creative branding -
Post on 19-Oct-2014
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DESCRIPTIONcreative branding, brand identity, brand awareness, big advertising, think big, large scale advertising, print big, big printing, speedpro imaging, speedpro saint paul, large format printing, large format print, branding
Brand identity is the overall look of all communications.
3M work by: scalesadvertising.com
Successful brands use consistent visualization to create a distinct brand identity.
Fonts, colors, and graphic elements matter, and at the core of every brand identity is a brand mark, or logo.
Why is a consistent, attractive visual identity important? People like it. You will..
Increase brand awareness Gain a favorable reputation Attract a new audience and Maintain a competitve edge
Brand AwarenessAudiences need visual stimulation to feel a connection with your brand. An attractive, succinct identity promises complete awareness.
Photo source: design-logix.co.uk
Do you know these brands?
Favorable Reputation Audiences feel a company is more established, successful, and trustworthy when their visual identity is solid and consistent.
Photo source: 1nima.com
They say Coca-Cola classic for a reason.
Attract an audienceAudiences want to relate to your brand, and each other. Broadening your audience will boost your success among competitve brands.
Print triggers online searches.
Photo Source: blog.caturpw.com
Competitve EdgeAudiences want the best. By being the best and broadening your au-dience, your business will prevail among the competition.
Photo Source: d3webdesigns.com
Outdo your competitors.
Why is LARGE SCALE printing a valuable investment? You will stick out. You can..
Take your brands message to the next level Create a conversational buzz Expand your reach and Stay innovative in an ocean full of media
Take your brands message to the next level.In a world full of advertisements, your brand needs to stick out. Look at what your competition does and do something BIGGER!
ThinkBIGGER at all times.
Create a conversational buzz.When you make bold moves, people start talking. This Unicef campaign did not create any silence. The buzz created awareness.
How can youmake a BIG impact?
Expand your reach.Are you reaching all of your potential customers? When you think BIG, you can reach an audience that you never thought relevant.
Daily Newspaper Readership= 32 minutes PedestrianTraffic(Past7Days)=6.1miles Vehicle Driver/Passenger (Past 7 Days)= 302 miles Average Daily Commute (Round-Trip)= 54 minutes DailyRadio=2hrs.57mins. MorningLocalTVNews(DaysWatchedPast7Days)=2.1 EveningLocalTV(DaysWatchedPast7Days)=3.5 Late-NightLocalTVNews(DaysWatchedPast7Days)=1.8
So.. do your targets drive?
Stay innovative in an ocean full of media.Print is not dead! Even with the growing number of channels, printing BIGcreatessomeofthebiggestresults.Itsallaboutinfluence.
Photo Source: sitemagnify.com
Page Source: thesurfrevolution.wordpress.com
Is their website this cool?
Dont treat your windows as something to be looked through - turn them into giant billboards to attractattention.
Blank walls are a missed opportunity! Why not highlight your strengths or provide an aesthetically pleasing environment for your customers?
Donttreatyourfloorsassomethingtobesteppedon,turn them into eye-catching displays.
When youre thinking about creative branding ask yourself, how can I make a BIG IMPACT? The possibilities are endless. Be creative and
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