, December 7th , 2009

Carriage House Inn

9030 Macleod Trail South, Calgary, Alberta

Edmonton

Tuesday, December 8th, 2009

Mayfield Inn and Suites

16615 - 109th Avenue, Edmonton, Alberta

ADM

IT O

NEPle

ase e

nsur

e you

bring

this

ticke

t

for ad

mitta

nce.

Than

k You

.

Seat

:CAL

L NOW

TO RE

SERV

E

Seating is limited at these events. RSVP at 1-877-700-7097 or [email protected] today to reserve your seat.

via

This ticket is required for admission to the event. Please complete the information on the reverse side.

Calgary

Monday, December 7th , 2009

Carriage House Inn

9030 Macleod Trail South, Calgary, Alberta

Edmonton Tuesday, December 8th, 2009

Mayfield Inn and Suites

16615 - 109th Avenue, Edmonton, Alberta


UBLICATI NS


C MMUNICATI NS

TM



Synopsis: Magnastrata reached out to us to develop their branding and

collateral going to market with some fierce competition left no room for

error. We created a solid package which brought them to market and

recieved over 3million in sales in the first 90 days. Needless to say, the

client was happy and we continued our relationship for a further 2 years

until the flow-through closed it’s term.


UBLICATI NS


C MMUNICATI NS

EMAILERS & NEWSLETTERS


UBLICATI NS


C MMUNICATI NS

R E G I S T E R O R C A L L F O R M O R E I N F O R M AT I O N

V I S I T W W W. C H R I ST I N E B R E N N A N . L I V E O N Y X . C O M

( 8 0 0 ) X X X - X X X X

Sexy. Stylish. Sophisticated.

Your perfect suite awaits you at ONYX

Q U I S Q U E A L I Q U E T R U T R U M L E C T U S . P R O I N N O N E R O S . P R A E -

S E N T A C M A S S A . N A M E G E T U R N A . C R A S S E D V E L I T V I TA E

L E C T U S T E M P U S R U T R U M . C U R A B I T U R S C E L E R I S Q U E F E L I S U T

N U L L A . U T S A P I E N . E T I A M A T O R T O R E T A R C U .

QUISQUE ALIQUET RUTRUM LECTUS. IN NON EROS. PRAESENT AC

MASSA. NAM EGET URNA. CRAS SED VELIT VITAE LECTUS TEMPUS

VISIT W W W. C H R I ST I N E B R E N N A N . L I V E O N Y X . C O M

An ONYX address is the

best accessory

HELLO CHRISTINE,

High fashion meets highrise.

MODELS DO NOT DEPICT RACIAL PREFERENCES. PRICES, AVAILABILITY AND SPECIFICATIONS SUBJECT TO CHANGE WITHOUT NOTICE.

Christine,Your perfect suite awaits you at ONYX.


FPO PRESORTED STANDARD

POSTAGE PAID FPO

Tel l a f r iend Contact Us Regis ter

The Lobby

Recreational Facilities

Stratus Rooftop Lounge

Rooftop Terrace

Environmental Living

Community | Building Amenities | Floorplans | Features | Location | Take virtual Tour | Contact

style. energy. balance.

Pel lentesque a l acus . Nam semi . Du is sap ien do -

lo r, a l iquam ut , p lacera t ve l , tempus ve l , nuCu

soc i i s natoque penat ibus et magn is d is par tu r i -

ent montes , nascetur r id icu lus mus.

The Post & Beam accents , s tone det a i l ing and

p leas ing s t reetscapes wi l l be l ighted by h is tor ic

s t reet lamps and d i rected by v in t age s t reet s ig -

nage. Pr iva te s t reets , ample guest park ing , wa lk -

ing /sk i t ra i l s lead ing to the tenn is c lub and poo l ,

and landscap ing th roughout wi l l be carefu l l y im-

p lemented to be apprec ia ted f rom any v is t a , in -

c lud ing your own ba lcony. Faccum ero od i t ve l i t

i l i s am zz r i t u t eu i esto do lo re comm

Sub sect ion 1 : Nam sed miSub sect ion 2 : Nam sed mi s t reetscapes

PROPERTY WEBSITE

INTERACTIVE USER EXPERIENCE


UBLICATI NS


C MMUNICATI NS

Qualification of Leads

Personalized WebsiteReferral Component

Personalized Direct MailReferral Component

Pre-populated Registration FormPersonalized Follow-Up

HOW MYMAIL WORKS

email

DM

QUISQUE ALIQUET RUTRUM LECTUS. IN NON EROS. PRAESENT AC

MASSA. NAM EGET URNA. CRAS SED VELIT VITAE LECTUS TEMPUS

VISIT W W W. C H R I S T I N E B R E N N A N . L I V E O N Y X . C O M . C O M

An ONYX address is the

best accessory

HELLO CHRISTINE,


Christine,Your perfect suite awaits you at ONYX.

Stop 1 of 6

The easiest 3% you’ll make this year

Welcome Christineto your own personalOnyx website

Tie velit, commy num venibh ercinRem veliqu-is ent wis nostrud min eu facipsustrud dolut luptat iurer sectet ea at.

Ut inisi.Ed dolorem illa feu faciliquis niam qua-met atum numsandigna alit inci el eugait in hent ad magna fa Rud te fa-ciliquat. Vulpute velessi feu faccum dit praese-quat. Tetum illa feugia.

Commission Calculator | Property Website | Directions | Cultural Events | Take virtual Tour | Contact

REGISTER YOUR CLIENTS

Christine

Brennan

Davies Smith Development

185 The West Mall, Suite 1000

ON

M9C 5L5

Toronto,

CA

416-363-1030

[email protected]

Thank you Christine!

FOR MORE INFORMATION CALL

XXXXXXXXXX

Thank you for register ing . Your brochure is in the mai l and one of

our sales representat ives wi l l be contact ing you short ly.

Lort is i . Te dolorem zzr i t , velent prat euis nim iusci l iqui tate commy

nit laore dolor s i t , s i .

Sandre esto consenit atum vulputatem vel i t nosto odolent la feugue

Contemporary styling. Urban elegance. Extraordinary living.

MY MAIL - INTERACTIVE USER EXPERIENCE


UBLICATI NS


C MMUNICATI NS

LAKESHORE LIVING

Celebrity ProfileMatt Dunigan

Home on the Grill

Light fareTrends and Advice from

Concept Lighting Galleries

KHACHI A stunning interior makeover by Ramsin Khachi

CHICWIN THE ULTIMATE TRIP TO NAPA

VALLEYpage 37

CULt WiNeSGain Exclusive Access to Some

Extraordinary Napa Valley Wines

page 7

page 41 page 35 page 17

iSSUE tWO | FALL 2011

CANADA’S LANDSCAPE DESIGN BUILD MAGAZINE




NL





NL

Our TOwnD o w n t o w n O a k v i l l e M a g a z i n e

FALL 2011

Taste of DowntownDiscover What’s New

in Downtown OakvilleFashion for Autumn Celebrating Our Heritage

Fabulous Fall

Pets make life better

Find us inside f

or

extra discounts

!

brain foodKeeping your pet

mentally sharp

kids CornerPuzzles, games and fun facts

ClubPetHow to save on pet products

PLUS

SPRING 2012

Preparing your dog for the newbornthree’s Company

AKUSAmagazine

AnimAl Kingdom Summer 2012

For the BirdsIs a bird the right pet for you?

Pet LegisLationAre your ownership rights protected?

CatLikeThe mysterious moods of felines

Prem

iere

issue

FinCasters Distinguished journalist shares his fish passion

a dog’s LiFe Is your dog minding his manners in the park?

Plus!

Valuable resource for owners of all ages

PetLovers

WWW.GOURMETORGANICSMAGAZINE.CA GOURMET ORGANICS | SEPTEMBER 2011 1

IT BEGAN WITH A CROUTON

HOW A SUMMER VENTURE BECAME AN EMPIRE

ON THE ROADFOLLOW CHRIS AND PETER NEAL

AS THEY BIKE FOR CHARITY

WHAT IS FAIR TRADE?

CONDUCTING BUSINESS WITH A CONSCIENCE

32 8 12

{GREEN LIVING}WHOLESOME FOODS FOR THE ENTIRE FAMILY

$4.95 | ISSUE 1 | SEPTEMBER 2011FREE

PREMIERE ISSUE

MAGAZINE PUBLICATIONS

Synopsis: Working closely with The Magazine Shoppe we produce editorial,

branding, design, layout and print services for many of their publications.

The brand consistency must be utilized on each publication according to

the manufacturer, this is a very successful vehicle to bring brand aware-

ness to the marketplace and also creates a unique bond with the customer

on a personal and respected level.

2 ST. CLAIR AVENUE EAST - SUITE 800TORONTO, ON M4T 2T5

P: 416.644.4955 C: 905-921-6979E: [email protected]

WWW.Q4COMMUNICATIONS.CA

W W W . Q 4 C O M M U N I C AT I O N S . C A

UBLICATI NS


C MMUNICATI NS brought to you by

q4 communications - creative & branding

Documents

t i o n s

marketing campaigns

decade of marketing

level of creative director

mobile marketing

driven creative ideas

magazine design

inhouse marketing firms