SEO Case Study: Does it Make Business Sense to

Hire Search-tec to Optimize Your Website

for Search Engines?

SEO Case Study

All data is based on a

current Search-Tec client:

• Data spans 2009 & 2010

• Data blinded to cover

NDA

• Case Study Process

1. Review Pageviews

2. Analyze Incoming

Searches

3. SEO Program ROI

Calculation

4. Verdict

SEO Case Study: Pageviews

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

The SEO program delivered 629,802 additional incoming

pageviews to Client website compared to baseline.

450% increase in Pageviews over 24 Months

TREND LINE: Exponential

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

SEO Case Study: Incoming Searches

The SEO program delivered 57,883 additional incoming

searches to Client website compared to baseline.

Search Engines delivered a 225% increase in incoming Searches in 24 Months

Who Are All These Incoming Searchers?

Business Development

• Customers

• Potential customers

• Potential Partners

• Potential Distributors

Investors

• Institutional and Private

• VCs

• Fund Managers

Clinical

• Patients

• Referring Physicians

Public Relations

• Thought/Opinion Leaders

• Journalists writing a story related to your business

Human Resources

• Passive job seekers

• Industry talent

What about those 57,833 incoming searchers?

Where would these 57,833 incoming

searchers have gone if this Search-tec Client

had not hired us to search optimize their site?

Competitors!

SEO Case Study: ROI

• The SEO Program drove an incremental 57,883 incoming searches

• The SEO Program drove incremental 629,802 PVs. This is about 10

Pageviews per searcher - these are considered ‘heavy users’

• Cost Comparison for Search Engine Marketing (SEM): The Google

AdWords average medical keyword is $6.00 Cost Per Click (CPC)

• Google AdWords equivalent cost of generating this incremental traffic:

$347,298 (57,883 incoming searchers x $6.00)**

• Actual cost of this SEO program to Client in this timeframe: $22,500

• Return on Investment: 14.4 : 1

** Does not take into account the cost of administering and monitoring the AdWords SEM program, which can run into thousands of dollars per month.

SEO Case Study: Verdict

Question: Does it Make Business Sense to

Hire Search-tec to Optimize Your Website

for Search Engines?

* According to Nielsen: “Marketing ROI is, on average, about 1.09” Source: IS YOUR MARKETING INVESTMENT DELIVERING EXPECTED RETURNS? http://blog.nielsen.com/nielsenwire/reports/marketing-roi.pdf

Answer: Yes!

A demonstrated Marketing ROI of 14.4 when compared to the average

Worldwide Marketing ROI of 1.09*.

If you are doing any Marketing at all, Search-tec Website Optimization

should be part of your promotional plans!

Thank You!

For more information on how to optimize your website, please contact:

http://www.search-tec.com

Kevin O’Daniel

Principal

Phone: 415-203-1636

Email: kevin@search-tec.com