sales funnel overview - marketingmousetrap.com · extras for your sales funnel” testimonial page...
TRANSCRIPT
V. I . P FunnelsVanity ~ Impulse ~ Pain
Medical Specialty Marketing
Developed by David JamisonMarketingMouseTrap.com | MMT Media, Florida
2016/2017
Sales Funnel OverviewMarketing Automation Workflows
CRM +Back End Scheduling
ThriveTheme Landing Pages
ActiveCampaign
Choice of CRM
Get your Life Back
With Stem Cell Therapy
STOP LIVING IN PAIN!
Landing Page v1
Email Sequence: 5 + 1 + 2Interest Driven Automation
Engagement Scoring +Custom Fields | Tags for CRM
#1
#2
#3
#4
#521 Days after Last Email
If NO Engagement or Booking
#6Additional ENGAGMENT “CLICK PAGES”
Engage, Educate, Motivate!
LP v2
MMT Media, Florida
E-Book(8 Pages)
New Patient FunnelStem Cell Therapy
(Sample Shown) Or any V. I. P. Medical Specialty
Vanity ~ Impulse ~ Pain
STOP LIVING IN PAINTODAY! Custom E-Book
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Facebook - Traffic Source(Can also Start with FB Lead-Ad Form)
Start of Funnel Journey >> http://marketingmousetrap.com/sample-funnel
Landing Page v1
Landing Page v2For Test A/B Variants
Prospect has 2 Opt-In Options:1 Click - To Locations Page - Youcanbook.me
And GR Form with Phone# (For Outbound Call)Phone# provided - Custom_Field in Zoho CRM
= CLICK OPPORTUNITY >Engagement Potential
+ Lead Score in CRM, Value can go UP andDOWN during Prospect Journey
Value is Relative *Some Opt-In Prospects will have LOW
Engagement, will provide PHONE# and willConvert Rapidly. Tied to SCALE:
READY - DesireWILLING - Action
ABLE - Means vs. No Means $$$
MMT Media, Florida
VIP Rx Sales Funnel”
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Email Sequence: 5 + 1 + 2
Funnel Triggered - Opt-InActiveCampaign (+4 Options) - Marketing Automation
#1 #2 #3
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#5
21 Days after Last EmailIf NO Engagement or Booking
#6Post-ProcedureThank You + Testimonial
Social Proof Initiative* Activated by Staff & Status Change in CRM *
= Engagement PotentialAll BUTTONS & HYPERLINKS
MMT Media, Florida
Custom VIP Niche Medical Sales Funnel”
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Funnel Triggered - Opt-InMarketing Automation Workflow
Opt-In THANK YOU Page
And OPPORTUNITY to DOWNLOADHomePage + Overview E-Book with LinksSimple Content Mechanism to Encourage
~ ENGAGEMENT ~
E-Book(8 Pages)
Custom URL “Thank You” for Opt-In / Confirmation(If using 1 Step Opt-In - Send as Separate Engagement Email)
GO TO NEXT PAGE:
SupplementaryLanding / Engagement Pages
Additional ENGAGMENT “CLICK PAGES”Engage, Educate, Motivate!
= Engagement PotentialAll BUTTONS & HYPERLINKS
MMT Media, Florida
“VIP Niche Sales Funnel”
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Extras for your Sales Funnel”
Testimonial PageVIP Testimonials
On Dedicated page
FAQ PageQuestions Only - Answers can be provided
As part of Consultation (or provided as download)Do not let this part be a hold up. Complete on your Schedule
Provide to me & I will take care of editing and posting
Candidate AssessmentPage via FORMSITE
Simple Engagement FormDesigned to suggest
“EXCLUSIVITY“[Psych Trigger]
SupplementaryLanding / Engagement Pages
Engage, Educate, Motivate!
= Engagement PotentialAll BUTTONS & HYPERLINKS
MMT Media, Florida
VIP Client
Landing Page v1
#6
E-Book(8 Pages)
NOTES:
With OPT-INS with NO Phone# Provided - those Prospects will go throughEMAIL Sequence continuing to be NURTURED and trying to fosterENGAGEMENT. Once someone SCHEDULES, office staff will have to CODE asScheduled, that STATUS Change in the CRM will be “updated” in MarketingAutomation Platform via the API and will be removed from the CurrentAutomation Workflow. They will be moved, or suspended until PROCEDURE iscompleted. Once again STAFF will Re-Code via CUSTOM_FIELD and will be“MOVED” automatically upon change to the TESTIMONIAL / Thank You -POST PROCEDURE Workflow.
There they will receive 2 Emails requesting TESTIMONIAL via Video or Quick& Easy Survey Method. Either way = More Social Proof and Testimonials.Fresh Content +.
Prospects - that did not SCHEDULE will be moved to Re-Engagement / Re-Targeting Workflow after 30 Days. 2 Cycles and then List Hygiene. Save forLater EMAIL Marketing periodically + General Re-Targeting.
BACK-END CRM ProcessStaff Coding and CRM Use
+ Outbound Callingwhen Phone# provided
CUSTOM CODES: These Can be modified as needed per Client
number_provided , post_procedure , testimonial_candidate ,ar_noopen_call_if_phone_provided , ar_noopen_call_if_phone_provided
= OUTBOUND CALL* If PHONE# Provided
MMT Media, Florida
Home Stretch - Sales Funnel”
ClientSample
CRM
Video Testimonials
Funnel Services Menu
Custom Funnel Builds
Funnel in a Box Service (Template Based and then Populated)
ActiveCampaign Setup & Training
GetResponse or DRIP by LeadPages Setup & Training
ClickFunnels Setup & Training
Mini or Micro-Campaign Funnels
Facebook Ads Campaigns (Lead Ads Forms or Landing Page Driven)
Lead Tunnel Setup & Integration
Facebook Messenger Marketing Automation
LinkedIn - Custom Audience B2B Lead-Gen + Automation
Social Media and Content Marketing Connections
Social Media Optimization
Other Traffic Source Campaigns: Twitter, InstaGram, Pinterest
Email Templates
Copy Writing
Graphic Design
Logos, Branding & More!
Visit our Funnel ServicesMenu Page
Ask Us about ourNEW Pre-Loaded Sales Funnels!BIG Data meets Small Business…
No More Guess Work with Lead-Gen!
Let us Develop a Custom FunnelFor your Specialty Medical Practice
Most of our Clients recover their Investment in theFirst few NEW Clients! Let’s Get Started Today!
Call Us to Schedule a FREE 1 Hour Consultation!
Have Marketing Staff?We can Teach your Staff how to build and Maintain
Your Own Lead Generating Sales Funnels!
Developed by David JamisonMarketingMouseTrap.com | MMT Media, Florida
2016/2017