The Sales FunnelThe Single Immutable Law of Selling…

Intstallment 1 of the “Sell More Now!” Series

“Every business has a sales funnel”

The Sales Goal

“Invite Me Back” is a company who offers loyalty plans to restaurants…

The Sales Goal

5 New Clients

Their Monthly Sales Goal:

“Invite Me Back” is a company who offers loyalty plans to restaurants…

Building The Funnel - Clients

New Clients

Hot Prospects

Building The Funnel – Hot Prospects

New Clients

Hot Prospects

Qualified Prospects

Building The Funnel - Qualifieds

New Clients

Hot Prospects

Qualified Prospects

Building The Funnel - Suspects

Suspects

New Clients

Hot Prospects

Qualified Prospects

Lead Drop Off

Suspects

New Clients

As leads move toward sold, they drop off by a factor of 5 at each level

Start With The Sales Goal

5 New Clients Each Month

5 New Clients

Hot Prospects - 25

Determine Hot Prospects…

5 New Clients

New Clients * 5 = Hot Prospects

Needed

Hot Prospects - 25

Qualified Prospects - 125

Determine Qualified Prospects…

5 New Clients

Hot Prospects * 5 = Qualified Prospects

Needed

Hot Prospects - 25

Qualified Prospects - 125

Determine Suspects…

Suspects - 625

5 New Clients

Qualified Prospects * 5 = Suspects

Needed

Hot Prospects - 25

Qualified Prospects - 125

The Funnel…

Suspects - 625

New Clients - 5

625

125

25

5

Monthly

Hot Prospects

Qualified Prospects

The Funnel (Annually)…

Suspects

New Clients

7,500

1,500

300

60

Annually

Qualified Prospects

What Does This Mean?

New Clients

1,500

60

Annually

Qualified Prospects

What Does This Mean?

New Clients

1,500

60 60 / 1,500 = 4%

Annually

Percentage of Qualified Prospects NOT sold 96%

What Is The Opportunity?

96%

96% of Qualified Leads Go Unsold

That’s Called “Lead Leak”

In the typical company’s sales funnel

Drip & Nurture Stops Lead Leak!

Do it With Drip & Nurture Marketing!

You only need to sell an additional 4% of your qualified leads to double your sales volume!

96%

Retail Sales Systems, LLC

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