SARSSM Using Social Media to Make a Difference

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Post on 02-Feb-2015

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SARSSM explains to Social Media Breakfast Maine how they use Facebook to interect with their fans, volunteers and members and to promote events.

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<ul><li> 1. Using Social Media to Make a Difference! </li> <li> 2. <ul><li>Sexual Assault Crisis &amp; Support Center providing services in Cumberland &amp; York Counties </li></ul><ul><li>Advocacy and support services </li></ul><ul><li>Awareness and prevention programs </li></ul><ul><li>Outreach and community organizing </li></ul></li> <li> 3. <ul><li>To strive for a world without sexual violence </li></ul><ul><li>To be proactive &amp; reactive </li></ul><ul><li>To partner with others committed to our vision </li></ul><ul><li>To celebrate &amp; advocate for personal growth </li></ul><ul><li>&amp; social change through adversity </li></ul></li> <li> 4. <ul><li>Direct Services </li></ul><ul><li><ul><li>24-hour crisis &amp; support line </li></ul></li></ul><ul><li><ul><li>Support groups </li></ul></li></ul><ul><li><ul><li>Advocacy </li></ul></li></ul><ul><li>Outreach </li></ul><ul><li><ul><li>Homeless Programs/Services to Incarcerated Women </li></ul></li></ul><ul><li><ul><li>Community collaboration/organizing </li></ul></li></ul><ul><li>Education/Awareness </li></ul><ul><li><ul><li>School-based education program </li></ul></li></ul><ul><li><ul><li>Community Education </li></ul></li></ul><ul><li><ul><li>Professional Training </li></ul></li></ul><ul><li><ul><li>ALL OUR PROGRAMS ARE FREE!! </li></ul></li></ul></li> <li> 5. <ul><li>Difficult/Complicated issue to talk about </li></ul><ul><li>Expertise in service provision, not marketing </li></ul><ul><li>Competition </li></ul><ul><li>Scarce resources </li></ul><ul><li>$$$$$ </li></ul></li> <li> 6. <ul><li>Free </li></ul><ul><li>Easy to Use </li></ul><ul><li>Access to our constituency </li></ul><ul><li>Promote the good work we do </li></ul><ul><li>Opportunity to reinforce messages/branding </li></ul><ul><li>Takes away the scary by demystifying who we are and what we do </li></ul><ul><li>Connect to allies </li></ul></li> <li> 7. <ul><li>Share agency information </li></ul><ul><li><ul><li>Services </li></ul></li></ul><ul><li><ul><li>Events </li></ul></li></ul><ul><li><ul><li>Fundraising </li></ul></li></ul><ul><li><ul><li>Announcements </li></ul></li></ul><ul><li><ul><li>Websites </li></ul></li></ul><ul><li>Start conversations </li></ul><ul><li><ul><li>Question of the week </li></ul></li></ul><ul><li>Highlight news stories </li></ul><ul><li><ul><li>Access to national and local news stories relevant to the issues </li></ul></li></ul><ul><li>Link to blogs </li></ul><ul><li><ul><li>Posting of blogs discussing issues relevant to our mission </li></ul></li></ul><ul><li>Not used for service provision </li></ul><ul><li>24-hour Crisis &amp; Support Line: 1.800.313.9900, TTY: 1.888.458.5599 [email_address] PLEASE NOTE: This page does not get checked every day, so if you need an immediate response please call our Crisis &amp; Support Line at the number above. </li></ul></li> <li> 8. <ul><li>CHOCOLATE!!!!! SARSSM largest fundraiser, the Chocolate Lovers Fling has its own page! </li></ul><ul><li><ul><li>Trivia and Fun Facts </li></ul></li></ul><ul><li><ul><li>Highlighting Chocolatiers </li></ul></li></ul><ul><li><ul><li>Information about the event </li></ul></li></ul><ul><li><ul><li>Questions to supporters, i.e. Brownies or Tortes? </li></ul></li></ul><ul><li><ul><li>Use FB page as part of sponsorship benefits </li></ul></li></ul><ul><li><ul><li>Link to fundraising &amp; agency websites </li></ul></li></ul><ul><li>Online Auction </li></ul><ul><li><ul><li>Use agency FB page as a way to highlight items </li></ul></li></ul><ul><li><ul><li>Direct traffic to auction website </li></ul></li></ul><ul><li><ul><li>Solicit auction items </li></ul></li></ul></li> <li> 9. <ul><li>TAKE BACK THE NIGHT! A large community event sponsored by SARSSM. </li></ul><ul><li>Has its own FB page </li></ul><ul><li>Generate excitement about the event </li></ul><ul><li>Get the word out </li></ul><ul><li>Start conversations about the issues and/or theme of the event last years theme was Take Back the Night, Take Back the Media </li></ul><ul><li>Recognize community partners </li></ul></li> <li> 10. <ul><li>Identify a point person as the admin and to keep information current </li></ul><ul><li>Generate interest from other staff we do this at staff meetings </li></ul><ul><li>Share posts from your community partners FB pages </li></ul><ul><li>Encourage your friends to invite others to like your page </li></ul><ul><li>Ask staff, volunteers, board members, and other supporters to comment. </li></ul><ul><li>Make it fun! </li></ul></li> </ul>