advertising, sales promotion and sales management 1 advertising, sales promotion and sales...

Download ADVERTISING, SALES PROMOTION AND SALES MANAGEMENT 1 ADVERTISING, SALES PROMOTION AND SALES MANAGEMENT

Post on 25-Jul-2020

1 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • 1

    ADVERTISING, SALES PROMOTION

    AND SALES MANAGEMENT

    1) Name of the Department: Advertising, Sales Promotion

    And Sales Management

    2) Year of Establishment : 1994

    3) Names of Programmes/Courses offered :- UG - B.A/B.Sc. (Major)

    4) Names of Interdisciplinary courses and the departments/units involved :

    NA

    5) Annual/semester/choice based credit system (programme wise): Annual Programme

    6) Participation of the department in the courses offered by other

    departments : NA

    7) Courses in collaboration with other universities, industries,

    foreign institutions, etc. : NA

    8) Details of courses/programmes discontinued : NA

    9) Number of Teaching posts : No Sanctioned post. One Course

    Co-ordinator and Guest Lecturers appointed by the Management.

    10) Faculty profile with name, qualification, designation, specialization,

    (D.Sc./D.Litt.)/Ph.D.,/M.Phil. etc.) :-

    Name Qualifica-

    tion Designation Specialization

    Years of

    Experience

    Smt. Sangeets

    Sen

    M.Sc

    (Economics)

    Course

    Co-ordinator

    International

    Trade 23 years

    Shri Sunil Kr.

    Chakraborty PGDM Guest Lecturer Marketing 17

    Shri Kalyan Kr.

    Mukherjee

    Chartered

    Accountant

    and Cost

    Accountant

    Guest Lecturer Finance 15 years

    Shri Probir Kr.

    Dey PGDM Guest Lecturer

    Marketing/

    Public Relation

    Communication

    25 years

  • 2

    Name Qualification Designation Specialization No. of years

    of Experience

    Shri Dipankar

    Mukherjee

    Master in

    Business

    Management

    Guest

    Lecturer

    Marketing

    Management 6 years

    Shri

    Sabyasachi

    Chatterjee

    Diploma in

    Visual Art

    (Equivalent to

    Masters)

    Guest

    Lecturer Visual Art 30 years

    Smt. Nandini

    Chakraborty PGDM

    Guest

    Lecturer

    Human Resource

    Management 4 years

    11) List of senior visiting faculty : NA

    12) Percentage of lectures delivered and practical classes handled (Programme wise) by temporary faculty : 65% – 70%.

    13) Student – Teacher Ratio (programme wise):

    Session Ratio

    2008 – 09 18:1

    2009 – 10 15:1

    2010 – 11 9.5:1

    2011 – 12 5.5:1

    2012 – 13 5:1

    2013 – 14 4:1

    14) Number of Academic support staff (technical) and administrative staff; sanctioned and filled : NA

    15) Qualification of teaching faculty with D.Sc/D.Litt/Ph.D/M.Phil/PG :

    Name Qualification

    Smt. Sangeeta Sen M.Sc (Economics) –University of Calcutta

    Shri Sunil Kr.

    Chakraborty

    Post-Graduate Diploma in Marketing (London),

    Certificate course in Sales Management and Higher

    Advertising (London)

    Shri Kalyan Kr.

    Mukherjee

    Chartered Accountant (London), Cost Accountant (India),

    Diploma in System Analysis & Design (London)

    Shri Probir Kr. Dey

    Post-Graduate in Management (Corporate programme),

    specialization in Marketing , IIM Kolkata

    Post-Graduate Diploma in Public Relations and

    Communication Studies, Bharatiya Vidya Bhavan.

  • 3

    Name Qualification

    Shri Dipankar Mukherjee

    Master in Business Management (Major :

    Marketing), Indian Institute of Social Welfare and

    Business Management (IISWBM), Kolkata.

    Shri Sabyasachi Chatterjee

    Diploma in Visual Art from Indian College of Art and

    Draftmanship, Rabindra Bharati University (Equivalent to

    Masters)

    Smt. Nandini Chakraborty Post Graduate Diploma in Management (HR), All India

    Management Association.

    16) Number of faculty with ongoing projects from (a) National

    (b) International funding agencies and grants received : Nil

    17) Departmental projects funded by DST-FIST, UGC, DBT, ICSSR, etc. and

    total grants received : NA

    18) Research Centre / facility recognized by the University : NA

    19) Publications :

    a) Publication per faculty :

     Shri Probir Kumar Dey :-

     Co-assistant to a publication titled, ―Enterprise and Entrepreneurship‖ for

    Techno Skill Development.

     Published 3 articles on Management and Entrepreneurship Development

    Programme.

    i) ―Practical Guidance on Entrepreneurship Skills‖ – MSME, 2011

    ii) ―Motivation : A Skill to Achieve Success‖ – Udyomi, Dec-Jan 2014

    iii) ―Skill Education – Pathway to Employability Careerism‖, Udyomi, 2013.

     Editor of ―Udyomi‖ : A quarterly Tabloid Published by Pranavananda

    Institute of Management and Technology, on Employable Skills,

    Entrepreneurship, Techno and Vocational Studies. ( 2008 – 2013)

     Shri Sabyasachi Chatterjee :

     2 articles in Tatthyasutra

     Articles in Annual Journals of Bhairav Ganguly College

     Articles in Annual Journals of Mrinalini Dutta Mahavidyalaya

     4 articles in Samaskritiki

    All articles are based in studies on Fine Arts and Folk culture and Arts.

     1 article in Academia : GMGC 2014; Vol 1 issue 1 – ―Bindoo Paksha Ved

    Chandra‖

  • 4

    b) Publication by student: Sutithi Banerjee in Academia:GMGC 2014,

    ―What‘s in a Name‖.

    20) Areas of consultancy and income generated : NA

    21) Faculty as members in National/ International Committees and Editorial

    Board

    i) Shri Probir Kumar Dey :-

     Co-ordinator of Skill Development Programmes – National Council of

    Vocational Training, Ministry of Labour and Employment, Government

    of India.

     Editor of ‗Udyomi‘ – a quality Tabloid Published by Pranavananda

    Institute of Management and Technology on Employable skills,

    Entrepreneurship, Techno and Vocational studies.

    22) Students projects :-

    (a) 100% (in-house projects) (b) 100% (internship)

    23) Awards/Recognitions received by faculty :-

    i) Faculty :- Smt. Nandini Chakraborty : Best Employee in HR

    Department, for Best Support for the year 2013, Otis Elevator Company

    (India) Ltd., Kolkata.

    ii) Students :-

     2008 – 09 :-

     National Level :- Titas Gupta 4th Prize, Regional Semi Finals of

    I-Create NFTE Business plan competition.

     College Level :- Annual Competition :- Harleen Kaur 3rd prize,English

    Recitation, Neha Banerjee 2 nd

    , Dance Recital

     2009 – 10 :-

     National Level :- Sneha Misra – Consolation prize , Regional Semi

    Finals of I-Create NFTE Business Plan competition

     State Level :- Essay competition :- ―Skill Education for Better

    Employment‖ organised by Khadi Village Industries Commission (KVIC)

    Kolkata (GOI) in association with PIMT under People Education

    Programme; 1 st Prize – Harleen Kaur, 2

    nd prize – Tanushree Ghosh,

    3 rd

    Prize – Pallabi Pal

  • 5

     2010 – 11 :-

     National Level :- Divya Dutta – 1st in Regional Semifinals, 2nd in

    National finals of I-Create NFTE Business Plan competition.

     State Level :- Essay competition : ―Initiative for Younger Generation

    Employment‖, organised by KVIC (GOI) and PIMT.

    2 nd

    Prize – Rohini Roy

    Debate Competition : ―Only education is necessary for employment‖

    organised by KVIC (GOI) and PIMT , 1 st prize Debika Sarkar.

     College Level :- Annual Sports :- Aditi Chatterjee & Tina Chakraborty –

    Doubles Badminton Champion.

     2011 – 12 :-

     State Level :- Essay competition : ―Gandhian Vision for Today‘s

    Growth‖.

    1 st prize – Tanmoyee Chakraborty. 3

    rd Prize – Meenakshi Mukherjee.

    Debate Competition : ―Acedemic Education Inadequate for Today‘s

    Employment‖. 1 st prize - Aditi Chatterjee , 2

    nd prize – Rohini Roy. Both

    were organised by KVIC (GOI) and PIMT

     College Level :- Annual Sports :- Aditi Chatterjee & Tina Chakraborty –

    Doubles Badminton Champion.

     2012 – 13 :-

     State Level :- Poster Competition Organised by Shri Sarada Math (Rashik

    Bhita) on the occassion of Swami Vivekannda‘s 150 th

    Birth Anniversary

    under project: ―Vivek Nikas/Vivek Jagriti Prokalpa‖. 2 nd

    Prize – Surmila

    Sen Roy, Special Prize : Shehnaz Parvin

     College Level :- Annual Sports :- Tina Chakraborty & Doyel Chanda –

    Doubles Badminton Champion.

     2013 – 14:-

     State Level :- Gender Sensitisation Programme ―Atrocities on Women

    Vis-avis Role of counseling‖ organised by GMGC and Samagam an

    NGO. Skit presentation: 1 st Prize – Best presentation (Dept.)

    Best performer – Sitithi Banerjee.

    iii) Recognitions : Krishti Karmakar, a first year student of the department

    got the opportunity to display her art work at an

Recommended

View more >