shared vision
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agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Creating a Shared Vision: Strategies and Techniques to Inspire TeamsBrad SwansonSenior Coach and Vice President, agile42@[email protected]@agile42.com
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
About me: Brad Swanson
The Agile Coaching Company
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
How important is it to have a clear, shared vision
to achieve greatness?
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
vi·sion• the act or power of anticipating that which will or may come to be
• an experience in which a personage, thing, or event appears vividly or credibly to the mind, although not actually present, often under the influence of a divine or other agency
http://dictionary.reference.com/browse/vision
Thursday, August 2, 12
agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Moon Shot
"I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth."
— Pres. Kennedy, May 25, 1961
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
The iPod will be a portable digital music player that will hold 5000 songs. It will have a battery
life measured in days, not hours. You will navigate the thousands of songs with a single finger. You will sync all your music from your
computer to the iPod in minutes automatically, so you can have all your music in your pocket.
“In your pocket”
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
buy-
in
effort required
Telling
Selling
Testing
Consulting
Co-creatingFive Strategies for Building a Shared Vision
Senge, Peter, et. al: The Fifth Discipline Fieldbook
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
We must achieve this vision. Everyone must
be on board.
Telling
Senge, Peter, et. al: The Fifth Discipline Fieldbook
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Selling
“I have the vision. Let’s see if I can get people to buy in.”
Senge, Peter, et. al: The Fifth Discipline Fieldbook
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Testing
What excites you about
this vision?
What doesn’t?
Senge, Peter, et. al: The Fifth Discipline Fieldbook
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Consulting
What vision do
members
recommend?*
* The leader
makes the final
decisionSenge, Peter, et. al: The Fifth Discipline Fieldbook
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Co-Creating
Let’s create the future we individually and collectively want.
Senge, Peter, et. al: The Fifth Discipline Fieldbook
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Activity: Explore One Strategy
• Each group will explore 1 of the 5 strategies.
• Refer to the handout for more info on each strategy.
• Discussion points:
1.In what situations or organizational cultures would this strategy be appropriate? Inappropriate?
2.What are the pros and cons of this strategy?
3.Within this strategy, how can you maximize buy-in for the vision?
• Summarize the key points of your strategy on a poster. Drawings, diagrams, and creativity are encouraged!
• Present your poster to the whole room in 1 minute or less.
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Tools and techniques for creating the vision
Activity: Co-Create a shared vision for an agile conference
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Innovation Games®: Remember the Future
•Goal: understand your customer’s definition of success.•Imagine it is some date in the future and you’ve been
using the product. What concrete benefits has the product delivered to you?
•Ask the question in past tense, or future perfect tense (“what will have happened?”)
Source: Innovation Games®
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Innovation Games®: Remember the Future
•It is now one week after the Agile conference you attended. What concrete benefit has the conference delivered to you, and how have you applied it?
• Ask the question in past tense, or future perfect tense (“what will have happened?”)
• Give concrete, detailed answers, for example:
• “I have a framework to lead an agile transformation at my company.”• “I connected deeply with 5 people in my industry who share ideas and leads.”• “I learned ways for my globally distributed teams collaborate better.”
Source: Innovation Games®
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
The Passion Meter protocol
1. Each person writes key words or short phrases for the vision, one item per card
2. Group together any duplicate cards
3. Quickly gauge the group’s passion for each item: high, medium, or low
a) Use 1 finger (low) to 5 fingers (high). Add verbal cues (shouts, groans...)
4. Repeat step 3 for the high-passion items to pick your top 3 (or so)
Source: Software For Your Head, Jim and Michele McCarthy
interactivedeep sessions cutting edge
techniquesinteractive
longer sessions
intimate size
the biggestsponsor involvement
affordable
open space
High Medium Low
Thursday, August 2, 12
agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Expressing the Vision
• The ‘elevator pitch’
• The imaginary press release
• The perfect product review
• Lego® StrategicPlay®
• Innovation Games® - Product Box
• A live experience, simulation, or exhibit
Thursday, August 2, 12
agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
FOR <target customer>WHO <statement of the need>THE <product name> IS A <product category>THAT <key benefit>UNLIKE <primary competitor>OUR PRODUCT <further differentiation>
Source: Crossing the Chasm, Geoffrey Moore
The Elevator Pitch Template
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
The Imaginary Press Release
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
The Perfect Product Review
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Lego® StrategicPlay®
Photo courtesy of Michael Sahota / Agilitrix
Thursday, August 2, 12
agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
A live experience, simulation, or exhibit
HP and Stone Yamashita created “an exhibit that filled 6000 square feet... ‘We invented a fictitious family called the Ferraris...and built an exhibit about their life and their visit to Disney World’. ... Each room followed the Ferraris through various scenes of their Disney World vacation. HP technology helped them buy tickets, sped their entry into the park, and scheduled their reservations for dinner. Another bit of technology helped them enjoy their favorite rides while minimizing waiting time. Back inside their hotel room at the end of the day, there was a final twist: A digital picture frame had automatically downloaded a picture of them as they rode a Disney World roller coaster.”
“They took an abstract idea and made it concrete with an intense sensory experience.”
Source: Made to Stick, Chip and Dan Heath
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Innovation Games®: Product Box
• Limited space to get people’s attention and communicate your core message!
• Product Name
• Simple, core message
• Slogan
• Benefits (Unexpected benefits?)
• Imagery, logos, characters
• Testimonials / recommendations
• Data sheet / facts / ingredients
Photo credit: Laura Gilchrist http://www.flickr.com/photos/gilchristlaura/
Thursday, August 2, 12
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Conclusions
Thursday, August 2, 12