creating a shared vision
TRANSCRIPT
CREATING A SHARED VISION Prepared for:
Emma's Specialty Plants, Inc. Presented by: Carmen Turner
Key Steps for Process Improvement
Create a Shared Vision for ESP
“Create a successful & impactful Shared Vision of ESP that will lead us into the future.”
Purpose and Objective
Clarifies the future direction of an organization
Provides an outline for change
Why a Shared Vision?
Compelling Forward-looking Challenging but
Achievable Focused Appealing Flexible Easily
Communicated
Characteristics of a Powerful Vision
Changes attitudes from ‘Them” to “Us” Creates Excitement Creates a sense of joint purpose &
shared identity Encourages risk taking & innovation
Benefits of a Shared Vision
Who are we as an organization today? What do we do well as an organization? What do we need to do better as an
organization? What is important to us as an
organization and as individuals? What do we want to become as an
organization?
Questions
Compare & Share
“ We are an organization that values learning.”“ Our customers are our reason for being here.”“Beauty is not only our business, but who we are.”“Our organization and its members are as special as the products we sell.” “We want to become an organization that supports entrepreneurial endeavors.”
Form the Vision
“ESP…
We are a learning, entrepreneurial,
organization that is as special as the
products we sell, and the customers we
serve.”
State the Shared Vision
An organization that supports learning & employee development
An organization that considers itself a cut above the rest.
An organization that considers its customers integral to its success.
An organization that offers an opportunity to become an owner.
ESP is…
Continue to measure effectiveness:
Job Satisfaction Survey
Customer Satisfaction Survey
Recommendations
Reward System Linked to Customer Service Scores
Implement Succession Plan
Introduce Ownership/Franchise Options
Re-visit Results
Suggestions
Cummings, T., & Worley, C. (2008). Organization development and change. Mason, OH: Southwestern.
Daft, R. L. (2007). Management. Mason: Cengage Learning.
Kouzes, J., & Posner, B. (2009). To lead, create a shared vision. Harvard business review , 20-21.
Senge, P. (2008). The 5th discipline. In J. Pierce, & J. Newstrom, The manager's bookshelf: a mosaic of contemporary views (pp. 54-55). Upper Saddle River, NJ: Pearson Education, Inc.
References: