advertising, sales promotion and sales management 1 advertising, sales promotion and sales...

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ADVERTISING, SALES PROMOTION

AND SALES MANAGEMENT

1) Name of the Department: Advertising, Sales Promotion

And Sales Management

2) Year of Establishment : 1994

3) Names of Programmes/Courses offered :- UG - B.A/B.Sc. (Major)

4) Names of Interdisciplinary courses and the departments/units involved :

NA

5) Annual/semester/choice based credit system (programme wise): Annual Programme

6) Participation of the department in the courses offered by other

departments : NA

7) Courses in collaboration with other universities, industries,

foreign institutions, etc. : NA

8) Details of courses/programmes discontinued : NA

9) Number of Teaching posts : No Sanctioned post. One Course

Co-ordinator and Guest Lecturers appointed by the Management.

10) Faculty profile with name, qualification, designation, specialization,

(D.Sc./D.Litt.)/Ph.D.,/M.Phil. etc.) :-

Name Qualifica-

tion Designation Specialization

Years of

Experience

Smt. Sangeets

Sen

M.Sc

(Economics)

Course

Co-ordinator

International

Trade 23 years

Shri Sunil Kr.

Chakraborty PGDM Guest Lecturer Marketing 17

Shri Kalyan Kr.

Mukherjee

Chartered

Accountant

and Cost

Accountant

Guest Lecturer Finance 15 years

Shri Probir Kr.

Dey PGDM Guest Lecturer

Marketing/

Public Relation

Communication

25 years

2

Name Qualification Designation Specialization No. of years

of Experience

Shri Dipankar

Mukherjee

Master in

Business

Management

Guest

Lecturer

Marketing

Management 6 years

Shri

Sabyasachi

Chatterjee

Diploma in

Visual Art

(Equivalent to

Masters)

Guest

Lecturer Visual Art 30 years

Smt. Nandini

Chakraborty PGDM

Guest

Lecturer

Human Resource

Management 4 years

11) List of senior visiting faculty : NA

12) Percentage of lectures delivered and practical classes handled (Programme wise) by temporary faculty : 65% – 70%.

13) Student – Teacher Ratio (programme wise):

Session Ratio

2008 – 09 18:1

2009 – 10 15:1

2010 – 11 9.5:1

2011 – 12 5.5:1

2012 – 13 5:1

2013 – 14 4:1

14) Number of Academic support staff (technical) and administrative staff; sanctioned and filled : NA

15) Qualification of teaching faculty with D.Sc/D.Litt/Ph.D/M.Phil/PG :

Name Qualification

Smt. Sangeeta Sen M.Sc (Economics) –University of Calcutta

Shri Sunil Kr.

Chakraborty

Post-Graduate Diploma in Marketing (London),

Certificate course in Sales Management and Higher

Advertising (London)

Shri Kalyan Kr.

Mukherjee

Chartered Accountant (London), Cost Accountant (India),

Diploma in System Analysis & Design (London)

Shri Probir Kr. Dey

Post-Graduate in Management (Corporate programme),

specialization in Marketing , IIM Kolkata

Post-Graduate Diploma in Public Relations and

Communication Studies, Bharatiya Vidya Bhavan.

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Name Qualification

Shri Dipankar Mukherjee

Master in Business Management (Major :

Marketing), Indian Institute of Social Welfare and

Business Management (IISWBM), Kolkata.

Shri Sabyasachi Chatterjee

Diploma in Visual Art from Indian College of Art and

Draftmanship, Rabindra Bharati University (Equivalent to

Masters)

Smt. Nandini Chakraborty Post Graduate Diploma in Management (HR), All India

Management Association.

16) Number of faculty with ongoing projects from (a) National

(b) International funding agencies and grants received : Nil

17) Departmental projects funded by DST-FIST, UGC, DBT, ICSSR, etc. and

total grants received : NA

18) Research Centre / facility recognized by the University : NA

19) Publications :

a) Publication per faculty :

 Shri Probir Kumar Dey :-

 Co-assistant to a publication titled, ―Enterprise and Entrepreneurship‖ for

Techno Skill Development.

 Published 3 articles on Management and Entrepreneurship Development

Programme.

i) ―Practical Guidance on Entrepreneurship Skills‖ – MSME, 2011

ii) ―Motivation : A Skill to Achieve Success‖ – Udyomi, Dec-Jan 2014

iii) ―Skill Education – Pathway to Employability Careerism‖, Udyomi, 2013.

 Editor of ―Udyomi‖ : A quarterly Tabloid Published by Pranavananda

Institute of Management and Technology, on Employable Skills,

Entrepreneurship, Techno and Vocational Studies. ( 2008 – 2013)

 Shri Sabyasachi Chatterjee :

 2 articles in Tatthyasutra

 Articles in Annual Journals of Bhairav Ganguly College

 Articles in Annual Journals of Mrinalini Dutta Mahavidyalaya

 4 articles in Samaskritiki

All articles are based in studies on Fine Arts and Folk culture and Arts.

 1 article in Academia : GMGC 2014; Vol 1 issue 1 – ―Bindoo Paksha Ved

Chandra‖

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b) Publication by student: Sutithi Banerjee in Academia:GMGC 2014,

―What‘s in a Name‖.

20) Areas of consultancy and income generated : NA

21) Faculty as members in National/ International Committees and Editorial

Board

i) Shri Probir Kumar Dey :-

 Co-ordinator of Skill Development Programmes – National Council of

Vocational Training, Ministry of Labour and Employment, Government

of India.

 Editor of ‗Udyomi‘ – a quality Tabloid Published by Pranavananda

Institute of Management and Technology on Employable skills,

Entrepreneurship, Techno and Vocational studies.

22) Students projects :-

(a) 100% (in-house projects) (b) 100% (internship)

23) Awards/Recognitions received by faculty :-

i) Faculty :- Smt. Nandini Chakraborty : Best Employee in HR

Department, for Best Support for the year 2013, Otis Elevator Company

(India) Ltd., Kolkata.

ii) Students :-

 2008 – 09 :-

 National Level :- Titas Gupta 4th Prize, Regional Semi Finals of

I-Create NFTE Business plan competition.

 College Level :- Annual Competition :- Harleen Kaur 3rd prize,English

Recitation, Neha Banerjee 2 nd

, Dance Recital

 2009 – 10 :-

 National Level :- Sneha Misra – Consolation prize , Regional Semi

Finals of I-Create NFTE Business Plan competition

 State Level :- Essay competition :- ―Skill Education for Better

Employment‖ organised by Khadi Village Industries Commission (KVIC)

Kolkata (GOI) in association with PIMT under People Education

Programme; 1 st Prize – Harleen Kaur, 2

nd prize – Tanushree Ghosh,

3 rd

Prize – Pallabi Pal

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 2010 – 11 :-

 National Level :- Divya Dutta – 1st in Regional Semifinals, 2nd in

National finals of I-Create NFTE Business Plan competition.

 State Level :- Essay competition : ―Initiative for Younger Generation

Employment‖, organised by KVIC (GOI) and PIMT.

2 nd

Prize – Rohini Roy

Debate Competition : ―Only education is necessary for employment‖

organised by KVIC (GOI) and PIMT , 1 st prize Debika Sarkar.

 College Level :- Annual Sports :- Aditi Chatterjee & Tina Chakraborty –

Doubles Badminton Champion.

 2011 – 12 :-

 State Level :- Essay competition : ―Gandhian Vision for Today‘s

Growth‖.

1 st prize – Tanmoyee Chakraborty. 3

rd Prize – Meenakshi Mukherjee.

Debate Competition : ―Acedemic Education Inadequate for Today‘s

Employment‖. 1 st prize - Aditi Chatterjee , 2

nd prize – Rohini Roy. Both

were organised by KVIC (GOI) and PIMT

 College Level :- Annual Sports :- Aditi Chatterjee & Tina Chakraborty –

Doubles Badminton Champion.

 2012 – 13 :-

 State Level :- Poster Competition Organised by Shri Sarada Math (Rashik

Bhita) on the occassion of Swami Vivekannda‘s 150 th

Birth Anniversary

under project: ―Vivek Nikas/Vivek Jagriti Prokalpa‖. 2 nd

Prize – Surmila

Sen Roy, Special Prize : Shehnaz Parvin

 College Level :- Annual Sports :- Tina Chakraborty & Doyel Chanda –

Doubles Badminton Champion.

 2013 – 14:-

 State Level :- Gender Sensitisation Programme ―Atrocities on Women

Vis-avis Role of counseling‖ organised by GMGC and Samagam an

NGO. Skit presentation: 1 st Prize – Best presentation (Dept.)

Best performer – Sitithi Banerjee.

iii) Recognitions : Krishti Karmakar, a first year student of the department

got the opportunity to display her art work at an