sarssm using social media to make a difference
DESCRIPTION
SARSSM explains to Social Media Breakfast Maine how they use Facebook to interect with their fans, volunteers and members and to promote events.TRANSCRIPT
Using Social Media to Make a Difference!
Sexual Assault Crisis & Support Center providing services in Cumberland & York Counties
Advocacy and support services
Awareness and prevention programs
Outreach and community organizing
To strive for a world without sexual violence
To be proactive & reactive
To partner with others committed to our vision
To celebrate & advocate for personal growth & social change through adversity
Direct Services◦ 24-hour crisis & support line◦ Support groups◦ Advocacy
Outreach◦ Homeless Programs/Services to Incarcerated Women◦ Community collaboration/organizing
Education/Awareness◦ School-based education program◦ Community Education◦ Professional Training
ALL OUR PROGRAMS ARE FREE!!
Difficult/Complicated issue to talk about Expertise in service provision, not
marketing Competition Scarce resources $$$$$
Free Easy to Use Access to our constituency Promote the good work we do Opportunity to reinforce messages/branding Takes away the “scary” by demystifying
who we are and what we do Connect to allies
Share agency information◦ Services◦ Events◦ Fundraising◦ Announcements◦ Websites
Start conversations◦ Question of the week
Highlight news stories◦ Access to national and local news stories relevant to the issues
Link to blogs◦ Posting of blogs discussing issues relevant to our mission
Not used for service provision24-hour Crisis & Support Line: 1.800.313.9900, TTY: 1.888.458.5599
[email protected] NOTE:
This page does not get checked every day, so if you need an immediate response please call our Crisis & Support Line at the number above.
CHOCOLATE!!!!! SARSSM largest fundraiser, the Chocolate Lover’s Fling has it’s own page!◦ Trivia and Fun Facts◦ Highlighting Chocolatiers◦ Information about the event◦ Questions to supporters, i.e. “Brownies or Tortes?”◦ Use FB page as part of sponsorship benefits◦ Link to fundraising & agency websites
Online Auction◦ Use agency FB page as a way to highlight items◦ Direct traffic to auction website◦ Solicit auction items
TAKE BACK THE NIGHT! A large community event sponsored by SARSSM.
Has it’s own FB page Generate excitement about the event Get the word out Start conversations about the issues and/or
theme of the event … last year’s theme was “Take Back the Night, Take Back the Media”
Recognize community partners
Identify a point person as the admin and to keep information current
Generate interest from other staff … we do this at staff meetings
Share posts from your community partners’ FB pages
Encourage your “friends” to invite others to “like” your page
Ask staff, volunteers, board members, and other supporters to “comment”.
Make it fun!