sales management project

PROJECT REPORT

PRODUCT & PRICING STRATEGY

SUBMITTED TO:

PROF. AGHA MEHMOOD ALI

SUBMITTED BY:

SHEIKH QASIM ZIA L1F08BBAM2006

SULTAN NAEEM DAR L1F08BBAM2003

AMMAR ALI NAQVI L1F08BBAM0029

FAHAD ALTAF L1F08BBAM2215

ZEESHAN SALEEM L1F08BBAM0066

JUNAID JAVAID L1R08BBAM2001

Section: “A”

Submission date: June 2, 2012

Product selected for alternate sales channel:

Everyday tea whitener

Table of contents

Acknowledgement……………………………………………………………………………4

Executive Summary………………………………………………………………………….5

Company profile……………………………………………………………………….…….6

Target market……………………………………………………………………………..….9

Positiong………………………………………………………………………………….…..11

Goals and objectives……………………………………………………………………...…..12

Consumer behavior………………………………………………………………………...…13

New idea development……………………………………………………………………….14

SWOT analysis……………………………………………………………………………....15

Product life cycle…………………………………………………………………………….16

Price………………………………………………………………………………………….17

Operational procedure……………………………………………………………………….18

Sales Force…………………………………………………………………………………..21

Promotional plans………………………………………………………………………..….22

Placement structure(POC’s ND pjp)………………………………………………………..23

Acknowledgement:

With the start of this project of sales management we are grateful to Allah who provided us with

such an exploring abilities and capabilities that we can prove them in all aspects of life. We are

thankful to our course instructor professor “Agha Mehmood Ali” who provides us with the

opportunity to gain experience in practically implementing the theory and guide us in an

authentic way to complete this project. This project would not only help us in our educational

career but also it enhances our sales management skills and we can’t ignore its importance.

I am really thankful to our families who support us in all our work. They are really valuable for

us for being providing financial, non-financial and moral support.

Executive Summary:

With the start of this project we cover every aspect regarding the development of alternate sales

channel for Everyday tea whitener. we develop goals and objectives for alternate sales channel,

develop target market and positioning, do a SWOT analysis, mention future strategies regarding

product life cycle stages and suggest prices for the new SKU’s of Everyday for our alternate

sales channel.

Apart from that we also mention the operational procedures and standard operating procedurs,

working of sales force, suggest promotional palns, develop more than 1000 POC’s in Lahore for

alternate sales channel and also develop placement structure. With all these aspects we cover all

aspects a company might consider while developing alternate sales channel.

The executive summary is concerning the summary of our project report. The detail of all the

above mention points are discussed in detail in coming pages.

Company Profile:

Nestlé Pakistan operates in many ways but people, products and brands are the main flag bearers

of the Company’s image, and we continue to enhance the quality of life of people.

Nestlé Pakistan now operates the biggest milk collection operation in Pakistan, Currently; Nestlé

Pakistan collects milk from an estimated 190,000 farmers spread over 145,000 sq Km's in the

province of Punjab and Sindh.

Nestlé believes in creating shared value and is committed to the communities it works and lives

with. In Pakistan, the company is working closely with the communities in areas related to

Nutrition, Water and Rural Development, and continues to enhance the quality of life of people

throughout its value chain.

Vision of Nestle

Nestlé’s global vision is to be the recognized leading Nutrition, Health and Wellness Company.

Nestlé Pakistan subscribes fully to this vision of being the number one Nutrition, Health, and

Wellness Company in Pakistan. In particular, we envision to;

Lead a dynamic, passionate and professional workforce – proud of our heritage and positive

about the future.

Meet the nutrition needs of consumers of all ages – from infancy to old age, from nutrition to

pleasure, through an innovative portfolio of branded food and beverage products of the highest

quality.

Deliver shareholder value through profitable long-term growth, while continuing to play a

significant and responsible role in the social, economic, and environmental sectors of Pakistan.

Mission statement of Nestle:

To positively enhance the quality of life of the people of Pakistan by all that we do through our

people, our brands and products and our CSV activities.

Ambition of Nestle:

To be the leading Nutrition, Health and Wellness Company in Pakistan..

Permissible Business Activities

Briefly, company can engage in processing, packaging, manufacturing, sale, import and export

of food and beverage items.

Company Registration Number: 0006661

National Tax Number: 0225862-5

SKUs

For your convenience NESTLÉ EVERYDAY is available both in powder and liquid forms:

1000g pouch, 400g pouch, 175g bag-in-box, 200ml UHT pack

Nestle product portfolio:

Target market:

Currently Everyday is Targeting its market in a good way but as a company continue to exist

while facing competition, it must grow persistently and one of the ways to grow is developing

alternate sales channel for Everyday tea whitener so for this purpose a company must focus on

how to reach potential customers and this can be done through by properly identifying target

market. For the purpose of alternate sales channel for Everyday tea whitener the target market is

based on HORECA (hotels, offices and restaurants)

We select the target market for the Alternate sales channel of Everyday on the basis of segmentation

Geographic:

Country: Pakistan

City: Lahore

Region: North and south region

Density: Urban

Size of population 10,000,000

climate Extreme hot and cold

Demographic:

Age 25+

income 30k+

Psychographics:-

Social class: Upper, upper middle

Activities Working and professional

Behavioral:

Occasion: Regular or daily user.

User status Regular or daily user.

Benefits: Convenience

Hotels:

We will provide big SKU of Everyday tea whitener to hotels as the consumption pattern

of hotels are in bulk.

Offices:

We will also target offices as Everyday consumption of tea in offices are two cup per

person in working hours so big offices can be our potential target market for Everyday

tea whitener.

Restaurants:

In restaurants, people use to drink tea during hi-tea and after lunch. So our target market

will also include restaurants.

Cafes,

Similarly, Café’s provide tea as a beverage and recognizing the fact that they use milk for

tea in high quantity we will also cater them.

Others:

Others include small shops, service stations, NGO’s, police stations, government offices

etc

Positioning:

Everyday alternate sales channel positioning is

“To add convenience to your quest for soothing Everyday tea break so that you work the way

you enjoy it”.

The positioning of Everyday tea whitener is ideal for its target market of alternate sales channel

and that is that “Everyday” is providing convenience to its targeted customers through providing

SKU’s of different sizes complying the needs of its customers at their door steps on weekly

basis. As we will provide vending machines which will automatically make a blend tea using

Everyday powder tea whitener with in less time i.e. 5 cups per minute that’s mean that getting a

tea outside a home is now no more hectic. This vending machine placed at hotels, cafes and

restaurants can also be use for self service as in case of hi-tea and tea timings which will provide

great convenience.

Goals and objectives of alternate sales channel

Goals:

1. To increase the sale volume

2. To increase brand loyalty

3. To cater untapped markets (HORICA)

4. To develop more point of consumptions

5. Be the first choice of customers

Objectives:

1. Develop 2-3 top SKUs

2. To provide better services

3. Provide convenience at low price

4. Provide vending machines at 300 POC’s initially

5. To add 3000-4000 POC’s in major cities of Pakistan in one year.

Consumer behavior in tea whitener industry:

The consumption of tea is become a part of Pakistani culture and its consumption is increasing

every year. A survey report suggests that average consumption of tea in Pakistan is about 1kg per

capita and Pakistan has a market of over 140 to 170 million kg for black tea. The way the tea is

used in Pakistan is totally different from its origin of black tea without milk but in Pakistani

culture the concept of tea is nearly incomplete without the use of milk in it.

Recognizing the demand of tea in Pakistan nestle launch Everyday tea whitener for ease and

convenience. So, as the concept was unique it was widely accepted for office use and some

percentage at home. Although nobody could ever think of tea whitener ten years back but now it

is readily available and with the increasing consumption of tea in Pakistan, nestle Everyday tea

whitener demand is also increasing especially in urban areas.

The Pakistani culture is so much strong in tea consumption that normally everyone at least

offers a tea of cup to his guests and in offices, houses and shops everywhere tea being used at

least twice a day. Moreover college and university going students develop a trend toward this

beverage and feel relax after drinking it. With this increasing trend and many other factors like

that tea is good for health as it contain anti-oxidants the tea is widely acceptable among health

conscious people.

With the advent of Everyday tea whitener, the convenience is much and you make a cup of tea

with in minutes and in urban areas its consumption is increasing and there is an opportunity to

create many point of consumptions like hotels, restaurants, tea stalls and cafes. Interestingly,

Pakistani consumers pay more attention to the quality and blend of the tea leaves than to the milk

used in it. Given this environment, Nestle must be look forward to increase its market share by

developing alternate sales channel for it. The brand will show strong growth pattern with a great

promise in the future.

New idea development

Idea generation:

Idea of new sales channel was the result of prerequisite of the goals of the company to grow. So,

the development of alternate sales channel for Everyday tea whitener is to pursue growth and

cover the untapped markets for tea consuming target market in hotels, cafes, offices, restaurants

and cafes

Internal idea sources:

We send the proposal to R&D (research and development) department of Nestle “Everyday” tea

whitener to conduct a research on new idea generation for growth of the company. So, they

conduct research from the users of the Everyday .most of the users of Everyday tea whitener in

offices and restaurants when asked about that how “Everyday” can provide convenience to you

in using tea whitener for your daily use? After a depth interviews from many of the users of the

Everyday R&D of Nestle conclude that we need to develop alternate sales channel for our

current and prospect customers because the sample population of our research was concern about

the free delivery of the Everyday tea whitener

Idea screening:

After involving customers in idea generation for the Everyday tea whitener we got two ideas

Free delivery of Everyday tea whitener SKU’s at their offices.

Provide smaller SKU of Everyday according to need of tea whitener for one cup of tea.

After getting these ideas for Everyday tea whitener, we screen the idea on the basis of future

growth potential,

the cost effectiveness

feasibility of idea

We than finalize that alternate sales channel development is feasible for

company in which company will directly deliver it product to its target

consumers on the basis of point of consumptions (POC’s). We will also consider restaurants,

cafes and restaurants as the POC’s for the alternate sales channel as we are providing in bulk

packs and considering the HORECA will help company to achieve economies of scale and

economies of scope by using the distribution system of Nestle water to some extent.

SWOT analysis:

Product life cycle:

Introduction stage:

Presently we are in introduction stage. In introduction, we are introducing only 2 SKU’s. For 2kg

pack we are charging premium pricing as we are providing value added services to our

customers. But for 5kg pack we will charger skimming pricing as the target market of 5 kg pack

are key-accounts i.e. hotels, restaurants and cafes

Separate sales force

CRM (customer data base)

POC’s are easy to

approach

Value added service

High logistic cost

Difficult to handle bigger

SKU’s

Develop more SKU’s for

same POC’s

Increase target market for

ASC

Entrants of Competitors

Bargaining power of

buyers

Increasing transportation

cost

Growth stage:

The transition time for nestle Everyday alternate sales channel from introduction to growth will

be less as it is a well known brand with already many users. In growth stage we will use the

revenues to grow (market expansion) and we will increase the alternate sales channel throughout

the country.

Maturity stage:

At maturity, we will introduce new SKU’s like 8 gm SKU for one cup tea and other. We will use

promotional strategies and provide price off’s to our customers.

Price:

As alternate sales channel of Everyday is providing in bulk quantity so the cost of packaging

will be saved. On the basis of this cost reduction we will provide the new 2kg pack of Everyday

tea whitener for RS. 1,040. As the packaging and promotional cost is less in this alternate sales

channel so Everyday will still make high profits out of it. For 5kg pack for our key accounts the

price is Rs. 2,250 because key accounts will only be our customers if we will provide them at

reduced price.

packaging Price Per gram cost Price / 2kg Price / 5kg

400g Rs. 225 0.56 1120 2800

1000g Rs.540 0.54 1080 2700

2000g Rs.

1000(suggested)

0.52 1040 2600

5000g Rs.

2400(suggested)

0.45 2250

Operational procedure:

For the operational procedure Everyday alternate sales

channel, it will set SOP’s (standard operating procedures)

so that all the work force know the criteria’s to operate the business.

SOP’s (standard operating procedures) for “Everyday” tea whitener alternate sales channel

Getting orders at POC’s

Getting Orders on phone

Warehousing/ stocking

Transportation/ delivery

Cash term payment/ payment conditions

Getting orders at POC’s:

Sales force of alternate sales channel will get orders on order filling form every time they deliver

product so that they better manage the availability of product next time they visit. Every visit

will be made exactly after week so orders will be taken for a weekly demand of the product.

Getting orders on phone:

Customers will be allowed to order on phone in case of extra need for “Everyday” tea whitener

other than normal weekly orders and we will cover this extra order by additional sales staff for

such orders by motorbike.

Warehousing/ stocking:

Everyday” tea whitener alternate sales channel will stock product in excess of the demand for a

week. Rather they will stock the SKU’s for two week so in case of emergency they would able to

cover the future demand.

Transportation/ delivery:

For the transportation purpose, we will appoint distributor who is having his own vehicles and

based on PJP we will deliver the demanded quantity on weekly basis.

Cash term payment/ payment conditions:

Payment conditions will be same for all and payment will be on cash basis and in case of key

accounts the credit term of one week will be allowed.

Sales Force

Sales force staff is very limited for the

alternate sales channel, as the company

is directly dealing with the points of consumption and the duty of sales force team is to ensure

the availability of stock on the particular Point of Consumption.

We have 200 Point of Consumptions in North Lahore and 200 in south region. We divide these

200 POCs in 2 different sectors with 100 Point of Consumptions each.

A SKU of 2 kg will be provided at each Point of consumption according to the demand and

usage the quantity can be increased.

Coverage for

north region

33

POC’s /

day

Sales staff

for north

12 POC’s/ 2

person per day

No. of vehicles

for north

3

Coverage for

south region

33

POC’s /

day

Sales staff

for south

12 POC’s/ 2

person per day

No. of vehicles

for south

3

Total 66/day,

400/week

Total Total 6

Promotional plans:

As Everyday is not new in market and for its alternate sales channel ATL activities will be very

limited. Besides for Promotional plans BTL activities will require.

Radio ads:

Radio ads will be played on famous radio stations like 89, 91, 106.2 and 107.4 in different

timings of the day especially in the morning

Vending machines on cost or on installments:

We will provide vending machines or electric kettles based on the consumption pattern of the

consumers on cost price and in installments.

Special discounts for key accounts

Special discounts for key accounts will be provided on the basis of quantity.

Telemarketing

We will also do telemarketing by getting the numbers from different sources like yellow pages

and mobile companies.

Ads in business magazines and newspapers

Keeping in view the target market for alternate sales channel we will give newspaper ads

especially in business newspapers or business magazines

Sponsorships for events:

To develop PR we will sponsor events

Placement structure:

Point of consumption for Northern Lahore:

The P.O.C’s of Northern Lahore have been divided into five categories namely:

1. Restaurants,

2. Businesses,

3. Banks,

4. Services Stations and

5. Others (educational institutions, hospitals, police stations, eidhi centres etc)

The number of POC’s we develop for North Lahore is more than 1000 but currently we are

focusing on 200 of them. Rest of them will be for future reference. Remaining 800 POC’s are

attached separately.

Here is a list of P.O.C which falls under Northern Lahore.

1. Cafe La Carte 2. Chopsticks 3. Cock 'N' Bull (Defence) 4. GoGo Restaurant 5. Khabe Restaurant 6. Kitchen Cuisine (Defence) 7. Lahore Chatkhara (Defence H) 8. Lahore Chatkhara (Defence Market) 9. Little Chef 10. Masoom's Coffee & Bake 11. NetSol Cafe 12. OPM - The Food Club 13. Peru's Cafe 14. Planet Cafe 15. Al-Nakhal (Johar Town) 16. Bread & Beyond (Defence CC) 17. Bread & Butter 18. Cafe 90 19. Cafe Forest 20. Cafe Heartbeat 21. Cafe Pizzario 22. Cafe Senso

23. Cafe Xcess (Babar Market) 24. Cakes & Bakes (Amar Sadhu) 25. Cakes & Bakes (Architect Society) 26. Cakes & Bakes (Faisal Town) 27. Cakes & Bakes (Johar Town L) 28. Cakes & Bakes (PGECHS) 29. Cakes & Bakes (Raja Market) 30. California Grill 31. Canal Restaurant 32. Capri Halwa Puri 33. Caspian Sea 34. Chez Nur 35. Ciro's Pomodoro 36. Club Havana 37. Dream Lounge 38. English Tea House 39. Fresh Inn (Model Town Link) 40. Gloria Jean's Coffees (Defence C) 41. Gourmet Bakers (Al-Noor) 42. Gourmet Bakers (Barkat Market) 43. Gourmet Bakers (Defence Z) 44. Gourmet Bakers (Faisal Town D) 45. Gourmet Bakers (Gulberg) 46. Gourmet Bakers (Johar Town B) 47. Gourmet Bakers (Johar Town F) 48. Gourmet Bakers (Johar Town) 49. Gourmet Bakers (Model Town A) 50. Gourmet Bakers (PGECHS) 51. Gourmet Bakers (Zahoor Elahi) 52. Hot Spot (Gaddafi) 53. Jammin Java (Johar Town) 54. Lahore Grill 55. Luciano's (Ammar Belal) 56. Nando's (Defence) 57. Olive Grill 58. Pakistan Navy Officers' Mess 59. PU Students & Teachers Cafeteria 60. Ravi Kabana 61. Red Rock 62. Rehman Rajput Caterers (Johar Town) 63. Salt 'n Pepper (Faisal Town) 64. Sheikhoo Restaurant (MM Alam) 65. Shezan (Barkat Market) 66. Shezan (Liberty)

67. Shezan Bakers (Johar Town F) 68. Silver Spoon

69. Smokies (Model Town) 70. Star Bakers (Johar Town) 71. Subway (Defence Y) 72. Tabaq (Gulberg) 73. Tai Wah 74. Taste Point (Faisal Town) 75. The Duke Restaurant and Cafe 76. The Sphinx Lounge 77. The Spice Ship 78. Veranda Bistro 79. Windmills Restaurant 80. World Fashion Cafe 81. YUM Chinese & Thai Restaurant 82. Ze Grill (Mini Golf) 83. ABN Amro (Gulberg) 84. Bank of Punjab (Defence Z) 85. Bank of Punjab (Garden Town) 86. Bank of Punjab (Johar Town A2) 87. Bank of Punjab (Johar Town G) 88. Bank of Punjab (MM Alam) 89. Bank of Punjab (Model Town Link) 90. Bank of Punjab (Model Town) 91. Citibank (Defence Z) 92. Citibank (Garden Town) 93. Citibank (Gulberg) 94. Dawood Islamic Bank (Hussain Chowk) 95. Faysal Bank (Barkat Market) 96. Faysal Bank (Defence Z) 97. Faysal Bank (Gulberg Main) 98. Faysal Bank (Johar Town G) 99. Faysal Bank (MM Alam) 100.Faysal Bank (Model Town) 101.Habib Bank (Defence S) 102.Habib Bank (Defence Z) 103.Habib Bank (Garden Town) 104.Habib Bank (Gopal Nagar) 105.Habib Bank (Guru Mangat) 106.Habib Bank (Johar Town G) 107.Habib Bank (Main Market) 108.Habib Bank (Model Town A) 109.Habib Bank (Model Town) 110.Habib Metropolitan Bank (Defence Z)

111.Habib Metropolitan Bank (Gulberg) 112.HSBC (Gulberg) 113.HSBC (Model Town) 114.Muslim Commercial Bank (Barkat Market)

115.Muslim Commercial Bank (College Road) 116.Muslim Commercial Bank (Defence Z) 117.Muslim Commercial Bank (Faisal Town) 118.Muslim Commercial Bank (Firdaus Market) 119.Muslim Commercial Bank (Johar Town A) 120.Muslim Commercial Bank (Johar Town) 121.Muslim Commercial Bank (Main Market) 122.Muslim Commercial Bank (Model Town) 123.Muslim Commercial Bank (Qainchi) 124.Muslim Commercial Bank (Walton) 125.Muslim Commercial Bank Ltd 126.National Bank (Amar Sadhu) 127.National Bank (Barkat Market) 128.National Bank (Defence Y) 129.National Bank (Defence Z) 130.National Bank (Model Town) 131.National Bank (Punjab University) 132.National Bank (Walton) 133.Royal Bank of Scotland (Defence Y) 134.Royal Bank of Scotland (Gulberg) 135.Royal Bank of Scotland (Hussain Chowk) 136.Standard Chartered Bank (Barkat Market) 137.Standard Chartered Bank (Defence T) 138.Standard Chartered Bank (Defence Z) 139.Standard Chartered Bank (Gulberg) 140.Standard Chartered Bank (Johar Town G) 141.Standard Chartered Bank (Model Town) 142.Standard Chartered Bank (Peco Road) 143.Standard Chartered Bank (PIA Society) 144.Standard Chartered Bank (Walton)145.Aadil Hospital 146.Abid Majeed High School 147.Achievers Guild 148.Alliance Francaise 149.Allied School (Harbanspura) 150.American International School System 151.Arif High School 152.Army Medical Complex (RA Bazar) 153.Army Public School for Boys 154.Army Public School for Girls 155.Battlefield Paintball 156.Beaconhouse National University

157.Beaconhouse School (Askari 10) 158.Cantonment General Hospital 159.Cantonment Magistrate 160.Cantt Model High School

161.Cantt Public School 162.Cathedral Higher Secondary School 163.CIDPUSA Foundation 164.Citizen-Police Liaison Committee 165.CMH Lahore Medical College 166.Combined Military Hospital (CMH) 167.Controller of Military Accounts 168.Daewoo Terminal (Defence 1) 169.Daffodils Junior School Defence Club (Defence R) 170.Dentairecare Dental Surgery 171.Dharampura Police Station 172.Fortress Bowling Alley 173.General Post Office (Cantt) 174.Govt College for Women (Ghaziabad) 175.Govt Degree College for Women (Dharampura) 176.Govt High School (Wagah) 177.Govt High School for Girls (Tajpura) 178.Gymkhana Health Club 179. Ikram Hospital 180.Lahore American School 181.Lahore College of Arts & Sciences (Burki Campus) 182.Lahore Continental Hotel 183.Lahore Garrison Education System 184.Lahore Grande 185.Lahore Gymkhana 186.Lahore School of Economics 187.NADRA (Cantt) 188.NADRA (Defence 1) 189.NADRA (Fortress) 190.National Grammar School 191.National Hospital 192.PAF Intermediate College 193.PAF Officers Mess 194.Pakistan Customs (Wagah) 195.Punjab Secretariat 196.Qasr-e-Noor 197.RA Bazar Police Station 198.Sarai Hotel 199.Services Club 200.Services Club Banquet Hall 201.Services Club Guest House 202.Services Club Library 203.South Asia University 204.Sozo World Cinema 205.Surgimed Hospital 206.The Lyceum

207.The Residency Hotel

Placement structure:We have divided our northern region in six Divisions. This is done to ease our permanent journey plan for our sales personnel.Amongst our PJP we have shortlisted these locations to focus our attention onProper journey plan:

1st area division Defence:

All blocks of defence

2nd area Gulberg :

Gulberg area, barkat market

3rd division model town:

Model town, faisal town, maulana shoukat ali road

4th division johar town:

Jauhar town all blocks

5th division township:

township, peco road and all connecting areas

6th division Wapda town:

PIA society, wapda town and other areas nearby

PJP Basic plan for north region:

Our target market is well defined above according to our POCs we divide our POCs in 6 different sectors and every sector have an average 7 to 8 areas so one person should have to cover its sector in one week so in this aspect he have to cover one area per day so according to our plan 7 people a day covers 7 areas a day and through these projections they covers 200 POCs in one week.

Point of Consumption for South region:

1. Aitchison college Mall road2. Jung office davis road3. GC unicersity Mall road4. Pc hotel mall road

5. Avari mall road6. Bank of Punjab mall road7. Punjab university old campus mall road8. Awan e adal mall road9. State bank Pakistan mall road10. Stock exchange mall road11. Sp city mall road12. GPO mall road13. Holiday inn LDA road14. Bundhu khan mall road15. Salt & pepper mall road16. Lahore high court mall road17. Secretariat mall road18. Assembly hall19. Wapda house mall road20. Habib bank mall road21. National bank mall road22. Bundhu khan mall road23. Salt & pepper mall road24. SNGPL office mall road25. Alhamra hall mallroad26. Governor house mall road27. Zoo Lahore mall road28. Race course park mall road29. Jinnah library mall road30. IG office Mall road31. Session court mall road32. PTCL headquarter mall road33. JS bank mall road34. Simba bank mall road35. Western union mall road36. Albaraka bank mall road37. Alfalah bank head office mall road38. Veternay university mall road39. Ganga ram hospital queens road40. Fatima Jinnah medical college queens road41. Gold and smith queens road42. Ubl bank urdu bazar43. Faysal bank biden road44. Ptcl office biden road45. Meo hospital anarkali

46. King Edward medical college anarkali47. Habib bank hall road 48. Ubl bank hall road49. The nation davis road50. Pressclub shimla pahari51. United bank davis road52. National bank Pakistan davis road53. NIB davis road54. Public service commission office davis road55. PIA davis road56. Lahore college for women jail road57. Kinnaird college jail road58. Apwa college jail road59. Cardiology jail road60. Sims college jail road61. Fmh shadman62. Cothm school shadman63. American lyceum64. Asfaq hospital jail road65. Services hospital shadman66. Nor clinic shadman67. Scholar college china chowk68. Ring road office shadman69. OMC jail road70. Farooq hospital iqbal town 71. Sheikh zaid hospital iqbal town72. UHS iqbal town73. Habib metropolitan bank iqbal town74. Post office iqbal town75. Habib bank iqbal town76. National bank iqbal town77. United bank limted iqbal town78. Standard chaterd bank iqbal bank79. Faysal bank iqbal town80. Mcb bank iqbal town81. Habib bank sabzazar82. Habib bank gulshan ravi83. Allied school gulshan ravi84. American lyceum gulshan ravi85. Interwood furniture multan road86. Ubl bank samna bad

87. Allied bank Mustafa town88. Standard chartered gulshan ravi89. Haq arthopaedic hospital samnabad90. Social security office muslim town91. Laurel bank public school slamat poora92. Laurel homes school salamat pura93. LGS school link road94. Society public school link road95. Shalimar college Shalimar town96. Pakistan mint Gt road97. Bata factory Gt road98. Interwood furniture Gt road99. Queens college harnbanspura100. Ghurki hospital BRB canal101. Skyland Canal road102. Ptcl office Gt road103. Ptcl office 2 Gt road104. National bank Shalimar town105. Meezan bank daroghawala chowk106. Alfalah bank daroghawala107. Alfalah bank baghban pura108. NIB bank link road109. Virtual university link road110. Ubl bank daroghawala chowk111. Eastern leather sheikhupoora road112. PNT leather sheikhupoora road113. Royal leather sheikhupoora road114. Honda atlas sheikhupura road115. Faysal bank salamat pura116. Virtual university canal bank117. Lahore college of commerce Gt road118. Nadra office Gt road119. PTV office Gt road120. Allied bank bund road121. Ubl bank bund road122. Ubl bank shadbagh123. Ptcl office shadbagh124. Allied school shadbagh125. Lasani restaurant mcleod road126. Tabaq mcleod road127. Nadra office abbott road

128. Dunya tv Abbott road129. Passport office abbott road130. Allied bank abbott road131. Wordcall office abbott road132. Wateen office abbott road133. Shaheen complex abbott road134. Faysal bank ravi road135. Bank alfalah shahdarah136. Lady valingdon hospital ravi road137. Shezan factory multan road138. Masterpaint multan road139. Benz factory multan road140. Toyata factory multan road141. Pak hero multan road142. Super asia multan143. Lahore hotel mcleod road144. Allied bank mcleod road145. Faysal bank mcleod road146. Standard charterd bank mcleod road147. Queen marry college garhi shah148. Convent of jesus and marry garhi shahu149. Pujab college of computer sciences garhi shahu150. Quaid college garhi shahu151. Saradar riaz college garhi shahu152. Islamia college civil lines153. Islamia college cooper road154. Islamia college railway road155. Lurel bank public school Gt road156. Diyal singh college lakshmi chowk157. MAO college secretariat158. Punjab college ichra159. Punjab college harbanspoora160. Allied school shadbagh161. Comprehensive school ghoray shah162. St Anthony school shimla pahari163. Naml university alhamra hall164. Punjab university campus road165. Punjab group of colleges ichra166. Punjab law college muslim town167. Science college wahadat road168. Ambassador hotel davis road

169. Royal palm canal road170. Bakhtawar hotel abbot road171. Lasani hotel lakshmi chowk172. Dera hotel montgoomry road173. Chamber of commerece china chowk174. Family hospital safon wala chowk175. Yasir browst chaburji176. Food street anarkali177. Food street badshahi mosque178. Cookoos restaurant badshahi mosque179. Ravi chargha minar e Pakistan180. Punjab medical and dental college and hospital azam market181. Uet Lahore Gt road182. Warid office near haji camp183. Railway headquarters184. Empress tower shimla pahari185. Awan e iqbal opposite holiday inn186. Omer hospital hospital jail road187. Hailey college jain mandir188. HBL data sahib189. Mobilink head office jail road190. Railway station 191. CCPO queens road192. AIG insurance queens road193. Adam g canal road194. Roznama Sama canal road195. Roznama Masawat davis road196. Habib metropolitan bank bilal ganj197. National bank data sahib198. UBL bank badami bagh199. Honda display centre multan road200. SNGPL jia moosa201. Wapda office lakshmi chowk202. The educators Pakistan mint

Proper journey plan for south region:

1st area division mall road:

Davis road, LDA road, queens road, main mall road, anarkali, urdu bazaar, shimla pahari

2nd area railway station :

Abbot road, lakshmi chowk, mintgumri road, biden road, haji camp,railway headquarters

3rd division Iqbal town:

Multan road, iqbal town, samnabad, gulshan ravi, muslim town, campus road, Wahdat road , ichra, canal road,

4th division data sab sector:

Ravi road, shahdara, data sab, bilal ganj, minaret Pakistan, session court, choburji, jain mandar,

5th division jail road:

Shadman, jailroad, mazang, china chowk, race course, Jinnah garden,

6th division Shalimar town:

Darogahawala ,G.T road band road, harbanspura, BRB canal, mughalpura link road , shadbagh,

PJP Basic plan:

Our target market is well defined above according to our POCs we divide our POCs in 6 different sectors and every sector have an average 7 to 8 areas so one person should have to cover its sector in one week so in this aspect he have to cover one area per day so according to our plan 7 people a day covers 7 areas a day and through these projections they covers 200 POCs in one week.

sales management project

Documents