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1. rtb ad spend is growing fast. rtb will account for over $18.2billion of u.s. digital ad sales in 2018, up from just $3.1 billion in2013, growing at a compound annual growth…
1. programmatictaking overmarco bertozzi,president audience on demand emea & northamerica client services@m_bertozziwtfhappened?the world 2. a journey away from clicks…
8/10/2019 wtf programmatic 1/20thewtf dictionaryexplains, in plain english,the terms and tools ofprogrammatic advertising.digiday8/10/2019 wtf programmatic 2/202automation…
1. 'wtf is premium programmatic on the sell-side'? 2. why should “far” know the answer? 3. “premium?”what’s in a name? 4. as an industry we aren't…
1 wtf is programmatic? real time bidding cheap remnant inventory crappy inventory race to the bottom automation efficiency @carlkalapesi • technology can deliver benefits…
sponsored by wtf upfronts/newfronts table of contents 01 introduction 02 the upfronts: a brief history 06 the newfronts: a briefer history 11 the future 08 the newfronts…
wtf is programmatic advertising? digiday from the editors at digiday: an essential guide to the acronyms and underpinnings of modern digital advertising systems ®presented…
wtf is programmatic advertising? digiday from the editors at digiday: an essential guide to the acronyms and underpinnings of modern digital advertising systems 01. wtf is…
© 2014 dataxu, inc. all rights reserved. programmatic ecosystem display echosystem programmatic ecosystems market players adnetworks online media agencies demand – side…
get with the programmatic debunking the industryâs most common myths ten myths in programmatic 1 2 3 4 5 6 7 8 9 10 1 programmatic will inevitably lead to the death of the…
âbiggest challenges in programmaticâ the promise of programmatic programmatic tv targeting age/gender age/gender behavioral/ psychographic data sources nielsen nielsen,…
1. wtf is attributionjenny kirby 2. 2 3. the last click is not the whole story31 2 3 4 5conversionthe last click here is direct to site – it doesn’t mean the other clicks…
1. wtf is programmatic? 8.8.17 2. about me 2 senior media strategist the media kitchen 3. agenda 3 • programmatic overview • how does it work? • dco • q&a 4.…
1. wtf is ad fraud?richard foan11th november 2014tcommunications and innovationsmarketingpresentations2014wtf uk 2014 2. “concerns over ad fraud, viewability and overall…
1. Мифы об rtb и programmaticИгорь Нагорнов, sales director 2. Миф #1:programmatic –это rtb 3. Миф #2:programmatic –это«игра с нулевым…
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* source: fourth source, iab 13
siegfried stepke köln, 9.11.2016 [email protected] seite 5 performance display optimierungtraffic analyse in einer multichannel welt was ist programmatic? marketing
360i template absolut oak how absolut found value in programmatic wtf programmatic december 2016 1 an international group staff members 18,523 of profit from recurring operations…
1. wtf is my yieldstrategy?risk vs. rewardelaine dela cruz - digital trading directordennis publishing 2. 3 things1. risk vs. reward: 10 questions that shaped our approachto…