SEO & SEM Collaboration

SEO & SEM Let's Work Together 10 Lessons from Disney Characters

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

2) Learn to Partner  It's possible to have different objectives and still work together.   When Media and SEO teams work together with content developers on keyword research we can better understand the customer problem we're trying to collectively solve, rather than doing research or defining personas in silos.

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

3) Create a Culture of Teamwork  Whistle while you work. Are people incentivized to work together? Are there collective goals reached a reflection of project success or are you defining success in silos?

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

4) Tell a great story  Account managers are like "content concierges" Forrester Research  Bring content developers in at the start of the campaign or project 

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

5) Know What it Takes to Win  Be realistic about the potential win and create reasonable expectations up front

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

6) Leverage Leadership  Someone has to own the project outcome, ask the question "who owns the outcome?"  Everyone on the team can be a leader.

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

7) Talent Diversification  Respect the different talents necessary to win.  If Technical SEO needs to respect content strategy (aka ranking isn't all that matters, Google doesn't buy stuff, customers do)  Analytics needs to have business objectives shared with them in the beginning not at the end.   

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

8) Allow for Change  There's more than just the way you've always done it  Come to the table with an open mind Make sure all team members and partners have a seat at the table  Test and learn

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

9) Deal with Fragmentation  Media fragmentation is reflective of agency or operational fragmentation  SEM might have the bigger budget, show how a more strategic investment might lead to better ROI  Fragmentation works in the short run, but not as well in the long run.

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

10) Words Matter  Use more words and fewer numbers in analysis  Not:  34% bounce rate  Rather:  Visitors who read more than 2 articles spent an increase of 37% on their vacation packages  Don't just talk about top-level statistics, talk about collective result over time to help define where to invest

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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SEO & SEM Collaboration

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Lisa Williams

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