lawncare business website sales funnel

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In the next 5 minutes I will show you..

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Post on 22-Nov-2014

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Page 1: Lawncare business website sales funnel

In the next 5 minutes I will show you..

Page 2: Lawncare business website sales funnel

3 quick fixes for dramatically improving your lawn care website's sales funnel

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So let's get started

Page 4: Lawncare business website sales funnel

You might be asking what is a sales funnel?

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A sales funnel is just a visualization of the selling process for your lawn care business

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It helps you find bottle-necks in the sales process

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You have one whether you know it or not

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Most Lawn Care business owners have never really thought about their sales funnel

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They just try to keep up with voicemails and call people back

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and It works

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But it is not nearly as effective as it should be

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The Result?

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You are leaving thousands of dollars in business on the table

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Your lawn care business is not nearly as big and profitable as it SHOULD be

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Remember this tip:

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It is 10 times more expensive to get a new customer than to service an existing one

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A good sales funnel helps you capture more prospects

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It turns more of those prospects into customers

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and that makes you a lot more money

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unlike the "real world" everything is painfully trackable online

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That means you can easily measure and improve the sales funnel

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This is MUCH harder to do with Yard Signs and Radio Ads

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It is one reason why Internet Advertising is so much cheaper

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You can simply optimize it

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.. and stop spending money on things that are just not working

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Why is a sales funnel so important with your website?

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Let’s look at some numbers

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Typical lawn care website funnel:

100 websites visitors = 1 sale (or worse)

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Typical lawn care website funnel:

100 websites visitors = 1 sale (or worse)

Good lawn care website sales funnel:

100 websites visitors = 10 sales

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When you are running ads to get customers it will matter big time

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Do you want to pay $200 for a new customer?

=

Page 32: Lawncare business website sales funnel

Do you want to pay $200 for a new customer?

=

Or $20 for a new customer?

=

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If you only have a typical sales funnel in place you will go broke trying to grow your lawn care business using the Internet

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But you are most likely not running ads

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And if you were you probably stopped pretty quickly because the ads "didn't work"

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You are most likely seeing little or no results from your website.

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Fixing your sales funnel is the fastest way to get new customers

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Lets look at what your sales funnel probably looks like right now

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Typical Lawn Care Website Sales Funnel

Website visitors

How many call you?

Prospects call and leave voicemail

Some prospects turn into customers

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Lets see where you can quickly improve it

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Improved Lawn Care Website Sales Funnel

Website visitors

Use Remarketing Ads to re-engage

Email & phone Capture from Web-form

Some prospects turn into customers

Measure & Optimize site to increase sales leads

Email new offers with "buy now" links

Page 42: Lawncare business website sales funnel

Website visitors

Use Remarketing Ads to re-engage

Email & phone Capture from Web-form

Some prospects turn into customers

Email new offers with "buy now" links

Website visitors

How many call you?

Prospects call and leave voicemail

Some prospects turn into customers

OLD Sales Funnel New Sales Funnel

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As you can see fixing your sales funnel is where you need to start

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Start with your site and how it collects emails

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Make sure you are building an email list from your site

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Then set up a remarketing PPC Campaign to get more people on your email list

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Email your list regularly with time sensitive offers

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This puts all your prospects back into the funnel

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If you need help setting up or improving your sales funnel you can contact me at:

http://www.lawncarebusinesstips.com/