The Book Sales FunnelKnow book buying behaviour and incorporate it into your design.

Knowing the buying behaviour of your potential market before you start the publishing process will help you make maximum impact the first time around.

STEP 1:The browser’s first step is to go directly to their favourite category section, or will start at New Releases for fiction.To this end, make sure you have chosen well when it comes to categorising your book.

Mulls over the title STEP 2:Scans the rows of books in their chosen sections and then sees a title that stirs something. They pick it up.

The title of your book is the very first thing a potential reader is going to see of your work. Chose a succinct, descriptive title that gives a feel for what lies ahead.

STEP 3:Mulls over the cover. Don’t believe people who say they don’t judge a book by its cover. So make sure you have a well-designed cover that speaks to the heart of your book’s theme.

Reads the blurb…STEP 4:Reads the book’s descriptive back cover for more information.

The book’s blurb is it’s strongest marketing tool and has to be very cleverly written. As the

author, You may be compelled to give away too much, which is why you should rather use A service which can help you

tease the reader enough to make them want to read more.

STEP 5:Reviews and reconsider’s the cover.Once the reader has matched the title, cover and blurb in their minds, they will usually turn to the cover once more and assess whether they need the book. At this stage, they will usually also look at the price and decides if it’s worth the money. Will then make purchasing decision.

High-quality books don’t grow on

trees, but the bad ones seem to.

Make sure your stand out from the rest with the right

title, cover and blurb to kick start your book selling

process.

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www.redqueenpublishing.net

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